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Queensland Government Graduate Portal AAGE Graduate Recruitment Industry Awards: Best Print Marketing Strategy
A little background….. Public Service Commission launched the portal in March 2011 From concept to delivery was five months No budget and limited resources
The first year…. Portal open March to October applications 600 ‘likes’ on Facebook
The campaign….. First year focussed on educating about the Portal This year focussed on careers/opportunities available
Considerations….. Easy to transport to fairs Low production cost Link to website (QR Code) Multiple uses (i.e. non-date specific)
This year…. Portal open March to October applications (40% increase) 1300 ‘likes’ on Facebook (120% increase)
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