Presentation on theme: "Healthcare Financial Management Association Autumn Institute"— Presentation transcript:
1Healthcare Financial Management Association Autumn Institute Dayton, Ohio“Innovative Disruptive Healthcare Business Models-Are you Ready?”Jon Burroughs, MD, MBA, FACHE, FACPESeptember 25, 2014
2Thought leaders who have paved the way… O.D. Fjeldstad, Norwegian School of ManagementCharles Stabell, GeoKnowledgeRegina Herzlinger, Harvard Business SchoolClayton Christensen, Harvard Business SchoolJerome Grossman, Harvard Kennedy School of Health Care Delivery/PolicyJason Hwang, Innosight
3What’s the problem and what is the root cause? We spend almost twice as much as every other industrialized nation ($9,200 per capita) with relatively weak quality metrics to show for it (37th in overall health, 39th infant mortality, 36th life expectancy* etc.)We tolerate an unacceptable variation in quality, safety, service, and cost (up to 1000%)Our national debt is $15.2 trillion with a virtual debt of $65 trillion (24% SS, 16% interest on debt, 14% Medicare, 9% Medicaid)GAO: To balance the budget by 2040-cut federal spending by 60% or raise taxes 2.5 times*Source: NEJM 2010: 362:98-99.
4Quality shortfalls: Getting it right 50% of the time Adults receive about halfof recommended care54.9% = Overall care54.9% = Preventive care53.5% = Acute care56.1% = Chronic careHealth care cost is one benchmark against which both employers and employees measure health care. By that measure, with costs nearly doubling over the last five years, we should be getting more and better health care. While it’s true that there have been important advances in technology and new services, it is also sadly true that there is a huge value disconnect in our health care system. This Slide summarizes research done by RAND which found that American’s likelihood of getting the right care at the right time was about 50 percent.This landmark RAND study reveals substantial gaps between what clinicians know works and the care actually provided. These deficits persist despite initiatives by both the federal government and private health care delivery systems to improve care. Key findings:Overall, adults received about 55 percent of recommended care;The level of performance was similar for chronic, acute, and preventive care;Underuse of care was a greater problem than overuse. For example, patients failed to receive recommended care about 46 percent of the time, compared with 11 percent of the time when they received care that was not recommended and potentially harmful;Quality of care varied substantially across conditions. For example, people with cataracts received about 79 percent of recommended care; those with hip fractures received about 23 percent.Does Poor Quality Matter?The deficits in care documented by this study and others translate into thousands of preventable complications and deaths per year and billions of dollars wasted.People with diabetes received only 45 percent of the care they needed. Poor control of blood sugar can lead to kidney failure, blindness, and amputation of limbs.Patients with hypertension received less than 65 percent of recommended care. Poor blood pressure control is associated with increased risk for heart disease, stroke, and death. In fact, poor blood pressure control contributes to more than 68,000 preventable deaths annually.People with coronary artery disease received 68 percent of recommended care, but just 45 percent of heart attack patients received beta blockers and 61 percent got aspirin – medications that could reduce their risk of death by more than 20 percent.Additional information:Source: McGlynn E.A., et al., “The Quality of Health Care Delivered to Adults in the United States,” New England Journal of Medicine, Vol. 348, No. 26, June 26, 2003, pp. 2635–2645.
5Life expectancy at birth and health spending per capita, 2011 (OECD) Life expectancy at birth and health spending per capita, 2011 (or nearest year)Information on data for Israel:Source: OECD Health Statistics 2013, World Bank for non-OECD countries.
6Unsustainable Costs…IOM: $765 B in waste ($310 B inefficient delivery, $210 B unnecessary services, $190 B excess administrative, $55 B missed prevention opportunities)Healthcare costs up 28% over past five years for large employers>25% of family income will go to healthcare (2015)>75% of healthcare spending from chronic diseases based upon behavioral issues (50%)(exercise, eating, smoking, drinking, compliance with EBPs)
7Disproportionate Costs… Top 1% make up 23% of healthcare costs (critical care and dying)Top 5% make up 49% of healthcare costs (multiple chronic diseases)Top 10% make up 64% of healthcare costs (chronic diseases)Bottom 50% make up 3% of healthcare costs (healthy population)
8What is the essence of healthcare reform What is the essence of healthcare reform? World Class Quality and Low Cost!Global competition for world class quality, safety, service at the lowest possible costMedical Tourism is the fastest growing industry in healthcare ( : $20 billion to $120 billion and expected to double every two years)Resources: Woodman, Josef, “Patients Beyond Borders: Everybody’s Guide to Affordable World Class Medical Travel”, 2013,
9Typical story:Paul H., Texas: Executive needing meniscus surgery of knee. Couldn’t find facility to do it under $32,000 or with epidural. Went to JCI accredited hospital in Monterrey, Mexico and paid $6,200 (including first class travel/accommodations/nursing) for Texas trained surgeon/anesthesiologist to perform procedure under epidural What do you consider your service area? Iowa/Illinois, the Mid-West, or the world?
10Large employers are moving forward: Greater cost sharing from defined benefit to defined contribution towards purchase on public/private insurance exchangesCreate and contract through narrow/tiered networks for high quality/low cost providersProvide disease management programs for high risk pool and health wellness programs for all to reduce costs and enhance productivityReference based prices for high cost procedures/careUtilize navigators/registries to guide employees through the systemCreate and contract through ‘centers of ‘excellence bundled payment program
11Domestic medical tourism: Walmart’s “Centers of Excellence” for all heart, spine, and transplant surgeries for its 2.2 million associates ($466.1 billion in revenues):Cleveland Clinic, Cleveland, OHGeisinger Medical Center, Danville, PAMayo Clinic in Rochester, MN/Scottsdale, AZ/Jacksonville, FLMercy Hospital Springfield, Springfield, MOScott and White Memorial Hospital, Temple, TXVirginia Mason Medical Center, Seattle, WA
12Is there a difference in performance when physicians and staff work together? MeasurementMHMD CI PhysiciansCrimson-All HospitalsLOS(5%)4.74HAIs0.68% (91%)7.56%General Complications1.24% (66%)2.82%30 Day Readmissions5.92% (43%)10.38%Mortality1.95% (23%)2.52%
13Third party payers are moving forward What AETNA did when it saw this data: 1. Requested to negotiate a new contract with MHMD 2. Offered a 8% increase in FFS payment with a guarantee of 3% next year minimum 3. With 10% movement of ‘share’ to the system, committed $7.5 million to physician pool and $8.0 million to system pool in bonuses 4. Committed to invest in a comprehensive marketing program to compete with United and BCBS
14Third party payers are partnering with healthcare organizations Models of Partnership between Healthcare Systems and Insurers:Full ownership (e.g. Geisinger Health System)Partial ownership (e.g. Baystate Health + Health New England)Partnership (e.g. North Shore Long Island Jewish Health System + United Health Group)Contractual arrangement (e.g. Bronx-Lebanon Hospital Center + Healthfirst)United Health will increase payments contingent on quality and cost-effectiveness from $20 B to $50B within the next five years
15How third party payers incentivize beneficiaries: Anthem Blue Cross and Blue Shield Compass Smart Shopper 800 Line (NH): CT of the abdomen with contrast ($750-$2,839) MRI of the knee ($681-$3,597) Digital mammography ($231-$818) Ultrasound of the pelvis ($177-$741) Pick a low cost option, Aetna pays the beneficiary $75-$150 Pick a higher cost option, beneficiary pays the total cost up to the deductible/co-payment
16How third party payers incentivize beneficiaries: Anthem Blue Cross and Blue Cross Site of Service Benefit (NH): Get surgery at an ambulatory surgical center (ASC), the beneficiary pays $75-$100 total Get surgery at a hospital, the beneficiary pays the cost up to the deductible and co-payment Get laboratory services at Quest Diagnostics/LabCorp/Converge Diagnostic Services/NorDx, the beneficiary pays $10 Get laboratory services at a hospital, the beneficiary pays the cost up to the deductible and co-payment
17What’s the challenge? People generally seek to protect the ‘status quo’-Everett Rogers, “The Dissemination of Change” (1962)2.5% innovators (outsiders open to new ideas)13.5% early adopters (insiders open to new ideas)33.5% early majority (imitators of new ideas that work)(the tipping point)33.5% late majority (resistors that must go along)17% laggards (‘Holy Crusaders’)
18The Pace of Change Time 2054 (singularity) Source: Peter Russell, “Waking Up in Time: Finding Inner Peace in Times ofAccelerating Change (Origin Press, 1998)
19The Doubling Time of Healthcare Information: 1900: 150 years1950: 50 years1960: 10 years1975: 7 years2010: 3 years2020: 0.2 yearsCurrent doubling: every 18 months; hence the transition from ‘eminence’ to ‘evidence based’ healthcare
20Clayton Christensen: The Disruptive Innovation Model The cost of innovation (‘high quality and high cost’) outpaces the public’s ability and willingness to payLess demanding customers find lower cost and simpler options with easier access that are ‘good enough’“Good Enough” services diffuse throughout the system and become the new norm, displacing the original serviceWhat are the major enablers of disruptive innovation?
21Major Enablers of Disruptive Innovation Technology to simplify rule based processes that once required intuitive experimentationBusiness Model Innovations to provide 24/7 access to high quality/low cost services that generate a healthy margin (understand the job, not the product or service)Value Based Network that links interdependent commercial enterprises to provide a viable economic model
22What do these Disruptive Enablers Require What do these Disruptive Enablers Require? The evolution of healthcare from…..Intuitive Medicine (Expert) (medical problem solving through intuitive experimentation and pattern recognition) to….Empirical Medicine (Process) (patterns emerge to provide credible guidance to manage more predictably) to….Precision Medicine (Outcome)(evidence based rules that provide an optimum outcome)
23Intuitive Medicine requires “Solution Shops” Business model that supports the evaluation and diagnosis of unstructured problemsCoordinated access to ‘experts’ who solve complex and intuitive problems based upon subtle pattern recognitionDiagnosis results in the creation of recommended ‘solutions’What is the problem with the way that hospitals and physicians traditionally organize ‘solution shops?’
2420th Century “Solution Shops” Independent autonomous physician model with hospital as ‘workshop’Lack of integration and alignment between specialties with fragmentation and inefficienciesLack of integrated information networkExpensive, cumbersome, with high probability of error (e.g. multiple hand-offs) and delayed diagnosis/treatmentReimbursement based upon units of service or cost (volume)
2521st Century “Solution Shops” Integrated and organized healthcare networkCompletely aligned physicians working in collaborative multispecialty teamsEvidence based approaches and processes (Watson decision analysis support)Lower cost with high reliability and more rapid and efficient development of diagnostic plan (e.g. solution)Reimbursement based upon a cost effective and successful ‘solution’/plan (value)Examples: Mayo Clinic (coherent solution shop) and Cleveland Clinic (clinical institutes)
26Precision Medicine requires “Value Added Processes (VAPs)” Solutions require an evidence based process to optimize outcomesAll elements of a VAP are standardized with the prerogative of physicians to customize when ‘necessary’ (always audited)Reimbursement based upon a predictable and optimum outcome
2720th Century “Value Added Processes (VAPs)” Each physician provides a unique customized approach to manage a given diagnosis (solution)‘Preference cards’ with wide variation in cost, quality, and outcomes (value)Institutional tolerance for significant variation based upon need for volume/revenue
2821st Century “Value Added Processes (VAPs)” One collaborative and standardized evidence based approach for every significant diagnostic and therapeutic entityValue analysis committee (multidisciplinary) to minimize and simplify vendors, suppliers, and technologyEmergence of new information, evidence, innovation, technology stimulates real time collaborative modification of the VAPExample: London Hernia Center, Heart Center (Cleveland Clinic)
29The Exponential Rise of Chronic Diseases Intuitive and empirical diseases (undefined) are acute by definitionDiseases rapidly evolve to ‘chronic’ once they can be diagnosed and treated with greater precision (e.g. diabetes, asthma, hypertension)Chronic diseases increase significantly with extended life (90% of elderly) (e.g. dementia, chronic pain)75% of direct medical costs in US
30The Current Healthcare Business Model cannot support the care of Chronic Diseases FFS codes (ICD-9/10, CPT) are based upon sicknessesThere are NO codes for clinical improvement, wellness, or healthSolution shops are not relevant (pre-diagnosed)VAPs don’t address the majority of care/interventions needed and are expensiveMost chronic diseases require significant behavioral change/motivation (non-dependence on a practitioner)
31Chronic Diseases require “Facilitated Networks” Participants with a common clinical condition who share information, guidance, and support (e.g. AA, weight watchers etc.)Rely heavily on behavioral modification (e.g. smoking, eating, exercise, medications etc.)Business model based upon facilitation and operation of the network with membership fees (e.g. capitation)The traditional hospital/physician based practice counter productive
32Innovative “Facilitated Networks” Websites (dLife for diabetes, WEBMD, weight watchers with personal caloric calculators)Self-insured employer sponsored disease management contracts with OptumHealth, Healthways etc.Integrated fixed fee providers (Kaiser, Geisinger) that provide peer based networksIngenix health scores with modulated premiums based upon adherence to evidence based approaches
33Components of a Value Based Network (commercial ecosystem) Hospitals and independent physician practices (limited)Comprehensive ‘solution shops’Outpatient VAP venuesFacilitated patient networks (chronic diseases)Integrated networks (capitated fee providers)HIEs with personal electronic health recordsHigh deductible policies with health savings accounts
34What must the ‘Hospital’ do to survive? De-couple its diagnostic solution shops (high cost), therapeutic VAPs (moderate cost), and health maintenance facilitated networks (low cost) to focus on value through ‘focused factories’ (business within a business)Lower overhead burden rate = overhead cost/direct labor cost (focus on the JOB!)Manage costs (labor, supply chain, direct variable) in real time through business analyticsFocus on domestic and international medical tourism (market share for high quality/low cost)Take the solution to the patient!
3580% of Healthcare Services will be Cloud Based! For $49, a doctor will see you now – online (Boston Globe, December 6, 2013)American Well unveils a new service that connects consumers directly to physicians through their mobile devices for advice -- and sometimes even for diagnoses and prescriptions.
36Laboratory Testing:Theranos Laboratory Testing (“We require less of you”)One drop of blood at any Walgreens Wellness Center with immediate on line reporting of results to patient and any requested practitioner.Sample costs:CBC with diff and smear = $5.35Fasting Glucose = $2.70Complete electrolytes = $4.82Cholesterol = $2.99Lipid panel = $9.21
37Most of healthcare will take place at home: Wireless monitoring (vital signs, key laboratory values) to centralized facilityImplantable monitoring devices (heart, glucose, respiratory,Web based services (24/7)Behavioral psychology (diet, exercise, nicotine/alcohol dependence, compliance with evidence based recommendations)APNs follow evidence based protocols and algorithms for home based visits and referrals
38Patient Centered Care will get very personal! Genomic testing with screening for specific genetic markersProteomic testing with screening for specific cell proteinsMicrobiomic testing with screening for specific micro-organism profilesResult: A customized healthcare maintenance and prevention program based upon an individual’s unique biologic profile.
39What must the Physician Based Practice do to survive? Leverage the physician’s license! (Overhead burden rate)Mid-level practitioners for solution shop with simple algorithms and VAPsCloud based technology for transactional services and facilitated networksOutsource behavioral based interventions (chronic diseases) to existing facilitated networks (www.PatientsLikeMe.com)
40Everyone will be Disrupted! Hospitals to ambulatory VAPs and retail outlets (e.g. MinuteClinic)Physicians (specialists to generalists) to mid-level practitioners and web-based servicesUS based services to international medical tourismCommercial indemnity carriers to captive/self insurance programs with private exchangesLow end to high end disruptionCentralized to decentralized (home based tele-monitoring wireless care)Patient/consumer centered and driven with 24/7 on demand access
41Segmented Services for Different Populations: Healthy individuals with transactional healthcare issues: on line servicesHealthy individuals with minor acute issues: 24/7 retail clinics staffed by APNs (50,000 by 2020)Individuals with chronic medical conditions: PCMHs to facilitated networks and home based tele-health monitoring servicesIndividuals with complex undiagnosed problems: Integrated solution shopsIndividuals with significant conditions: Evidence based VAPsTerminally ill individuals: Outpatient palliative care
42Are you ready for “revolution” rather than “evolution”? Leaders with clinical, operational, and financial vision working togetherSeparate solution shops, VAPs, and facilitated networks and rebuild into a value based networkReformulate and renegotiate ALL payment contracts based upon solutions (diagnosis), optimized outcomes (evidence based VAPs), and the optimization of health (membership fees)
43A sobering thought….“If you don’t like change, you are going to like irrelevance even less.”----General Eric Shinseki,Former Chief of Staff, US Army and Secretary of Veteran Affairs, VA Hospital System