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Membership and Club Development Bob Lunnon National Vice President.

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Presentation on theme: "Membership and Club Development Bob Lunnon National Vice President."— Presentation transcript:

1 Membership and Club Development Bob Lunnon National Vice President

2 Current Situation Clubs formed in 53 years since Clubs in suspension – Newcastle, Illawarra, Alice Springs Now 22 Clubs in new Clubs in past 12 years – Capricornia, Kununurra, Bunbury/Margaret River, Albany, Southern Gold Coast Declining membership, particularly since 2009

3 Current Situation Peak membership was 1375 in 2001 Overall membership decline of 310 to 31 July 2014 Our biggest cities generally reflect the greatest decline Net loss of 68 members since December 2012, 76 since December 2013 Some regional areas have increased membership, particularly WA and NT

4 BREAKDOWN OF TOTAL MEMBERSHIP BY STATE AT 31 JULY 2014 STATECLUBS TOTAL MEMBERSPERCENTAGE ACT % NSW % NT % QLD % SA1 75 7% TAS % VIC % WA % TOTAL %

5 DISTRIBUTION OF CLUBS AND MEMBERS AT 31 JULY 2014 CLUBMEMBERSHIP /12/ /12/ /12/ /07/2014 ADELAIDE ALBANYN/A24 25 ALICE SPRINGS35SuspendedN/A BRISBANE BROOME BUNBURY/MARG RIVERN/A15 16 CAIRNS CAPRICORNIAN/A18 16 CANBERRA DARWIN GOLD COAST HOBART ILLAWARRASuspendedN/A KUNUNURRA LAUNCESTON MELBOURNE NEWCASTLE27SuspendedN/A PERTH SOUTHERN GOLD COAST SUNSHINE COAST N/A 47 N/A 47 N/A SYDNEY CITY SYDNEY NORTH SYDNEY SOUTH TOWNSVILLE WHITSUNDAYS2021 TOTAL

6 Current Situation City Clubs difficulty in retaining/developing new members Competitive environment: associations, luncheon clubs, large company indifference (airlines, hotels) Some regional Clubs retaining/developing new members Different environment, travel and tourism is key industry, smaller company involvement We are at a crossroads with overall membership development

7 Forward Planning Opportunities Strategic Plan : Whitsundays 2013 Club Business and Financial Plans: Cairns 2012 Membership and Club development Regional areas represent better opportunities than cities for both Membership and Club development as SKAL is unique Target regional tourism body cooperation and membership to maximise opportunities

8 Membership and Club Development Opportunities Member Classifications – SKAL International By-Laws March 2014 Aviation: airlines, airports, IATA Maritime: passenger shipping, sea ferries, sea ports Inland Waterways: lake/river steamers, yachts, sightseeing operations Railways Autocar and Coach Companies Car Hire Companies

9 Member Classifications – SKAL International By-Laws March 2014 Hotels, Motels, Tourist Accommodation: holiday villages, clubs and camps Hotel Chains: tourist apartments, camping sites Travel Agents and Tour Operators General Sales Agents Official Tourist Organisations: tourism ministers, embassies, consulates, government tourism organisations Travel Media: publishers, editors, travel writers, TV/radio producers/reporters/broadcasters

10 Member Classifications – SKAL International By-Laws March 2014 Various Tourist Organisations: travel/tourism education, congress/convention centres/organisers, OTAs/reservations systems, hotel/travel agent/tour operator associations, tourist attractions Travel/Tourism Consultancies Travel Insurance Restaurants, Golf Clubs, Spas

11 Club Business and Financial Plans – Situation analysis, including current membership – New membership development plans and activities; and funding requirements – Public and media relations strategies and activities – Goals, objectives and succession planning – Finance plan including income and expenditure – New Club development plans and activities; and funding requirements – Template provided, due 31 October 2014

12 New Club Development (Strategic Plan ) New South Wales Primary:Possible reinstatement of Newcastle and Illawarra, Coffs Harbour, Port Macquarie, Gosford/Central Coast, Blue Mountains, Port Stephens Secondary:Hunter Valley, Dubbo Northern Territory Primary:Possible reinstatement of Alice Springs Secondary:Katherine Queensland Primary:Mackay, Outback Queensland, Port Douglas, Noosa Secondary:Granite Belt

13 New Club Development (Strategic Plan ) South Australia Primary:Port Augusta, Port Lincoln, Fleurieu Peninsula, Barossa Valley Secondary:Whyalla, Glenelg, Mt Gambier, Kangaroo Island Victoria Primary:Bendigo, Ballarat, Albury/Wodonga, Geelong, Mornington Peninsula Secondary:Bairnsdale, Victorian High Country, Great Ocean Road Western Australia Primary:Geraldton Secondary:Kalgoorlie

14 Member Retention and Development (Strategic Plan ) Position Descriptions for Committee members (Club Statutes) Succession planning for Committees Membership Development Officer on Committee (1 or 2) Welcome/congratulatory letter for all new members with SKAL information kit Use of SKAL signatures in s wherever possible Regional tourism body cooperation and membership Jobs Section on Club/SKAL websites (possible sensitivities) Quality/quantity and member retention primary focus


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