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Harley Stanton Jon Berrick (Yale-NUS College) 8 November 2013 Campbeltown
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Hobart, 21 August 2012 : That the Legislative Council calls on the government … to restrict access to tobacco products and reduce smoking and the harmful effects of smoking by - (1) supporting a tobacco-free generation of children born this century in Tasmania; (2) banning flavourings, additives and filter ventilation - including menthol - in tobacco products sold in Tasmania; (3) progressively reducing the availability of tobacco products in Tasmania; and (4) requiring the Education department to …
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Strong public support tobaccofreegeneration@gmail.com www.TobaccoFreeGeneration.nfo
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Declaration: “To advance the world towards realization of our collective vision, we strongly recommend:... Adoption of policies to prohibit the sale of tobacco to all persons born after 2000, to ensure tobacco free millennium generations (as proposed by Tasmania and Singapore).”
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Tobacco Control 2010 Phasing-out tobacco: proposal to deny access to tobacco for those born from 2000 Deborah Khoo, Yvonne Chiam, Priscilla Ng, AJ Berrick, HN Koong tobaccofreegeneration@gmail.com www.TobaccoFreeGeneration.info
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Tobacco Control 2013 The tobacco-free generation proposal AJ Berrick tobaccofreegeneration@gmail.com www.TobaccoFreeGeneration.info
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T OBACCO IS A DDICTIVE AND U SE S TARTS M AINLY A MONG C HILDREN “The ability to attract new smokers and develop them into a young adult franchise is key to brand development.” 1999 Philip Morris
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Obvious response Legislate under-age laws: No smoking under e.g. age 18 WHO (2004): evidence of effectiveness is limited New York has just raised age of purchase to 21 tobaccofreegeneration@gmail.com www.TobaccoFreeGeneration.info
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Why do youths start smoking? Main initiators: Peer influence The desire to appear grown-up tobaccofreegeneration@gmail.com www.TobaccoFreeGeneration.info
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Why do youths start smoking? Initiator Blamed by: My friends smoked 62 % Smoking made me look more cool 26 % Any other < 7 % tobaccofreegeneration@gmail.com www.TobaccoFreeGeneration.info 2,378 ever-smoker women in Czech Republic, France, Ireland, Italy, Sweden Oh et al. BMC Public Health 2010
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Under-age Flaws Rite of passage effect TI: “Kids don’t smoke” Unconvincing message: Okay at 18, but harmful at 17 ??? TI: “It’s a legal product” Tony Blair: “It’s the signals that matter.” tobaccofreegeneration@gmail.com www.TobaccoFreeGeneration.info
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Who are their peers? > 4,000 age 15/16 smokers in Minnesota, USA Among smokers who had ever given tobacco to an underage teen, 86 % gave to a same age friend/acquaintance 37% gave to a younger friend/acquaintance 19% gave to a stranger Forster et al Tobacco Control 2003 tobaccofreegeneration@gmail.com www.TobaccoFreeSingapore.info
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Tobacco Control 2010 Phasing-out tobacco: proposal to deny access to tobacco for those born from 2000 Deborah Khoo, Yvonne Chiam, Priscilla Ng, AJ Berrick, HN Koong tobaccofreegeneration@gmail.com www.TobaccoFreeSingapore.info
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How the law works Born last century? Current law applies. Born this century? Tobacco-free forever. From 1/1/ 2018, no new consumers. tobaccofreegeneration@gmail.com www.TobaccoFreeSingapore.info
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Supply Demand TFG
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Why it will work Smoking no longer an ‘adults-only’ activity like R-movies or alcohol. Instead, ‘off-limits’ for life (cf. U.S. motorcycle helmets). Knowing that no peers will ever be permitted to be sold tobacco lessens peer pressure to smoke. tobaccofreegeneration@gmail.com www.TobaccoFreeGeneration.info
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Texas underage motorcycle helmet law 1980s: Underage noncompliance =
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Texas underage motorcycle helmet law 1980s: Underage noncompliance = 71 %
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Texas underage motorcycle helmet law 1980s: Underage noncompliance = 71 % Law made universal: Underage noncompliance =
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Texas underage motorcycle helmet law 1980s: Underage noncompliance = 71 % Law made universal: Underage noncompliance = 30 % (calculated from observed overall noncompliance = 7%)
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Texas underage motorcycle helmet law 1980s: Underage noncompliance = 71 % Law made universal: Underage noncompliance = 30 % (calculated from observed overall noncompliance = 7%) Tony Blair: “It’s the signals that matter.”
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Tasmania
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WHO (2004) “The best law is one that so shapes social norms that it becomes self-enforcing.” tobaccofreegeneration@gmail.com www.TobaccoFreeGeneration.info
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Other developments Report from the Children’s Commissioner – surveyed 20 schools Presentation at the Oceania Tobacco Conference – Loren Youl Cancer Council Information - Tobacco Free Generation FAQ’s Meeting with Legislative Council Members
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How can you help? 1. ADATB table a motion supporting TFG proposal 2.Request members to advocate in support of TFG to local members of Parliament 3.ADATB members be willing to advocate in their local practice
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The tobacco-free generation thanks you for your support. tobaccofreegeneration@gmail.com www.TobaccoFreeGeneration.info
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