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Wilhelm Neuland & Peet Venter 15 October 2014 CI IN THE SA WINE INDUSTRY.

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Presentation on theme: "Wilhelm Neuland & Peet Venter 15 October 2014 CI IN THE SA WINE INDUSTRY."— Presentation transcript:

1 Wilhelm Neuland & Peet Venter 15 October 2014 CI IN THE SA WINE INDUSTRY

2 Outline THE ROLE OF COMPETITIVE INTELLIGENCE IN THE SOUTH AFRICAN WINE INDUSTRY - A FRAMEWORK FOR ANALYSIS The SA wine industry Purpose of the study Theoretical foundations Research methodology and framework

3 The SA wine industry – overview Broadly defined as natural, fortified and sparkling wine Production area is 1.7 percent of the world total (12 th ), but it accounts for 4 percent of total world wine production (9 th ) Litres (million) Source: PWC, SAWIS

4 The SA wine industry – opportunities and threats Opportunities most likely to influence strategy (2014) Threats most likely to influence strategy (2014) 1. Growth in existing markets1. Global supply and demand 2. New markets (international)2. Volatile exchange rates 3. Joint ventures and alliances3. Labour legislation 4. New markets (local)4. BBBEE scorecard requirements 5. New products / cultivars5. Changes in local regulation and taxes 6. Mergers and acquisitions6. Shareholder expectations 7. Advertising ban on alcoholic beverages 8. Global climate change 9. Land reform Source: PWC

5 The SA wine industry – competitiveness Competitiveness factors are based mostly on operational and tactical benchmarks: Average age of vineyards Infrastructure replacement ratio – mechanisation Debt-equity ratio Interest cost per ton of grapes – dependent on interest rates Marketing spend Inventory turnover Debtor days Payout ratio Source: PWC

6 Purpose of the research What is the state of CI in the SA wine industry? Research objectives: Define and explore CI as a basis for the current research Determine the extent to which competitive intelligence is used in the South African wine industry based on: the prevalence of the intelligence cycle organisational CI maturity organisational CI capability Assess the potential for growth in the utilisation of CI

7 Theoretical foundations – definition “CI is a business discipline, strategic in nature, and aims at providing actionable information to the senior executive component of a business about its competition in the context of its external business environment. The processes involved are systematic and cyclical, always conforming to ethical and legal prescriptions.”

8 Theoretical foundations – CI cycle Planning and direction CollectionAnalysisDissemination Source: Kahaner, 1996

9 Theoretical foundations – organisational CI maturity Source: West, 2001 CompetitorData CollectionApplicationsOrganisation Systems for managing CI AwareInformalCuriosityNone Sensitive Informal / Formal Emulation Marketing management information officer Marketing information system IntelligentFormalAnticipationCompetitive intelligence manager Manual or computer-based CI system

10 Theoretical foundations – CI capability CI CAPABILITY = APPLICATION OF CI CYCLE + CI MATURITY

11 Research design Population of 3 323 wine producers in 2013 (SAWIS 2014; WOSA 2014) Survey method Wine producers in the ‘Stellenbosch Region’ is taken as the sampling frame Response rate will constitute the realised sample for the study A questionnaire using the Likert scale will be used to collect data

12 Research design – questionnaire design QuestionsSectionWhat is tested 1-6CI Awareness / CultureMaturity level of CI capability 7-14Planning, identification and focusIntelligence Cycle (Step 1) 15-21CollectionIntelligence Cycle (Step 2) 22-24CollationIntelligence Cycle (Step 3) 25-33Analysis and interpretationIntelligence Cycle (Step 4) 34-36Communication / DisseminationIntelligence Cycle (Step 5) 37-41Security and counter-measuresMaturity level of CI capability 42-48Process and structureMaturity level of CI capability 49-50Industry assessmentMaturity level of CI capability 51-55Environmental scanning / Risk identificationMaturity level of CI capability 56-57Early warning capabilityMaturity level of CI capability 58-62Primary or secondary information sourcesMaturity level of CI capability Source: Dr Herman van Niekerk, Securitec

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14 Tel: +27 11 652 0214/0000 www.unisa.ac.za/sbl


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