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MileStone Retail Expo 2014 Exceed your potential… come join us! Event Designed, Organized and Conceptualized by MileStone Groups.

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Presentation on theme: "MileStone Retail Expo 2014 Exceed your potential… come join us! Event Designed, Organized and Conceptualized by MileStone Groups."— Presentation transcript:

1 MileStone Retail Expo 2014 Exceed your potential… come join us! Event Designed, Organized and Conceptualized by MileStone Groups

2 MileStone Retail Expo 2014 AT Daffodils 23 Clublink Malad West, Near Mindspace On 13 th, 14 th, 15th and 16th February,2014. Event Designed, Organized and Conceptualized by MileStone Groups

3 Founded in 2009, MileStone Groups is a Custom Brand Marketing Company that produces, in-field, turn-key Experiential Marketing Solutions. Our team of dedicated and talented professionals are trusted to provide the logistical and tactical know how, which is a testament to the long-standing relationships with our clients. Based out in Mumbai – The Hub of India’s most commercialized state – Maharashtra. We have our offices and network covering entire cross section of the country through our local tie-ups which helps us in meeting the different requirements of our clients in an efficient manner across every location. Our expertise and wide experience in this field, we can easily create a stage for all major events, exhibitions, promotions, road-shows, launch parties and marriage ceremonies. MileStone Retail Expo 2014 Event Designed, Organized and Conceptualized by MileStone Groups

4 D’Edufest 2010 Event Designed, Organized and Conceptualized by MileStone Groups

5 D’Edufest 2010 Event Designed, Organized and Conceptualized by MileStone Groups

6 D’MP Education Fair Event Designed, Organized and Conceptualized by MileStone Groups

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8 MileStone Retail Expo 2014 Benefits of MileStone Retail Expo 2014:  After the successful completion of D’Edufest 2010 (Job cum Education Fair) organized at Y.M.C.A. Auditorium – Manikpur – Vasai and D’MP Education Expo at Girdhar Mahal – Indore, we are here with our forthcoming exhibition named MILESTONE GROUPS EXPO 2014 at Daffodils 23 (ClubLink) – Malad.  MileStone Groups Expo 2014 will help you to lay a platform which will promote and brand your institute or organization on a large parameter.  MileStone Retail Expo 2014 is an exhibition which is organized in the Heart of the Corporate Hub located in the suburb covering entire Mumbai across all directions.  It is a platform which will enhance the business growth of the retailers exploring the new horizons.  The entire spectrum of retail industry will be present in the exhibitions.  Stay up-to-date with emerging and changing trends.  Network with your peers from various locations.  Evolving consumer expectations and enabling brands and retailers to re-define the experience in different ways.  Through a collaborative approach, the exhibition will help to translate the marketing initiatives into tangible consumer experiences that will enhance brand exposure.  This exhibition will be a unique platform which will benefit the exhibitors as well as the visitors of all age.  Being the center of the main suburb, we have the major business centers and public places in Malad West.  It will be a one stop solution for the exhibitors as well as the visitors wherein they will get things which generally people look for.  The trade show will be an advertising gateway to the TARGETED MARKET. Event Designed, Organized and Conceptualized by MileStone Groups

9 USP of Daffodils 23 – Mindspace - Malad  It is located in the heart of the Suburbs at Malad Mindspace.  It is surrounded by large layout of Residential complexes at Chincholi Bunder, Malad West like Rustomjee, Dheeraj builders, Oberoi builders, Raheja Groups, Mahindra Groups and many top and prominent builders.  Malad has a population of 1,561,938 with an additional day-time floating population of 100,000.  It is at one of the prime locations situated close to GSC (Goregaon Sports Club) and Toyota Showroom.  There are more than 1000 offices with over 1,00,000 employees working at Mindspace.  Daffodils 23 (ClubLink) is designed to offer a perfect mix of work, living and lifestyle amenities, with ample of state- of-the-art provisions for entertainment.  Also well known public places (malls and parks) are close to the location like Inorbit, Hypercity, Infinity Malls and a Public Garden which are dedicated solely for recreation purpose. MileStone Retail Expo 2014 Event Designed, Organized and Conceptualized by MileStone Groups

10 Reason to Visit: Traditionally exhibition has always been a unique platform for the exhibitors to display their new products. This will be an opportunity for the visitors to choose their needs at the doorstep. The exhibitors can showcase and launch their products. This will be the best way for the exhibitors to keep their product with up-to-date information among the visitors. This exhibition will be a rich source of new ideas and will play an important role in strategic planning and generate business in new avenues. It will be a focal point for industry, attracting a broad cross-section of representatives, from buyers and sellers, to trade associations and the media. The advantages are as follows:  Franchise Opportunities.  Live Demonstration for every Product.  Networking and development of business contacts.  Additional Business Opportunities.  Consolidate business relations.  Solve specific problems.  Discuss specific terms, conditions and pricing.  Obtain technical knowledge.  Discuss business needs in a neutral environment. MileStone Retail Expo 2014 Event Designed, Organized and Conceptualized by MileStone Groups

11 Exhibitors Profile:  Jewelry.  Furniture and fixtures.  Garments.  Electronics.  Designer and Luxury watches.  Insurance.  Retail IT.  Accessories.  Architect and store designs.  Anti theft.  Display cabinet and fixtures.  And many more MileStone Retail Expo 2014 Event Designed, Organized and Conceptualized by MileStone Groups

12 Visitor's Profile:  AD Agencies  Advertisers  Architects  Brand Managers / Professionals Builders  Corporate Managers  Counter Sales Managers  Departmental Store Managers  Design Agencies  Entertainment Venue Directors  Graphic Designers  Hospitality  Hotels & Restaurants  Interior Designers  Lifestyle / Leisure  Marketing Managers / Professional  Media & Designers  Merchandising Manager  Modern Trade Teams  Multiplexes  PR / Event Planner  Project Management  Purchase & Procurement Team  Retail Designers  Retail Store Owners / Managers  Security Manager/Director  Senior Retail Management  Shopper Marketing Agencies  Shopping Mall Management  Showroom Owners / Managers  Signage Industry  Store Development Teams  Store Owners  Store Planners  Supermarkets & Malls  Traditional Store Owners  V P Marketing  Visual Merchandising & Others Event Designed, Organized and Conceptualized by MileStone Groups MileStone Retail Expo 2014

13 Event Highlights:  2 days Exhibition  Exhibition during the weekend.  Launching New Products & Equipments  Over 10,000 Visitors  Innovative Technologies  New Products & Creative Ideas  Decision Makers in the Exhibition  Prime location in Mumbai Suburb.  Parking facilities.  Interaction directly between the company and the consumers.  Security Event Designed, Organized and Conceptualized by MileStone Groups MileStone Retail Expo 2014

14 Advertising and Marketing Plan Apart from pre-event awareness campaign, the estimated gathering at the event is expected to be 10,000 people in two days. We, with a special media plan will develop/create a very strong brand identity of the event. The Media coverage shall include print, outdoor,web and promotions at esteem organizations/colleges and prominent locations. Event Designed, Organized and Conceptualized by MileStone Groups MileStone Retail Expo 2014

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16 Hoarding advertisement15 days prior Cable advertisement30 days prior Bus Back15 days prior SMS Campaign7 days prior Print Advertisement15 days prior Paper Inserts15 days prior Local website advertisement30 days prior Pre registration campaign7 days prior Banners15 days prior Bus sheds15 days prior Advertising Plan for MileStone Expo 2014 Event Designed, Organized and Conceptualized by MileStone Groups MileStone Retail Expo 2014

17 EXPOSURE  The logo will appear at the bottom of the Hoarding.  Paper inserts from Borivali to Bandra in TOI, Mid-day and Mumbai Mirror. (Size: 19’ x 13’ – Size of Mid-day paper)  Presence of Company name as a sponsor in all branding activities of Malls (Like inorbit, hypercity and infinity - Malad), Multiplexes, Colleges, Schools and Institutes.  Event Ads will be telecasted on local cable networks covering Mumbai.  Logo will be covered in template or social websites; Facebook, Linkedin and OLX.  Branding in stalls area (standees and at the entrance gate).  Brand Exclusivity (Locations like Gangway, arch gate and entrance gate).  Poster coverage in all major universities, schools and colleges.  s and text messages will be sent to the visitors covering from Borivali to Bandra.  Official acknowledgement of company’s sponsorship on stage.  Registration Counter.  Exhibitor’s and Visitor’s Badge (For Sponsors only). Event Designed, Organized and Conceptualized by MileStone Groups MileStone Retail Expo 2014

18 Event Designed, Organized and Conceptualized by MileStone Groups

19 MileStone Retail Expo 2014 Event Designed, Organized and Conceptualized by MileStone Groups

20 -Contact Details – Rana Roy. Bldg no 48, Shop no 007, Chhatrapati Shivaji Raje Complex MHADA Colony, Opp Ekta nagar, Kandivali west. Mumbai / E: W: MileStone Retail Expo 2014


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