Presentation on theme: "1 Why List with Star One REALTORS. 2 We would like to take this opportunity to express our sincere appreciation to you for considering Star One Realtors."— Presentation transcript:
1 Why List with Star One REALTORS
2 We would like to take this opportunity to express our sincere appreciation to you for considering Star One Realtors to serve your Real Estate needs. STAR ONE REALTORS, created in 1991, is an independent locally owned full service brokerage and relocation firm with 9 strategically located offices and over 250 highly trained real estate consultants and staff. We service the Greater Cincinnati region, including Northern Kentucky and Southeastern Indiana. We believe that being located in the communities we serve allows us to have superior knowledge and insight to guide you through your real estate experience. We sincerely believe our state of the art marketing program is the finest in the area. After extensive research, we have designed a custom plan that allows for maximum timely exposure in the Print Media, Internet and Star One Realtors Network. Our marketing program, however, is not the only characteristic that sets us apart. The quality and capability of the real estate consultant talking with you is what really counts when it comes to selling your home at the best price in the shortest possible time. This is a big responsibility that your real estate consultant doesn’t take lightly. They have been through a selective process and have completed intensive training and education that allows them to provide the highest service possible. Whether buying or selling a home, a real estate decision is one of the most important decisions you can make. We listen. We care. OUR OWNERSHIP, MANAGEMENT TEAM, AND REAL ESTATE CONSULTANTS ARE COMMITTED TO YOUR COMPLETE SATISFACTION! Sincerely, Mark Meinhardt CEO / President / Manager / Partner A Note From the Management Team
3 Our Company Mission Statement Star One Realtors is a professional real estate company dedicated to servicing our sellers, buyers and real estate agents. Star One is a company devoted to the successful transfer of real estate by subscribing to an unquestionable means of honesty and ethics while utilizing modern methods of technology.
4 Where is Star One REALTORS? Anderson Office (513) Indiana Office (812) Montgomery Office (513) North Office (513) Northern Kentucky Office (859) Northwest Office (513) Tri-County / Fairfield Office (513) West Office (513) Corporate / Relocation Office (513) / STARONE Star One Realtors proudly serves Greater Cincinnati, Northern Kentucky and Southeastern Indiana. Our strategically located offices allow our agents to effectively network across the tri-state area.
5 Star One Realtors Sells Your Home Faster and for a Higher Price! Top 5 Traditional Real Estate Companies in Northern Kentucky List to Sale Price DifferenceAverage Days on Market The following information was based on residential MLS statistics during the period thru Percentages are rounded to the nearest whole number.
6 Work, done by one person or group, that benefits another. Service
7 No matter what in the world you need or where in the world you need to go... Star One receives incoming buyers from over 2,500 brokers and 150,000 sales associates. Star One Global Relocation Services Star One Global Relocation Services works with the leading real estate companies of the world. That gives our local company the best connections nationwide and globally! It exposes your listing to an international network of over 2500 affiliate member companies with over 150,000 sales associates. More than 40% of the national real estate market is made up of transfer related transactions. Many of our incoming buyers are recipients of corporate benefit programs which assure them of ready buying power.
8 Third Party / Premarketing Companies Represented By Star One Realtors Exposing your home to more buyers. Aires Relocation Services All Points Relocation Brookfield Relocation Capital Relocation Cornerstone Relocation Excellerate HRO FAS Relocation Graebel Relocation Hewitt Relocation Services Lexicon Relocation MI Group Navy Federal Credit Union NEI Global NuCompass Mobility Services Paragon Decision Resources Quantum Relocation Services USAA Affinity WHR Group Xonex Relocation
9 Showing Manager Keeps detailed showing records and automatically contacts agents for feedback. Customers and co-op sales agents can set appointments for showing your house 24 hours a day / 7 days a week. Appointments can be monitored by your listing agent. Reports and surveys generated by Showing Time provides the listing agent with quick feedback from the showing. Special showing instructions are no problem with the Showing Time. Security log-in and web-based software make it easy to change instructions. Automatically notifies previous showing agents of any price adjustments. Sellers love Showing Time because it’s simple to stay informed and easy to confirm appointments, even with a mobile app.
10 SkySlope Transaction Management System SkySlope is a transaction management system with a digital signature feature that offers you the capability to sign documents from anywhere there is internet access. DigiSign allows you to legally sign any document electronically using the industry’s most user friendly electronic signature program. All that is required is to choose a signature and the system will promptly guide you to the areas that need to be electronically signed or initialed. When you have completed signing, DigiSign automatically returns the documents to your agent. It’s that easy! No accounts to set up or passwords to remember, just a couple of clicks and you’re done! Documents are stored in a web based platform allowing your agent easy access from any computer or smart phone. All important documents related to your transaction are kept in a secure and safe environment. Need your HUD statement for income tax purposes and can’t find your copy? No problem, contact your agent and they will promptly you a copy.
11 We have the Connections Hassle free high quality services. Ask your Star One agent for details or visit Providing quality service and a smooth closing transaction to all parties involved. As a disinterested 3rd party who follows the instructions of both the buyer and seller, they keep track of all the details of the transaction and get the job done with efficiency and accuracy. Custom Distributors and Star One Realtors are teaming up to offer you a sleek and functional Stainless Steel GE appliance package, at builder pricing. Plus many more savings on all other brands of appliances. Does your home need a new appliance to help sell the kitchen? Sears and Star One Realtors can offer you Great Savings on NEW appliances at Below Retail Pricing! Lowe’s will send valuable coupons and rebate offers to customers and clients registered with Lowe’s Realtor program. Planes Moving and Storage has been providing relocation services since Their complete menu of relocation services makes them much more than a moving company. They are proud to be a top rated agent with United Van Lines. Star One customers are offered free installation of a security system from Guardian Protection Services.
12 Financial/Mortgage Services Loan representatives are assigned to Star One offices to qualify potential buyers for your home. Summit Funding, Inc.’s mortgage consultants are highly trained lending experts – closing an amazing 98.7% of all loans submitted. Your home is in good hands with Summit!
13 Financial/Mortgage Services Loan representatives are assigned to Star One offices to qualify potential buyers for your home. Fifth Third Bank is your home town bank! Decisions are made here locally – local processing, local underwriting, local closings, loans serviced here locally. Fifth Third Bank offers experienced and trained loan officers committed to superior customer service backed by professional management teams. They offer low competitive rates on hundreds of products such as 100% financing, condominium, bond programs, out of state financing, preferred builder programs with “free” extended locks. Fifth Third delivers comprehensive and competitive financials solutions. Equal Housing Lender. Member FDIC. Upon qualification. Product subject to change without notice. “Loans are available on a fair and equal basis regardless of race, color, Ancestry, national origin, religion, sex, or physical handicap.”
14 Home Warranty Program Reduces seller liability and stress. Buyer gains confidence and security. No cost during listing period. A HSA Home Warranty makes your home more appealing, and protects you before, during and after the sale. 8 out of 10 buyers prefer to buy a warranted home. Homes with a warranty sell up to 50% faster than unwarranted homes. Homes with a warranty increase sales prices by up to 3% on average by making it a safer investment for the buyer. Seller coverage can protect you against costly repairs while your house is listed for sale. A warranty can help avoid conflicts over a malfunctioning warranted item that could affect or delay your sale. Home warranties reduce the chance you’ll be asked to reimburse the buyer for a breakdown of a covered component after closing. HSA and Star One Realtors saved clients $217,172! (over $595 paid out each day ~ as of 12/31/14
15 Your Instant Connection to Home Services Fully inspected, high quality contractors you can trust to perform... and trust in your home! It is not easy to find the quality contractors. While you can ask around for referrals you can never be sure friends have fully researched and kept up-to-date on a contractor. HomeServicesLink is your instant connection to the best in home services. With one call or , they connect you to fully inspected home improvement and repair contractors. HomeServicesLink pre-screens contractors and service providers 100% before they come into your home and they follow up on every job, only retaining providers with high satisfaction. Ask your Star One agent for details or visit Exclusive special offers & discounts available to you!
16 Star Certified Pre-Owned Home Program Get Your Home Pre-Inspected Put your potential buyer’s minds at ease. A buyer can concentrate on the positive aspects of your home knowing that your home has been pre- inspected. You can have the necessary repairs completed in a timely manner and not be rushed a few weeks before the closing. Offer a One Year Homeowners’ Warranty A warranty is usually requested in the purchase contract. Why not be covered during the listing period? See Homeowner’s Warranty contract for seller and buyer coverage. Reduced Closing Cost with Fifth Third Mortgage Saving the buyer additional costs may yield a higher selling price for you and give the buyer more buying power! Fifth Third Mortgage will also offer you $400 off the closing of your new home. See Star One Fifth Third Mortgage Loan Officer for details. (Offer available for a limited time.) Preliminary Title Report Eliminate title surprises on the day of the closing and provide assurance to the buyer that you will position to convey free and clear title in a timely manner. Increase Buyer Awareness Additional marketing of Star Certified Pre-Owned Homes in remarks of websites, signs and print is designed to add traffic and increase showings. Optional Staging Consultation Your house sells quicker when buyers have peace of mind. The Star Certified Seal of Approval will be promoted on the sign insert, banners in advertisements, starone.com and virtual tour. The certification provided by Star One is limited to certifying that an inspection of the property has been performed, a title search has been performed and a transferrable home warranty is available to purchaser. Star One disclaims any and all other certifications and warranties and Star One makes no warranties, either express or implied regarding the property, including, any warranties as to merchantability or fitness for a particular purpose.. Additionally, Star One makes no warranties and disclaims all responsibility for the accuracy or thoroughness of the reports, the conclusions or opinions if any, in the reports, the qualifications of the person performing the inspection or report, the coverage provided under the home warranty program or the service they provide and Star One is not responsible for any promise or warranty made by the home inspector, the title searcher or the home warranty program.. Star One disclaims all responsibility for the repairs, acts, or omissions of by any person involved in the transaction including but not limited to the disclosures made my seller.
17 Why Stage Your Home On average staged homes sell 54% faster and for a 6.3% higher price than an unstaged home! The media buzz has educated the buyer and in doing so, raised their viewing expectations. Your Star One agent is trained to help you look at your house ”through a buyer’s eyes”. This will help you see what needs to be done to compete in the market place. The investment of staging is often less than the first price reduction! Inviting curb appeal De-cluttered and De-personalized Clean & well lit In good repair B ASICS OF S TAGING BeforeAfter
18 Star One Rentals Thinking of leasing your property but not sure how? Star One Rentals was designed to help property owners and tenants connect. This structured program ensures the most efficient and hassle-free experience when using us to lease your property. We do everything from marketing your property, to showing it, researching potential tenants and administering the lease. Marketing and Promotion The marketing of a property is only as good as the price you set. Our experience can help you set the right price for your property. Our marketing utilizes 50+ rental websites, social media outlets and local Multiple Listing Services. Benefit from the thousands of renters that visit our website monthly. Professional real estate rental signs will publicly display the property is for lease. Researching Potential Tenants All potential renters submit to us a Rental Research Application. Through our database, we verify: the tenant’s financial background, employment history, national eviction search, credit check, sex offender check, national criminal history & landlord verification. This report, along with the tenant’s application, is submitted to the property owner. Closing the Transaction The ultimate decision on whether or not to approve the applicant is always up to you. We have the necessary paperwork available to you at no additional cost. By working with Star One Rentals, you are leveraging more experience to help you get the best deal possible.
19Marketing Star One Realtors’ marketing plan combines agent networking, print and internet advertising unrivaled in the area market. This diversified marketing plan exposes your house in the shortest amount of time to obtain the highest selling price.
20 Where Do Buyers Come From? When it comes to marketing your house, we take an integrated approach to reach the widest possible pool of potential buyers. This means we will focus our efforts on marketing activities that have proven results in today’s real estate market. Source: 2014 NAR Profile of Homebuyers and Sellers
21 Customized Marketing Campaigns Star One has state of the art technology giving your house exposure to additional buyers and other agents. Flyers, postcards and campaigns are just a few of the tools Star One has to offer.
22 Print Marketing Just Listed - Just Sold Postcard Program Your neighbors also know potential buyers - we notify them of your new listing. The Star One Marketing Department offers an automated Just Listed and Just Sold postcard program. Mailings will be sent to surrounding properties.
23 Internet Marketing Today’s home buyers begin their search online instead of the newspaper! There has been a tremendous revolution in the way customers search for properties. The graph below shows the increase in Internet “Shoppers” since Why the Internet? ONE easy search location Complete up-to-date information (Real Time) Find mapping & directions View virtual home tours View interior pictures Obtain open house information Number of “Shoppers” the START their Home Search Online
24 Internet Marketing Star One has invested in an enhanced partnership with REALTOR.com giving your home national exposure. REALTOR.com is the #1 most visited national real estate website provided by the National Association of REALTORS, offering strategic market positioning with over 14 million visitors per month. 75% of first-time buyers & 87% of repeat buyers visited REALTOR.com With mobile application that links to our offices.
25 Internet Marketing Star One has invested in a partnership with HomeFinder.com maximizing your online exposure. With nearly 2.3 million unique monthly visits, you get the combined power of both local and national coverage. Star One’s Enhanced Listing package gives your property: Priority placement in search results Unlimited property photos & virtual tours Enhanced listings appear in search results 6x more than basic listings Enhanced property details are viewed 8x more than basic listings HomeFinder.com is a national website that is affiliated with Cincinnati.com, the #1 local media site for online readership, which delivers more than 36 million page views to 3.1 million unique visitors per month.
26 Internet Marketing Unique Single Property Websites Fully optimized website just for your home. Filled with quality content that can easily be ed to family and friends or shared across Facebook, Twitter and other social media sites. Your home will have the best opportunity at being found on top search engines, such as Google, Yahoo, Bing, etc!
27 Internet Marketing Over 60 million hits per week! Your home will be featured on these sites 24/7. Because we participate in MLS sponsored data exchange, your house will be on local websites of more than 170 brokers in our market area too!
28 Internet Marketing With our Point2 syndication partnership, your house will be posted on over 300 destinations. Your Listing...Everywhere! 95% of all home buyers ages 25 to 44, use the internet to search for homes and typically have a higher median household income. When searching for a home this is what they find most important: 83% - Multiple photos 79% - Detailed property information 41% - Interactive maps Virtual tours 40% - Virtual tours 37% - Neighborhood information
29 Internet Marketing Photos are the #1 requested feature of internet buyers. See multiple photos of your house FASTER after listing with Star One. All of our offices are equipped with high quality digital cameras allowing Star One agents to submit your photos to the website almost immediately. You’ll see the results FASTER! When you list with Star One Realtors, you get THIS... Instead of THIS...
30 Internet Marketing Virtual Home Tours Home Buyers are going to the internet for rich listing content. Listings with interior photos and virtual tours are noticed first 8 out of 10 times. More than 84% of internet buyers find this very useful. 54% will not view a listing online unless is has a virtual tour. Find a listing and click on View Virtual Tour. Tours are posted on sites such as: Zillow, Trulia, Homeseekers, Homes.com and YouTube
31 Internet Marketing Mapping Feature Our unique mapping feature provides a more integrated approach to identify homes for sale and surrounding places of interest. Choose Terrain, Satellite or Goggle Point of View Maps. Buyers can refine their seach to accommodate their needs. Highlights area Schools, Restaurants, Places of Worship, etc.
32 Internet Marketing Your Personal Home Shopper When your house is listed with Star One, 1000’s of prospective buyers will be notified that your house is available for sale - including photos! This tile is the key to personal shopping.
33 Social Media Share your house with family and friends on Facebook, Twitter, LinkedIn and more! Over 37.7 million people, age 25 to 64, reported using social networking every day. Over 5 billion pieces of content (links, stories, photos, videos, etc) are shared each week....then their connections will see your house as well! It’s Easy 1.Find your home on StarOne.com 2.Select the social media where you have an account set up 3.Select the photo you want as the main photo 4.It’s done
34 Neighborhood Expert A valuable tool that provides customized reports and statistics of home sales, trends, crime rates, schools, area comparisons and more!
35 Perform a “Quick Search” by Address, Street Name, MLS ID or Agent Name Use the “Find Near Me” feature to search for homes based on their physical location, when GPS is enabled on their phone “Search for Properties” based on features, price or area Search for a Star One Office or Agent Buyers can text House # to (OH) or (KY) to receive instant information and pictures on your home Star One Mobile Website Let Their Fingers do the Talking This is not an App. Our Mobile Website can be accessed by any phone with Internet. Listing Information at their fingertips… …StarOneMobile.com
36 Star One Mobile MLS Star One Mobile MLS allows any prospective buyers to inquire about your home any time from any from phone with features that can immediately connect them to an agent, mortgage loan officer, provide estimated mortgage payment, text information to their mobile and follow up with an link to your home. More leads equal more potential buyers. Homeowner Reports will provide you with trends that show call data such as the number of calls that were transferred and those that did not. This report provides a good overview of caller interest throughout the month and can provide an indication of when a change is needed in the presentation, whether that needs to be in presentation length, property price, etc. Detail Reports will provide the call duration which is helpful in gauging the interest of the caller.
37 Lock Boxes Using the Supra Electronic Lockbox system on your home makes sure only authorized MLS members have access to your house with a confirmed showing. Only authorized agents are able to show your house using a PIN number on their smart phone Each entry is recorded inside the Lock Box The system records an agent’s name, the date, time and phone number each time the Lock Box is opened Data is given to the agent based off of the system records so immediate follow-up can done
38 Hands On Approach Our highly trained agents, using the latest technology, are available to answer inquiries about your product from potential buyers. We believe that this personal contact is the key ingredient that can turn an inquiry into the sale. It’s the right combination of technology and personalized attention that makes all the difference!
39 Open House Open houses generate traffic of prospective buyers to your house. Your open house is promoted with our award winning yard sign and posted on many websites such as starone.com, the MLS, realtor.com and Cincinnati.com. Home buyers can have directions to your house text right to their mobile phone.
40 Office Tours We are one of the few Brokerages that still personally view your house. Many have their current buyers in mind with hopes that there is a match! Star One agents tour our new listings. By viewing house personally, the agent can answer the prospective buyer’s questions and share the many positive amenities of your house. Tours also serve the seller with feedback from professional real estate agents in your market.
41 Pricing your home to sell The most challenging and difficult decision is determining the List Price for your home.
42 Consequences of Over-Pricing your house Pricing your house competitively from the start will generate the most activity from buyers and agents, taking less time to sell and sell for a higher price. The Risk of Over-Pricing Your House You will lose the interest a new listing generates Starting too high and dropping the price later misses the excitement of a new listing and fails to generate as much activity. The number of showings is greatest at this time when it is priced at a competitive market value. Your over-priced house will help to sell other homes more competitively priced. Your house may become an example demonstrating the “good value” of other homes. Home buyers do comparison shopping and will not pay more than they could for a similar one. Your price may drop below market value to compete with NEW, well priced listings. The higher the asking price is above the market value, the less interest, fewer buyers, more time on market. Buyers may wonder why your house has been on the market so long or if something is wrong with the property, even after you lower the price. When over-priced properties do sell, they often sell for less than they would have if they had been priced right from the start. Together, we will determine the list price. What the buyer is willing to pay, determines the market value.
43 Understanding a CMA Comparative Marketing Analysis Your house is probably the most valuable possession that you have. We must set a list price that represents top market value, without going so high that it does not sell at all. This can only be achieved by thoroughly understanding the market. Four Important Categories: 1. Active Listings By looking at the properties currently listed, we can see what alternatives a serious buyer has to choose from. 2. Comparable Properties Sold By looking at similar properties recently sold, we can see what homeowners have actually received over the last 6 months and calculate the average days on market. 3. Sales Pending By looking at properties that have recently gone under contract, we can get the best indication of buyers actions in the current market place. 4. Expired Listings By looking at homes that failed to sell, we can determine the point where the price would be too high. Pricing your property competitively will help attract the greatest number of potential buyers.
44 Our Proven Business Plan Star One and I will provide a comprehensive plan of service to help ensure that the sale of your home is an exceptional experience! EVALUATING & PRICING YOUR HOME Listen to your needs and expectations. Assist you in determining the best price for your house with a written estimate of value based on an analysis of market information. Provide recommendations for staging your house to achieve the highest sale price. Recommend local service providers for repairs as needed. Review with you our integrated Marketing Strategy. DEVELOPMENT & IMPLEMENTATION OF OUR INTEGRATED MARKETING PLAN Develop and implement our marketing activities to ensure that your property receives maximum exposure to the broadest possible audience. Include your property in the Multiple Listing Service and including multiple pictures and a virtual tour. Include your property on starone.com and hundreds of other home related websites. Review with you the results of our marketing efforts on an agreed upon schedule. Provide showing feedback Communicate with you based on your desired means of frequency of communication. “Re-evaluate” your marketing plan and pricing strategy based on what the market tell us.
45 PRESENTATION OF OFFERS AND ACCEPTANCE Present all offers to purchase your property. Review the document with you and clarify all terms and conditions. Assist in qualifying the purchaser to determine the strength of the contract. Prepare and provide a “net sheet” reflecting your estimated expenses and proceeds based on the contract offer. Assist in negotiations and counteroffers until there is an acceptable contract on your property. CLOSING THE TRANSACTION Ensure that you have received all documents pertaining to the transaction. Deposit the buyer’s earnest money into an account. Keep you informed of all inspections and reports Ensure all contingencies are met and removed within the time limits provided. Attend buyer’s final walk through of property, if applicable. Ensure all documents are ordered and prepared for closing. Review closing statement prior to settlement date. Attend closing with you or coordinate delivery of proceeds to you. AFTER SETTLEMENT Maintain a record of your documents. Ask you to complete our customer satisfaction survey to let us know how we did. Be a resource for any questions or concerns after the closing. Provide you with resources for other home related services. Always be available to assist you with any future real estate needs! Our Proven Business Plan Continued