Presentation on theme: "MCCANN WORLDGROUP MALAYSIA. CEOMichael Constantine No. of Employees125 Creative RankingNo.1 Agency Ranking (By Billings)No.2 Top 5 Local ClientsMaxis."— Presentation transcript:
MCCANN WORLDGROUP MALAYSIA
CEOMichael Constantine No. of Employees125 Creative RankingNo.1 Agency Ranking (By Billings)No.2 Top 5 Local ClientsMaxis Telecommunications, OCBC Loreal Paris, KRAFT, Mitsubishi Motors, Libresse Creative Awards won in 2012Adfest, Cannes Lion, Spikes Asia, D&AD, The One Show, New York Festivals, Kancil Effectiveness Awards won in 2012PMAA – 2 Golds, 2 Silvers, 1 Bronze, 4 Mertis Malaysian Effies – 2 Silvers Campaign Asia-Pacific – (Silver) Agency of the Year 2012 – Malaysia
EFFICIENT COMMUNICATIONS PRODUCTION BRAND COMMUNICATIONS Brand strategy Consumer insights Advertising Brand communication Global marketing PUBLIC RELATIONS Global practices in all sectors Investor relations Public affairs Corporate communications New-media services HUMANCARE COMMUNICATIONS Healthcare consumer communications Medical education Detailing New-media services Strategic consulting EXPERIENTIAL MARKETING Consulting Sponsorships Sales promotion Presence marketing Event s and Promotions Retail marketing Entertainment PR Shopper Marketing BRAND STRATEGY & IDENTITY Brand identity Brand architecture Interior design Industrial design Naming Package design Brand valuation DIGITAL SOLUTIONS Digital strategy Customer Utility TM Digital and direct marketing solutions Website design and technology Analytics and measurement Database management Lead management MEDIA INNOVATIONS AND MANAGEMENT CATEGORY LEADING ABILITIES ACROSS ALL COMMUNICATION DISCIPLINES
MWG Chief Financial Officer Sadie Chen McCann GM Ben Chew Mutiara MWG Head Andrew Pinto McCann Digital Head Alec Loh MWG Group Director Brand Planning and Innovation Milan Agnihotri McCann Managing Partner Maxis Matthew Gorrick Management Team McCann Client Service Director Yasmin Mokhtar MWG President Michael Constantine MWG Chief Creative Officer Richard Irvine
In collaboration with McCann Worldgroup Companies MCCANN WORLDGROUP COMPANIES, MALAYSIA Michael Constantine PRESIDENT MUTIARA- MWG Brand Strategy and Consumer Insights Brand Communication and Engagement Digital Engagement Social Media, Performance measures and analytics Activation and On-ground Engagement
FMCG Financial Services Retail Corporate OUR CLIENTS IN MALAYSIA Automotive
WORKPLACE CULTURE VOTED BY KLUE MAGAZINE AS ONE OF THE COOLEST OFFICE SPACES DESIGN EXCELLENCE AWARD (MIDA)
TO BE THE WORLD’S LEADING MARKETING SOLUTIONS NETWORK VISION TO CREATE MARKETING SOLUTIONS THAT TRANSFORM BRANDS AND GROW BUSINESSES MISSION 9
10 ‘WE ARE THE COMPANY THAT PIONEERS BRANDS FOR POSITIVE CHANGE.’ WHY DOES MCCANN EXIST?
‘PIONEERING BRANDS FOR POSITIVE CHANGE’ MCCANN PURPOSE 11
MCCANN PROMISE 12 Truth Well Told McCann’s went into the business with a ‘creative’ philosophy built on advertising products to consumers, based on the value of real information gathered through insight… TRUTH WELL TOLD.
MCCANN VALUES (EPICC) Entrepreneurial Spirit Take Initiative – be proactive, take calculated risks and create opportunities for deeper engagement with prospects, partners and clients. Persistence Never Give Up – Nothing worthwhile is ever easy. Integrity Do the Right Thing - Behaving with integrity demands doing the right thing. Curiosity Be Curious – the world is changing….quickly. Ask questions, wonder how, defy conventions, challenge the status quo. Courage Be Courageous – Fortune favors the bold. 13
McCann Malaysia Center of Innovation Brand as a Product The powerhouse of insightful innovation that uses market, competitive and consumer insights to champion innovation that is real and rewarding for our clients and us. Brand as a Organization Profound understanding of market, competition and people Structured training Think Tank Brotherhood Brand as a Person Daring / Pirate Inventive / Creative Curious Risk taker / Brave Single-minded Galileo / Plato Brand as a Symbol Art / Mind / Bulb Emotional Quotient Pirate Ship Chess / Scrabble POWERHOUSE OF INSIGHTFUL INNOVATION FUNCTIONAL BENEFITS EMOTIONAL BENEFITS SELF-EXPRESSIVE BENEFITS Innovation rooted in insights Game changers in advertising A pirate who treasures insightful innovation BRAND – CUSTOMER RELATIONSHIP A partnership fueled by insights and innovation