Presentation on theme: " Thanks For Joining! We will begin at 8:00 p.m. EST! Sound Checks may be occurring when you log in early."— Presentation transcript:
Thanks For Joining! We will begin at 8:00 p.m. EST! Sound Checks may be occurring when you log in early
Reminders This is a Weekly Webinar, we will be talking about different topics each Week! You can send us a Questions in the chat box below. Recorded Webinars will be made available on Next week, Our Webinar will be called: Leveraging the Shopping Annuity With your Customers and with Your Team!
maWebCenters Weekly Webinars Week 6: How Do We Compare? maWebCenters Solution vs. Other Solutions
What are we selling? THE APPOINTMENT! The purpose of this webinar is to demonstrate How Incredible of a Product your clients are receiving! Product Specialists are ahead of the curve and can answer your customers’ questions about our solution Build Confidence and Posture! Not meant to give you ammo for debating with the prospect – Rather – giving you information to form better questions!
What Choices to SMB have? Not all solutions are created equal We will talk about the 5 main solutions that business owners have when selecting an online marketing solution: 1. Traditional Web Developers 2. Do it Yourself Solutions 3. Publishing Companies 4. Discount Hosting Providers 5. The maWebCenters Solution ** Quotes are figures and estimates based on research from 10/12
Comparing Apples to Apples Web design / Development CMS – Content Management System Social Media Ecommerce CRM Marketing SEO Mobile Hosting Upgrades Security Statistics / Analytics Support
Traditional Development Company 7 ProsCons Professional layout and design Cost prohibitive – design costs are anywhere between $3000 to $25,000 for a SMB Web site Nothing to learn (software, HTML programming, etc) Hosting is an additional cost and in many cases needs to be secured separately by the SMB Web site is maintained by the development company Changes and additional features cost extra: $50 - $200/hr for changes e-commerce, CMS, etc, all extra costs Web site is “under construction” while being developed and when changes need to be made Web site changes are dependent on the development company’s time schedule & queue
Traditional Development Companies NeedCost Web design Static 5 page site ~ $3, Hosting & ~ $ per Year Marketing~ $ $75.00 per Month (Most choose $30/mo) Social MediaRegister & Promote for Facebook, Twitter, Linked In, Youtube, Blogs etc. Paid Support Only! Mobile Sites~ $ set up fee eCommerce~ $1, set up fee for first 50 products.
Traditional Development Companies NeedCost Updates to Site~ $50 - $200 per Hour Figure 1 change/month at $50 = $ per year StatisticsInstall Google Analytics on your own SEO~ Submit to all major search engines on your own ~ Paid Adword campaigns. ~$ per month CRM~ $44.00 per User / per Month (Microsoft Dynamic) Security~ Questionable on local hosts / subject to downloads Support~ Not included
Traditional Development Companies Traditional Development Companies ACTUAL COST $3, (Development basic 5 page site) $1, (eCommerce start up) $ (Mobile YEARLY: $ (Hosting and ) $ ( Marketing) $ (Changes to Site) $ (CRM) $ (SEO) $6, in the first Year + Time for Social Media, Securing these Solutions. $7, in first year with eCommerce. $2, Per Year, After first year
Do it Yourself Dreamweaver, HTML etc 11 Pros Cons Business Owner controls the Web site Need to have knowledge, or learn HTML or the software package being used on their own Possibly some initial cost savingsProfessional look and feel is questionable Must locate, evaluate, and pay for a hosting company on their own No support for anything they don’t understand how to accomplish Extremely time consuming
Do it Yourself Dreamweaver, HTML etc 12
Do it Yourself Dreamweaver, HTML etc 13 Options to Learn Creative Suite: 1. Forums – Read through online communities to learn how to use it 2. College Course – Pay for a class and invest the time to learn Holyoke Community College: TOTAL INVESTMENT $ and 30 Hours
Do it Yourself Dreamweaver, HTML etc 14 Options to Learn Creative Suite: 1. Forums – Read through online communities to learn how to use it 2. College Course – Pay for a class and invest the time to learn Total Investment – $ Hours
Other Options to Do it Yourself
Do it Yourself NeedCost Web design Adobe Creative Suite ~ $1, (Lowest Cost) Hosting & ~ $ per Year Marketing~ $ $75.00 per Month (Most choose $30/mo) Social MediaRegister & Promote for Facebook, Twitter, Linked In, Youtube, Blogs etc. Paid Support Only! Mobile Sites~ $ set up fee Course to Learn~ $ hours of time (Lowest Cost)
Do it Yourself NeedCost EcommerceSecured Separately, more programs to learn StatisticsInstall Google Analytics on your own SEO~ Submit to all major search engines on your own ~ Paid Adword campaigns. ~$ per month CRM~ $44.00 per User / per Month (Microsoft Dynamic) Security~ Questionable / subject to downloads Support~ Not included
Do it Yourself Do it Yourself ACTUAL COST $1, (Program to Develop site) $ (Course to Learn Web Development) $ (Mobile) YEARLY: $ (Hosting and ) $ ( Marketing) $ (CRM) $ (SEO) $4, in the first Year + Time for Social Media, Securing these Solutions, Learning Programs. $2, Per Year After first year
Discount Hosting Providers GoDaddy, 1&1, WordPress etc. 19 ProsCons Inexpensive, minimal start up costs for a one or two page non-ecommerce site Either, need to know or learn HTML/Dreamweaver, or use their built in system and your site looks like everyone else's Business can get a Web site up and running very quickly Additional functionality costs substantially more, e- commerce alone can increase the per month cost to $80 or more per month The amount of traffic the SMB’s Website can receive is capped and the site can be “turned off” once that cap is reached or the SMB gets charged “overages” Extremely limited support and support options outside of their pay-for-service options Extremely time consuming and confusing
GoDaddy Everything Costs EXTRA! Are we really to believe that Go Daddy gives you everything you need for just a few bucks per a month? Think about where you heard of these companies – TV, Radio, Paid Ads online, Nascar, Billbords etc. Those things cost $$
1 & 1 Design Services We will show you the difference in quality from our Design Center and Discount Hosting Design Centers later!
Discount Hosting Providers WordPress 24 For more than 13 years, maWebCenters has been helping businesses launch high- quality Web sites with ecommerce capabilities and much more. Wordpress does not focus on business requirements. MaWebCenters offers outstanding 24-hour customer service over the phone, and Internet forms. A small business owner who experiences difficulty with a Wordpress site must search through hundreds of documents to find the solution to their problem. Widgets and add-ons are free with a maWebCenters site. They cost extra with Wordpress, and frequently require the services of a Web specialist at extra cost to make them functional.
Discount Hosting Providers WordPress 25 Hosting is included with a maWebCenters site. Once a site is built with Wordpress, the business owner must still find a hosting service. When new browser versions are released, maWebCenters ensures that a customer’s Web site and mobile site will be compatible. A business owner using Wordpress must hire a Web specialist at extra cost to complete this task. Backups and upgrades are free with maWebCenters. These functions incur costs with Wordpress. Maintaining a list of customers and communicating with them via is easy with maWebCenters. It requires advanced knowledge with Word
Discount Providers Discount Providers ACTUAL COST $500 (Basic Design to get started) $ (Mobile) YEARLY: $ ( Marketing) $ (Business & Marketing via GoDaddy) $ (Productivity via GoDaddy) $ (Website Management & Security $3, in the first Year + Time for Social Media, Securing these Solutions, Learning Programs, Outsourced Support $2, Per Year After first year
Print / Publishing Companies Yellowpages, Newspaper etc. 27 ProsCons Industry specific templates available.Little, if any, control to update your website. Business can get a Web site up and running very quickly “Free websites” are tied in to obligated SEO packages and advertising. These packages are usually a minimum of at least $300/month. If you stop your advertising, you lose your website. Language barriers with “Designers of the website” due to outsourcing in foreign countries. Everything you need is a la carte and increases your monthly billing. Some companies even increase monthly bill when you add pages to your site!
Print / Publishing Companies Yellowpages, Newspaper etc. 28 Printing ACTUAL COST FREE Template $ (Mobile) YEARLY: $ (Hosting and ) $ ( Marketing) $ (Per Page / Per Year) $ (CRM) $3, (SEO minimum annual) $5, in the first Year + Time for Social Media, Securing these Solutions, Learning Programs. $4, per Year after that, assuming you add one page that year.
What Makes Us Different Unlimited Pages Unlimited Changes Unlimited Traffic Unlimited addresses Unlimited access to customer care Unlimited feature & version upgrades 29 Sites are completely customizable Social Media experts SEO/SEM experts CRM and marketing system Comprehensive Statistics package Fully functional e-commerce and so much more!
Why are We Better?: An Effective Internet Presence 30 Changes aren’t dependent on a website development company –The business owner can change things at the speed of THEIR business and not be held up by an external company –Changes are published and immediately available to the world Website usage statistics Customer Relationship Management Newsletter feature Simple, easy to use website editing tools –Drag and drop image placement and resizing –Inline text editing Change layout and design without losing content or data
How do you change text? 31 What we have Various designer's packages, delivery service, design by you
How do I add an image? 32
Why are We Better?: E-Commerce 33 eCommerce Tools –Shopper wish list –Pan and zoom product image –Compare products –Order history with easy “Reorder” feature –Configurable product with options that adjust the sales price –Multiple billing options –Shopper product reviews –Product tags –Sales dashboard –See who’s shopping –Enhanced Product Catalog search results with product thumbnails Newsletter feature – stay in contact with customers
Free Mobile Sites 35 Mobile Web sites are included for free, all your clients need to do is login to their administration area, enable it and update anything they want on the mobile version.
Why are We Better?: Our Level of Service 36 Live Technical Support and Customer Care with Live Remote Assistance Ultra-secure hosting facility – 24x7 Security and incident monitoring, hosted on tiered, high performance Dell PowerEdge servers, protected from fire, floods, earthquakes, power outages, and other types of disasters Dual-layer firewall protection – Using Cisco PIX firewalls
Why are we better? Free Upgrades / Always Evolving 37 Blogger integration & Word Press Integration Virtual products Order exporting SEO / SEM packages Custom programming Social Media Website Search Custom Forms Mobile Sites Website Search Widget
We’ve got Design 38
Leveraging Social Media Marketing maWebCenters is focused on helping your clients tap into Social Media marketing By leveraging the power of social media, we are able to tap into the pulse of what drives the Internet today 39
Leveraging Social Media Marketing All maWebCenters personnel have been trained on how to leverage the myriad of Social Media and Local Search outlets to deliver the results small business owners are looking for: Your dedicated Product Specialists will impress upon your prospects the need to engage their clients via this new and exploding marketing method Our outstanding Customer Care team will work closely with you and your clients to get signed up and plugged into this exciting medium 40
Leveraging Social Media Marketing Upon purchase, your new client will be sent a link to a Social Media Marketing PDF that will explain the importance of leveraging this medium The PDF is VERY professional and if you will notice has instructions on how to reach your newly created Social Media Marketing department experts 41
Social Media Marketing maWebCenters CRM system has been enhanced to support a log of when a Social Media outlet registration has been completed. This will allow maWebCenters to track the success of these new links Customer Care will even inform you when your clients have been registered with the various Social Networking sites, so you can be sure to “friend/fan/follow” them and help ensure their success! 42
The maWebCenters solution 43 Low-Cost Solution Professional Website Unlimited Support for our clients SMB maintains control We Are The Ultimate Online Marketing Solution.
The Choice is Simple! TraditionalDo it YourselfPublishing Companies Discount Hosting maWebCenters Solution $7, in the first Year + Time for Social Media, Securing these Solutions. $2, Per Year, After first year $4, in the first Year + Time for Social Media, Securing these Solutions, Learning Programs. $2, Per Year After first year $5, in the first Year + Time for Social Media, Securing these Solutions, Learning Programs. $4, per Year after that, assuming you add one page that year. $3, in the first Year + Time for Social Media, Securing these Solutions, Learning Programs, Outsourced Support $2, Per Year After first year $2, first Year $ per Year Unlimited & Unparalleled Customer Support! ** Estimates based on research on 10/12
maWebCenters Weekly Webinars Week 6: How Do We Compare? maWebCenters Solution vs. Other Solutions