Presentation on theme: "HYPER-LOCAL MOBILE KNOCK, KNOCK, KA-CHING MOBILE DISPLAY ADVERTISING SOLUTION."— Presentation transcript:
HYPER-LOCAL MOBILE KNOCK, KNOCK, KA-CHING MOBILE DISPLAY ADVERTISING SOLUTION
2 MEDIATIVE is a DIGITAL MARKETING COMPANY PROVIDING PERFORMANCE SERVICES AND ACCESS TO MEDIA PLATFORMS. Get Seen Get Found Get Action
What unifies our story? TOP OF FUNNEL - Pre-Market: a customer who is imminently entering the marketplace for a specific item / brand. BOTTOM OF FUNNEL - In-Market: a customer who has entered the marketplace for a specific item / brand. MEDIATIVE’S Shopper Funnel The right ad, at the right place, at the right time, for the right consumers at scale.
get seen I want my business to get seen and known by more people. get seen I want my business to get seen and known by more people. get found I want my business to get found by more prospects. get found I want my business to get found by more prospects. get action I want to get action from more customers. YOUR BUSINESS NEED IS OUR FOCUS
GET SEEN, GET FOUND, GET ACTION. MEDIATIVE’S HYPER-LOCAL MOBILE ADVERTISING SOLUTION where when react. Target pre-market and in-market audiences with geographically, environmentally, and timely relevant messages (where and?) when they are most likely to react. MEDIATIVE’S HYPER-LOCAL MOBILE ADVERTISING SOLUTION where when react. Target pre-market and in-market audiences with geographically, environmentally, and timely relevant messages (where and?) when they are most likely to react.
6 WHAT IS MOBILE DISPLAY? 1 2 Mobile banners are displayed across thousands of mobile websites and apps and appear only when people have these open. There is usually only one mobile banner present per page of content. It is non-intrusive and is not a pop up text message. Once clicked on, mobile banners drive to a mobile landing page or mobile website that can provide educational content or transactional functionalities. Mobile websites do not need the same content or # of pages as a desktop website. 1 2
7 MOBILE INVENTORY IN CANADA Mobile banner impressions per month 88MM from ON 49% from QC 25% from BC 10% from AB 9%
8 HYPER LOCAL MOBILE A UNIQUE APPROACH COMBINING LOCAL WITH MOBILE We create a geo-zone as small as 100m around an address We target any user within this zone on any webpage or app that they visit when within this zone MESSAGE 1 MESSAGE 2 MESSAGE 3 And we can push different messages depending on specified variables (e.g. location, time of day, etc).
ADVERTISE TO LOCAL MARKETS IN DEFINED ZONES Shop the possibilities. Holiday specials at Hundreds of stores at
HOW IT WORKS 320x50 or 728x90 320x50 or 728x90 Publishers puts their ad inventory on an ad exchange Users turns on “Location Services” within their mobile device settings. Mediative algorithms merge WiFi, Triangulation and Lat/Long data cues to 100m geo-zones If location where page loads matches campaign targets, Mediative bids for placement on ad exchange Mediative aggregates these 100m geo-zones into broader location groups matched to consumer intent Code on publisher page identifies physical location where the mobile page was loaded 1 2 3 4 5 6 10
WHAT YOU GET 1 A Mediative-expert built strategy that outlines locations, environments and times consumers are most likely to respond to your offer. 2 Geo-zones we have built off Yellow Pages business listings (as small as 100m) around the locations that we have identified. 3 Real-time data feeds built into our geo-zones delivery algorithms that identify current weather, traffic and pollen levels. AD COPY 1 AD COPY 2 4 Real-time display ad pushes (320x50 and 728x90) when a consumer opens up a mobile webpage/app. 11
Business Districts Airports Hotels Conference Centres Universities Nightlife Zones Casinos/Racetracks Movie Theatres Residential Zones/The Suburbs Nurseries & Daycare Pools & Parks Elementary & High Schools Auto Dealerships Garage & Repair Centres Grocery Stores Hospitals & Clinics Gyms & Fitness Centers Home Renovation Stores Real Estate Agents Financial Institutions Shopping Malls Electronic Stores Yoga, Pilates & Dance Studios Spas & Hair Salons Sports Arenas Pubs & Bars 12 THE GEO-ZONES WE’VE ALREADY BUILT GIVEN OUR PROPRIETARY ACCESS TO YELLOW PAGES LOCATION DATA, WE CAN EASILY BUILD CUSTOM ZONES AS PER YOUR CAMPAIGN OBJECTIVES. VISIT HYLOMO.MEDIATIVE.COM TO DISCOVER NUMBER OF IMPRESSIONS BY ZONE.
GIVEN OUR PROPRIETARY ACCESS TO YELLOW PAGES LOCATION DATA, WE CAN EASILY BUILD CUSTOM ZONES AS NEEDED BY YOUR CAMPAIGN OBJECTIVES. Airports Hotels Shopping Malls Big-Box Retailers Electronic Stores Auto Garages & Repair Centres Home Renovation Store Gyms & Fitness Centres Yoga Pilates & Dance Studios Spas & Hair Salons *New Parents (Pre-natal clinics, Baby stores, etc) Elementary Schools High Schools Colleges & Universities Financial Institutions Quick-Serve Restaurants Supermarkets/Grocery Stores Hospitals & Clinics Pharmacies Movie Theatres Sporting Arenas Casinos & Racetrack Nightlife Zones 13 HYLOMO LIFESTYLE ZONES
Mediative In Dealership Influencer Hyper Local Mobile: Consider the power of influencing & educating your in store shopper. Via our Hyperlocal Mobile offering, we can geo-target shoppers to within 100 meters of your specific location in real time – helping you to influence their basket size & composition, while educating them about your offering.
Mediative Competitive Hyper-Local Mobile: Consider the power of being able to place advertising at your competitor`s locations. Via our Hyperlocal Mobile offering, we can geo-target shoppers to within 100 meters of your specific competitive retailor locations in real time – helping you to convert them to your brand with specific messaging / creative. Get your groceries and more atGet your groceries and more at
Mediative Point of Market Entry (POME) Hyper-Local Mobile: Consider the power of being able identify & capture a shopper just as they are entering your market. Via our Hyperlocal Mobile offering, we can geo-target perspective shoppers to within 100 meters of your locations showing an endemic pre-market interest in your brand.
REACH A MASS AUDIENCE: CALGARY STAMPEDE 1 1 0.22% CTR (vs. 0.47% telecom standard) 0.22% CTR (vs. 0.47% telecom standard) only 31,755 imp delivered due to crowd density only 31,755 imp delivered due to crowd density WANNA WIN A NEW SMARTPHONE?
REACH MASS AUDIENCE: OSHEAGA 2 2 0.24% CTR (vs. 0.47% telecom standard) 0.24% CTR (vs. 0.47% telecom standard) only 229,228 imp delivered due to crowd density only 229,228 imp delivered due to crowd density FOLLOW US ON INSTAGRAM TO WIN AT OSHEAGA!
REACH IN-MARKET CONSUMER: H&M 3 3 0.89% CTR (vs. 0.47% telecom standard) 0.89% CTR (vs. 0.47% telecom standard) SWITCH TO OUR PHONE & GET 20% OFF AT H&M
AUTO MAINTENANCE SERVICE AUTO MAINTENANCE SERVICE Targeted ads to Garages. Avg Mobile CTR for Automotive = 0.19% We delivered a CTR = 1.00%
MOBILE PHONE MANUFACTURER MOBILE PHONE MANUFACTURER Targeted ads in Electronic Stores. Avg Mobile CTR for Electronics = 0.19% We delivered a CTR = 0.32%
FAST FOOD RESTAURANT FAST FOOD RESTAURANT Targeted ads to Hotels. before Breakfast & Lunch. Avg Mobile CTR for Restaurants = 0.44% We delivered a CTR = 1.52%
AdvertiserWhat We TargetedAvg. Industry Mob CTRCTR We Generated Luxury Car Manufacturer Dealerships, Affluent Suburbs, Airports, Hotels 0.19%1.02% Auto Maintenance Service Repair Garages, Canadian Tire stores 0.19%1.00% Laptop Manufacturer Business Districts, Electronic Stores 0.19%1.15% Mobile Phone Manufacturer Electronic Stores 0.19%0.32% Fast Food Restaurant Business Districts (before breakfast & lunch) 0.44%0.69% Fast Food Restaurant Hotels (before breakfast & lunch) 0.44%1.52% National TV Service Provider Residential Areas (after dinner) 0.48%0.68% Big-Box RetailerBusiness Areas (3PM-6PM, Monday-Friday) 0.80%1.12% CROSS-INDUSTRY SUCCESS STORIES 26
Converting Awareness to Intent To Buy Converting Awareness to Intent To Buy is what sets Mediative Solutions apart. drive action that leads to business results HyLoMo can do more than create awareness, it can also drive action that leads to business results. HYLOMO CAN DRIVE ACTION
REPORTS MID AND END-OF CAMPAIGN INSIGHTS THAT WE’LL DELIVER 29 KEY METRICS Impressions delivered and clicks received. KEY METRICS Impressions delivered and clicks received. REGIONAL MAPS Zoom-capable maps identifying where impressions were delivered and clicks received (a useful media planning tool) REGIONAL MAPS Zoom-capable maps identifying where impressions were delivered and clicks received (a useful media planning tool) PERFORMANCE GRAPHS Charts identifying key campaign trends over time. PERFORMANCE GRAPHS Charts identifying key campaign trends over time. AVAILABLE ON DEMAND Best/Least performing locations Performance metrics by creative AVAILABLE ON DEMAND Best/Least performing locations Performance metrics by creative
30 MEDIA PLAN Advertiser: Domestic Automotive Dealer in British Columbia Marketing Goal: Create awareness of all new 2014 models and book test drives Audience: A30-55, $75k+, current automobile owners looking for a cost efficient vehicle HyLoMo Lifestyle Zone: Garage and Repair Shops Target all auto owners that are on their phone surfing mobile websites & apps while in a garage repair shop Geography Greater Vancouver, Okanagan, Sunshine Coast, Kamloops, Red Deer Opportunity 540k impressions available per month in Garage and Repair Shops (within 100 m radius) in desired target markets Campaign Scenario Rate = $20 cost per 1,000 impressions (CPM) 500,000 impressions per month = $10,000 monthly budget Click through rate = 1% (mobile benchmark industry = 0.57 %) Mobile website visits = 5,000 per month (based on 1% CTR) Conversion rate of 10% = 500 leads (test drive booking) per month MEDIA PLAN - customized based on client