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Luxury Ecotourism: A case study of the Great Barrier Reef Nicola Caygill World Ecotourism Conference 2010.

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Presentation on theme: "Luxury Ecotourism: A case study of the Great Barrier Reef Nicola Caygill World Ecotourism Conference 2010."— Presentation transcript:

1 Luxury Ecotourism: A case study of the Great Barrier Reef Nicola Caygill World Ecotourism Conference 2010

2 Luxury Ecotourism Market Insight The era of the high powered conscientious consumer 3 % of tourists spend a QUARTER of total tourism expenditure (averaging USD$10-$20k per trip) 7 stars? Leading Hotels of the World's Sydney call centre increased by 39.8% for in 2010 compared to 2009.

3 Luxury eco-tourists are after experiential travel Experiential travel worth US$40 billion and is growing by 10% worldwide. Ethical holiday focus is predicted to increase by 202% Environmentally friendly holiday is up 303% in the next three years. Demand for ethical and environmentally sensitive travel is predicted to quadruple over next 3 years. Luxury Ecotourism Market Insight

4 “A passport to adventures’” Report form Yougov survey in September 2009

5 Luxury eco-tourists are after experiential travel The Eco-worrier’s It is estimated that by 2030, nearly 50% of the world's population will be over 50 years old. The The Zen Masters 43% of The Adventure Travel Trade Association’s customer base comprises year olds. Luxury Ecotourism Market Insight

6 Luxury Ecotourism as an innovative product Luxury ecotourism. An oxymoron? No - Green Island Resort Yes – Wilson Island Resort

7 Wilson Island –Lockable doors?

8 Wilson Island – Visual Privacy?

9 Wilson Island – Pool Requirement?

10 Wilson Island – Shop Requirement?

11 Wilson Island – Two dining facilities, three land/water facilities and two bars?

12 Luxury Ecotourism’s Competitive Edge Leaders Driving Innovation Combining ‘eco-ness’ with luxury Profiting from a finite resource Public sector involvement in luxury ecotourism development

13 Bibliography island.jpg&imgrefurl=http://images.businessweek.com/ss/07/09/0914_glamping/source/6.htm&usg=__g5ETGEu63xS2UTijOFY9FQCzwsc=&h=350&w= 450&sz=34&hl=en&start=1&sig2=Jv6ckBuaHKnkDSD9wyL9Iw&um=1&itbs=1&tbnid=bBRPqKSbEemXzM:&tbnh=99&tbnw=127&prev=/images%3Fq%3 Dwilson%2Bisland%26um%3D1%26hl%3Den%26client%3Dgmail%26sa%3DN%26rls%3Dgm%26tbs%3Disch:1&ei=HMwVTISTGNGTkAXa1aj5Cw https://mymotels.com/propertyimages/330322/wilson_island_choice1_gladstone_australia.jpg australia.com/travel-guides/queensland/gladstone/accommodation/resort/wilson- island/&usg=__WnEwLWcmZWP9UM_vH9og0cXPVoY=&h=210&w=280&sz=19&hl=en&start=21&sig2=5zIy4O- LcoSifEHiw8URgw&um=1&itbs=1&tbnid=imhGgQFBhqhKAM:&tbnh=86&tbnw=114&prev=/images%3Fq%3Dwilson%2Bisland%26start%3D18%26um% 3D1%26hl%3Den%26client%3Dgmail%26sa%3DN%26rls%3Dgm%26ndsp%3D18%26tbs%3Disch:1&ei=KMwVTNPAPNGTkAWj0Jz4Cw1&ei=KMwVTNPAPNGTkAWj0Jz4Cw mall/hotels/Wilson_Islandvia_Gla.html&usg=__Xn39j7qU6IftgYORhR59mq-Z5Jc=&h=260&w=340&sz=25&hl=en&start=10&sig2=EHfsgUcqfM8-V44IIk- HDg&um=1&itbs=1&tbnid=VH3UfQPhCqOIQM:&tbnh=91&tbnw=119&prev=/images%3Fq%3Dwilson%2Bisland%26um%3D1%26hl%3Den%26client%3 Dgmail%26sa%3DN%26rls%3Dgm%26tbs%3Disch:1&ei=HMwVTISTGNGTkAXa1aj5Cw November 4th, 2009, By Rachel Syme, Phil Brown, Don Ellis What Will the Tourist Be Doing in 2030? By Ian Yeoman, Victoria University, Sunday, 13th June Ted Tang, CEO Leading hotels of the world, See Australia Tourism NSW Adventure Travel Trade Association. Adventure travel Industry Snapshot february-2010/http://www.adventuretravel.biz/research/adventure-travel-industry-snapshot- february-2010/ (Hotel News Resource, 2004) (Strategic Travel Action Resource, 2003) (Global Travel Industry News, 2008) (Guardian, 2007) (BGCI, 1999) Finn M (2002) Bhutan Majestic Travel BMT, 2007) (Rwandan Development Gateway, 2005) (Europa, 2003). (UN, 2008) (ABC, 2007) (Euromonitor International, 2007).


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