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AUTOMOBILE BRANDS WITH TIMES INTERNET LIMITED. Auto on Internet The first place serious buyers go when shopping for a new car is internet Easily accesable.

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Presentation on theme: "AUTOMOBILE BRANDS WITH TIMES INTERNET LIMITED. Auto on Internet The first place serious buyers go when shopping for a new car is internet Easily accesable."— Presentation transcript:

1 AUTOMOBILE BRANDS WITH TIMES INTERNET LIMITED

2 Auto on Internet The first place serious buyers go when shopping for a new car is internet Easily accesable today from home, office,Cyber cafes and mobile phones According to JD Power and Associates study 85% of the serious buyers visit the manufacturers website before going to the dealer for a test drive. Unique buying experience – first impression can be the website itself Information on car the dealer locations,prices deals.etc Internet is the only medium where a company can create a user community effectively Internet is a Effective as well as a cost efficient medium to advertise with a rich customer experience by providing interactivity and data capture. All signs point towards internet as a primer starting point for a serious car shopper. Marketing driven companies will catch them there itself.

3 Satisfied Advertisers in the Auto Category Maruti Group Toyota Innova Ford Mahindra & Mahindra Mercedes - Benz Honda Chevrolet Tavera IOCL BPCL Castrol HPCL Bajaj Auto Ltd Kinetic India All the campaigns have generated a CTR of 0.5% and above

4 Maruti Group Annual Deal:75 lacs Brands:Maruti Alto,Maruti Zen & Maruti Esteem Activity:Banners, Site Captures, Direct Mailers on Indiatimes & Economic Times Ford Fusion: 2 campaigns in the year Activity:Banners, Shoshkele & Direct Mailer Objective:Brand Building to a premium segment Spends:Rs.15 + lacs Honda Accord Activity:Site Capture & Banners on Economic Times Objective:To target High Network Individuals on ET Est. Spends:5 lacs Result:High CTR of 0.75 % BPCL ‘SPEED’ Activity:Channel Sposorships Objective:To target High Network Individuals on ET Est. Spends:25 lacs Ad Spends on Indiatimes

5 Toyota Innova Activity:Direct Mailers to a target database + Banners Objective:To generate test drive leads Est. Spends:Rs. 5 lacs Result:5100 leads generated Mahindra ‘Scorpio’ Activity:Banners, Shoshkele & Direct Mailer Objective:To generate test drive leads and Branding Est. Spends:Rs lacs Mahindra ‘Bolero’ Activity:Banners, Shoshkele & Direct Mailer Objective:Branding and visibility Est. Spends:Rs. 3 + lacs Indian Oil Activity:Site Capture & Banners on ET & Indiatimes &Cricket scorecard page Objective:To promote the Extra Premium Proposition Est. Spends:5 lacs Result:Shoshkele generated approx 9,300 clicks in one day Ad Spends on Indiatimes

6 Offline media campaign was complemented with Shoshkele on Economic Times HP Honda Accord on ET

7 Maruti Alto on Indiatimes An Interstitial innovation was executed on Indiatimes to promote the Maruti Alto

8 Maruti Alto Shoshkele on Indiatimes Homepage generated clicks Maruti Alto on Indiatimes

9 Maruti Alto banners on Indiatimes Homepage generated clicks

10 Interstitial innovation on Indiatimes to promote launch of the new Esteem Maruti Alto on Indiatimes

11 Mailer sent to Indiatimes users with monthly income of Rs.50,000 plus at a cost of Rs.3,00,000.Over 4,100 valid test drive leads generated Toyota ers

12 Toyota on Economic Times

13 Ford on Indiatimes Ford ‘go fida’ Shoshkele

14 Ford Fusion on ET & IT included banners, shoshkele & DMs for ONE month Ford on Economic Times

15 Mahindra Scorpio on ET The Scorpio “2nd Anniversary” promotion campaign Banner and Pop Under

16 Scorpio Shoshkele on ET on Total Spend is 5 Lakhs for 1 Month Mahindra on Economic Times

17 Scorpio Mouse Over Banners Mahindra on Indiatimes

18 Mahindra Innovations ONETWO THREEFOUR

19 Shoshkele to promote Xtra Premium generated over 9,200 clicks in ONE day Indian Oil on Indiatimes

20 Part II Part I Part II Part III Part IV Castrol on Indiatimes

21 Castrol ers

22 Speed Banners on Indiatimes Cricket Scorecard Bharat Petroleum on Indiatimes

23 LIVE Score powered by Speed Bharat Petroleum on Indiatimes


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