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Denver, CO ● July 23-25, 2009 ● American Writer’s & Artists, Inc. Please turn off your cell phone. Thanks!

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Presentation on theme: "Denver, CO ● July 23-25, 2009 ● American Writer’s & Artists, Inc. Please turn off your cell phone. Thanks!"— Presentation transcript:

1 Denver, CO ● July 23-25, 2009 ● American Writer’s & Artists, Inc. Please turn off your cell phone. Thanks!

2 By Jennifer Stevens AWAI’s Ultimate Travel Writer’s Program Denver, CO July 2009 Please turn off your cell phone. Thanks!

3 Can you locate the…  Cover  Staff box (es)  Ads  Special Advertising Section  Photos  Articles  Departments 3

4 Why do you travel? 4

5 1. For the pleasure 2. For the romance 3. For the excitement 4. To feel smarter, worldlier, luckier 5. To be more “connected” in the world The best articles appeal to that emotional need. 5

6 6 Ingredients 1 ¾ cups all-purpose flour 2 tablespoons granulated sugar ¼ teaspoon salt 4 oz. unsalted butter, cold 1 cold egg 1 tablespoon ice water 12 oz seedless red current preserves 1 pint fresh strawberries 1 pint fresh blueberries

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8 Big Secret # 2 Appeal first to a reader’s heart… and then to his head. 8

9 By the time I arrived at Amelia Island Plantation, located at the far northeastern tip of Florida about 30 miles north of Jacksonville airport, I felt a bit worn down. Air travel can fray even the calmest person’s nerves, and after lugging luggage and standing in long lines, I was ready for a leisurely afternoon on the beach. I checked into the reception center, boarded a shittle for my room in the Amelia Inn, and got my first look at the beautifully maintained property – and all tensions melted away. 9 Vacations, July/Aug 2009

10 FERNANDINA BEACH, Amelia Island, Fla. - On a typical May afternoon downtown, three girls peer through plate glass windows as fudge is paddled on a marble slab. My fiancé and I watch from a sidewalk table, our hair damp from body surfing, our ice cream cones melting in the sun. "Boomer!" the girls squeal as a white Percheron draft horse draws a white carriage along Centre Street, and a white-aproned restaurateur appears with a carrot in his outstretched hand. Few people have heard of this town of 11,000, though the island on which it resides is well known. But it is the town - with its streetscapes of eclectic Victoriana and residents who set out water dishes for visiting dogs - that draws the brightest stars of chamber music to perform each year. 10 Patricia Borns, Boston Globe, May 18, 2008

11  Practical approach – useful for the traveler  Literary approach – entertaining for the armchair traveler  Can take either approach when you target a specific reader outdoorsman shopper art-enthusiast gourmand beach-devotee bargain-hunter 11

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13  Long or short  Focus on a place  Define its character  Recommend what to: See Do Where to stay When to go How to experience it in the way you describe it 13

14 Italy: Exploring sun-splashed Venice's city squares By Susan Spano Pianissimo, pianissimo. That's how morning comes on the Campo Santa Maria Formosa. Pigeons dawdle around a trash can, in no rush to pillage. The young woman who tends the newsstand gives her dog a bowl of water. Then the grate at the Bar all'Orologio clangs open, a sure sign that another summer day has begun in Venice. 14 Los Angeles Times, July 11, 2008

15 The Last Dynasty On a journey to Ladaks, in the shadow of the Himalayas, Sophy Roberts uncovers a bold new model of cultural tourism. Is this what’s next for travel to India? “You like it?” My guide asks as I look out from my roof terrace over Nomoo, a dusty village in far northern India. I nod, only half engaged. I’m too consumed with watching a woman who, like an ant, is climbing a hill in this strange moonscape of silver and gray. I can see a prayer wheel in her hand, can almost hear the little tik-tik as it spins. I wonder where she’s going, for there’s nothing but emptiness ahead. Somehow the scene deeply resonates. Perhaps it’s because she’s doing exactly as she’s always done – going about her business, nodding another woman good day, tipping her top hat with its corners upturned. Perhaps it’s the noise of children playing in the fields, the smells of roasted corn and boiled milk rising up toward me. Or maybe it’s because I’m not being cut off from the community, which is so often the lot of the Westerner in India. 15 Travel and Leisure, July 2009

16 Hipster Hunting Ground By Gregory Dicum Some 15 years ago, Valencia Street was a forbidding mix of auto body shops, papered-over storefronts and hole-in-the-wall restaurants. Despite a smattering of Victorian houses and lesbian bars, few outsiders were drawn to this grungy edge of San Francisco’s Mission District. Then came the dot-com money. Trendy coffeehouses arrived. Hip boutiques opened next to cool bars. And now the wide, low-slung street has become a gathering spot for the city’s latest breed of cool-hunting hipsters. 16 New York Times, July 13, 2008

17  Connects an activity, hobby, characteristic, or interest to a place… gardening in England cycling in France alternative healing in Guatemala volunteering in Botswana shopping in Rome cooking in Spain  Audience is key 17

18 Vancouver vs. Vancouver Alan Richman In British Columbia, animal life leads a sweet life. More than one Vancouver chef proudly tells me about the lambs and chickens that frolic happily in a field at Polderside Farms, about 65 miles inland. Dale MacKay, executive chef at Lumiere, drove out for a visit just so that his son could see beasts and birds at play. At the estimable C Restaurant, which promotes “ethical luxury,” I find my albacore tuna entrée slightly mushy, not quite to my taste. I suggest to executive chef Robert Clark that this might be an atypical example of local seafood’s not being as desirable as tuna shipped in from a faraway Japanese fishing fleet. Clark blames his kitchen for not preparing it well, not the fish for failing to be acceptably firm. Nobody in this southwest Canadian metropolis speaks badly of ingredients, unless the stuff comes from somewhere else. 18 Bon Appetit, August 2009

19 Treasure Hunting Nebraska’s junk jaunt promises friendly faces, scenic landscapes and bargains galore. What treasures will you find? By Summer Miller Do you like junk? If so, take the scenic route to your next bargain search on Nebraska’s Junk Jaunt, a fun frolic that hops from town to town, with yard sales and unusual treasures along the way. Now in its third year, the 220-mile trail follows the Loup River Scenic Byway and portions of the Sandhills Journey Scenic Byway in the central part of the state. Along the way, the trail takes you through some of Nebraska’s most scenic regions. 19 AAA Living, Nebraska September-October 2006

20  Focus on a what a place has to recommend it during holiday or festival time  Editors need many months lead time 20

21 Two Hours From Prague, the Anti-Cannes Festival By Dinah Spritzer One of the oldest and largest film festivals in the world is set in a fairytale spa town with the Tepla River winding past candy colored 19th-century villas idyllically perched on tiered woodlands. But you won’t find supermodels or Hollywood agents at the 44th annual Karlovy Vary International Film Festival, 81 miles west of Prague. Vary, as those in the know call the festival, is the anti-Cannes. Chilled-out visitors to Karlovy Vary get easy access to screenings and wear jeans from morning to night (or sometimes the next morning), all in a setting that arguably rivals the French Riviera. “Karlovy Vary is like a Baroque Disneyland, but in a good way,” said Julietta Sichel, the festival program director. This year, from July 3 to 11, Vary is showing 226 films from 64 countries. (All but five have English subtitles, according to Sichel.) 21 New York Times, June 28, 2009

22 Sample this Southern city by way of a delectable holiday tour By Devorah Ben-David Sinfully rich chocolate has long been part of the culinary culture of Charleston, South Carolina. In Colonial times, wealthy rice planters such as the Middleton family would emulate the privileged lifestyle of European aristocracy by hosting bountiful banquets. Displayed on elegantly engraved silver trays were the sweet obsessions of the day, among them petits fours decadently dipped in chocolate and bite-size morsels of creamy milk chocolate. In antebellum days, chocolate rapidly gained a reputation as one of Charleston’s ultimate comfort foods. Today, chocoholics can experience the city’s sweeter side by taking a Chocolate Seductions holiday tour with a local food expert and 10 th - generation South Carolinian. 22 United’s Hemispheres, December 2007

23  Easy access from a “main” destination  Day-trip or weekend getaway 23

24 Colorado Springs Excursion… High Country Drama: Mueller State Park, Colorado By Jennifer Stevens Down at your feet in the meadow grass, impossibly purple wildflowers and white yarrow-blossom bouquets… look up, and you’ll see range after range of snow-capped peaks and the ridges of the Continental Divide, mountains to the horizon… overhead, a cobalt blue sky… and the rustle of aspens, like the sound of paper bells… Just 45 minutes from downtown Colorado Springs, up and around the back side of Pikes Peak, you’ll find yourself well into the Rockies at Mueller State Park. It’s the easiest, most-rewarding, most undiscovered way to experience Colorado’s mountain drama. With 5,000 acres of untouched wilderness and 50 miles of trails, Mueller makes for an ideal high-country excursion -- whether you’ve got just three hours or a full day to spare. (Even if you don’t plan to hike, this scenic trip is worthwhile.) 24 Express Jet’s ExpressLane, July 2008

25 Weekend Flyaways Fun in Phoenix By Kyle Wagner With round-trip airfares hovering around $100, temps in the 70s and 80s and a perfect mix of indoor pursuits that expand cultural comprehension and outdoor activities that buff up the bod, why wouldn't you be planning a weekend in the Valley of the Sun? Dining runs the gamut from American Indian-influenced snack foods to tony spa cuisine, with plenty of room in between for Southwestern, Mexican and the West (with European and Asian here and there), casual to gourmet. Reaching a peak is easy in these parts; there are hikes for the beginner and the expert, often on the same mountain, and the rock climbing is hard to beat. GET THERE: The major airlines fly nonstop to Phoenix - I head straight to Frontier and Southwest - and offer flights starting at $108 round-trip. GET AROUND: Driving in Phoenix is most certainly one of the circles of hell, but there's just no getting around it. Unless you want to visit only a few things right downtown and miss some of the excellent dining in areas such as Scottsdale, or stay only in one place in Scottsdale and miss the great museums and galleries downtown, then rent a car you must. 25 Denver Post, December 26, 2007

26  Focus on one item or one place  Often integrated into longer articles  Rarely negative 26

27 A Touch of Dutch Class By Raphael Kadushin Standing in the elegant parlor of the Ambassade Hotel is an 18 th -century grandfather clock that puts the show back into “showpiece.” Hand-painted cherubs, winged horses, and sailing ships crowd the clock face, rocking back and forth on each stroke of the second hand. On every other stroke, a mermaid shoots out of the sea, a trumpet at her lips. The big entrance isn’t typical of this understated hotel, but the sense of surprise is. Springing up in Amsterdam’s canal-scored center, where affordable lodging is hard to find, the Ambassade provides a reasonably priced and supremely civilized accommodation. 27 National Geographic Traveler, April 2000

28 Bike the Whites By Jules Older The good news about organized bike tours is considerable: pre-picked inns, pre-planned routes, catered meals, hot showers and clean sheets at the end of the day. The good or bad news, depending on how you feel about such things, is a certain, well, wussiness. Hill too high? The sag wagon will pick you up. Got a flat? The group leader will patch you up. Bike the Whites is a New Hampshire demi-tour; it has no sag wag, no group leader, no real group. You show up at one inn, drop off your car, and get shuttled to the next inn, where your riding begins. From there you pedal from inn to inn, three in all, ending back at your car. You get a map with choices of, say, 20-, 30-, and 40-mile routes to the next inn. Hungry? Find a place along the way that smells good. Flat tire? Did you remember to bring a patch? A pump? 28 Vermont Sports Today, April 2002

29  Quick introduction followed by a series of mini-reviews, recommendations  Editors like them as they’re easy to tease 8 Great Urban Parks 5 Paris B&Bs from $100 6 RV-Friendly Beaches 3 Toddler-Friendly Chicago Diversions 29

30 Affordable Inns: Eight great hotels for under $160 per night By Ian Keown I’m properly impressed by the luxuries some Caribbean resorts toss our way – soaking tub for two, kitchen with halogen range – but I wonder if we really need those bells and whistles. And do we really want to pay the dollars these frills add to the rates? That’s why I cherish those small and unpretentious inns that seem somehow more in tune with the real spirit of the Caribbean, that enchanted realm I enter when showers are activated by chains to save water and in-room entertainment is a crackly bedside radio. Over the years, I’ve come to appreciate several old-timers and, even more so, a few newcomers that buck the trend to marbled luxury. Here are a few where rooms cost from $160 a night for two people in the peak season (roughly mid-December through mid-April) – and as much as one- third less in spring, summer, and fall. 30 National Geographic Traveler, January/February 2001

31 Islands on Sale By Brook Wilkinson and Eimear Lynch Is there an upside to the down economy? If you're an island-goer, the answer is an unqualified yes. Places that were once prohibitive for many are now more accessible than ever before (hello, Seychelles!), and even old favorites are seeing their prices chopped (this is the summer for Fiji). We hunted down 14 of the best island bargains around the globe, from the Seychelles to Jamaica, Hawaii to Sicily. Even better, prices will be falling further throughout the summer, and many of these deals are good through December. So grab your bikini and get going—you won't see prices like these again anytime soon. 31 Conde Nast Traveler, July 2009

32  Practical and useful (save time, money, trouble)  Good if you have some experience or expertise (but not necessary) 32

33 The Art of the Deal By Lisa Movius Art seems like a souvenir only for the super wealthy, but finding a quality piece at an affordable price isn’t as difficult as you might think. 1. Should I start at galleries? Galleries offer a wide range of art, but they also tend to be expensive. Look for smaller galleries that put together one off shows for emerging artists—these places charge less than a gallery that has invested in building an artist’s reputation. Large galleries that carry a number of artists’ works, as well as different styles and sizes, may also charge more because they have spent time stocking their space with many pieces to choose from, saving you the time and effort of having to find them on your own. 2. Is there a cheaper option? 33 Budget Travel, July-August 2008

34 You Can Take It With You: Travel Kit Advice for Artists on the Go By Luana Rubin Preparing for a journey to an exotic or inspiring location, with the purpose of making art, can be as much fun as the trip itself. The dilemma for the creative quilter is how to travel lightly and still have a palette of fabrics, threads, and embellishments to capture the thrill of the colors and images that will be experienced. 34 Cloth, Paper, Scissors, Summer 2009

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36  Story of discovery (both of a place and yourself)  Often use “I” or “we” (first person)  You’re a character in your story 36

37 My Blue Heaven by Shoba Narayan I don't want to write about this place. Few people know of it; fewer still visit. Perhaps that's the way it should be. In this rapidly shrinking world, there ought to be somewhere that remains remote, even obscure; set apart in space and time; offering the promise of mystery, the romance of discovery. Lakshadweep—the name comes out in a sigh. In Sanskrit, it means One Hundred Thousand Islands, although in fact there are just twenty-seven, ten of which are inhabited. Speckled across the Arabian Sea off the Malabar Coast of India, this archipelago of atolls, coral reefs, and islands was—before El Niño—the largest living ecosystem on the planet. Many maps, even Indian ones, don't note it. Yet for a dedicated group of travelers who seek the world's most far-flung spots, this is as close as it gets to paradise. 37 Conde Nast Traveler, July 2008

38 Splendor at Sea A cruise skeptic finds himself utterly seduced by a weeklong journey along the Riviera aboard the Silver Shadow By George Howe Colt Growing up as I did in the kind of creaky, old New England family in which thriftiness was next to godliness and extravagance was a capital crime, whenever I asked for a second helping of ice cream, I was invariably reminded that it was possible to have too much of a good thing. Recently, I found the ideal laboratory in which to test this hypothesis, when my wife, our two children and I succumbed to the guilty pleasure of booking a trip on the Silver Shadow, one of four ships operated by Silversea Cruises, an unbudgeable fixture on lists of the best cruise lines, for a week’s meandering along the Italian and French Rivieras. 38 Town & Country Travel, Fall 2006

39 The Zen of Kyoto We came to this frenetic city of 1.5 million in search of wabi-sabi, the fleeting, enigmatic beauty that is the heart of Japanese culture By Keith Bellows I remember my first geisha sighting. I was in Gion, a small district of Kyoto where kabuki was born and where geisha have lived since the 1600’s. It was around 7 p.m., the sun was flirting with the horizon, and I was ambling along the Shirakawa canal, crisscrossing from side to side on the occasional bridge. The lights of the bars and teahouses were winking on. I turned a corner, and there, like an apparition, seemingly gliding inches above the pavement, propelled by the choppy locomotion of tiny feet, was a figure with a solemn mask of white broken only by the scarlet slash of her lips. Her flowing robes were splashed with whorls of color. Pink and white flowers rained down from her knot of jet-black hair. In an instant, she was gone. It was six years ago, and the image has been pulling me back to Kyoto ever since. 39 National Geographic Traveler, March 2005

40  “Front-of-the-Book”  Short  Best way to break into publications  Learn how tomorrow at 11:00… 40

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42 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. Published by: American Writers & Artists Inc. 245 NE 4th Avenue, Suite 102 Delray Beach, FL 33483

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