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Queensland Government Graduate Portal AAGE Graduate Recruitment Industry Awards: Best Print Marketing Strategy.

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Presentation on theme: "Queensland Government Graduate Portal AAGE Graduate Recruitment Industry Awards: Best Print Marketing Strategy."— Presentation transcript:

1 Queensland Government Graduate Portal AAGE Graduate Recruitment Industry Awards: Best Print Marketing Strategy

2 A little background….. Public Service Commission launched the portal in March 2011 From concept to delivery was five months No budget and limited resources

3 The first year…. Portal open March to October applications 600 ‘likes’ on Facebook

4 The campaign….. First year focussed on educating about the Portal This year focussed on careers/opportunities available

5 Considerations….. Easy to transport to fairs Low production cost Link to website (QR Code) Multiple uses (i.e. non-date specific)

6 Postcard design…..

7 Merchandise…..

8 This year…. Portal open March to October applications (40% increase) 1300 ‘likes’ on Facebook (120% increase)


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