2 CEOMichael ConstantineNo. of Employees125Creative RankingNo.1Agency Ranking (By Billings)No.2Top 5 Local ClientsMaxis Telecommunications, OCBCLoreal Paris, KRAFT, Mitsubishi Motors, LibresseCreative Awards won in 2012Adfest, Cannes Lion, Spikes Asia, D&AD, The One Show, New York Festivals, KancilEffectiveness Awards won in 2012PMAA – 2 Golds, 2 Silvers, 1 Bronze, 4 MertisMalaysian Effies – 2 SilversCampaign Asia-Pacific – (Silver) Agency of the Year 2012 – Malaysia
3 CATEGORY LEADING ABILITIES ACROSS ALL COMMUNICATION DISCIPLINES EFFICIENT COMMUNICATIONS PRODUCTIONBRAND COMMUNICATIONSBrand strategyConsumer insightsAdvertisingBrand communicationGlobal marketingPUBLICRELATIONSGlobal practices in all sectorsInvestor relationsPublic affairsCorporate communicationsNew-media servicesHUMANCARE COMMUNICATIONSHealthcare consumer communicationsMedical educationDetailingStrategic consultingEXPERIENTIALMARKETINGConsultingSponsorshipsSales promotionPresence marketingEvent s and PromotionsRetail marketingEntertainment PRShopper MarketingBRAND STRATEGY &IDENTITYBrand identityBrand architectureInterior designIndustrial designNamingPackage designBrand valuationDIGITALSOLUTIONSDigital strategyCustomer Utility TMDigital and direct marketing solutionsWebsite design and technologyAnalytics and measurementDatabase managementLead managementMEDIA INNOVATIONS AND MANAGEMENT
4 Management Team MWG President Michael Constantine MWG Chief Creative OfficerRichardIrvineMWGChief Financial OfficerSadie ChenMcCannClient Service DirectorMcCannGMMutiara MWGHeadMcCann DigitalHeadMWGGroup DirectorBrand Planning and InnovationMcCannManaging PartnerMaxisYasmin MokhtarBen ChewAndrew PintoAlec LohMilan AgnihotriMatthew Gorrick18
12 McCANN PROMISE Truth Well Told McCann’s went into the business with a ‘creative’ philosophy built on advertisingproducts to consumers, based on the value ofreal information gathered through insight…TRUTH WELL TOLD.
13 McCANN VALUES (EPICC) Entrepreneurial Spirit Take Initiative – be proactive, take calculated risks and create opportunities for deeper engagement with prospects, partners and clients.PersistenceNever Give Up – Nothing worthwhile is ever easy.IntegrityDo the Right Thing - Behaving with integrity demands doing the right thing.CuriosityBe Curious – the world is changing….quickly. Ask questions, wonder how, defy conventions, challenge the status quo.CourageBe Courageous – Fortune favors the bold.
14 Brand as a Organization POWERHOUSE OF INSIGHTFUL INNOVATION McCann MalaysiaCenter of InnovationBrand as a ProductBrand as a SymbolBrand as a OrganizationBrand as a PersonThe powerhouse of insightful innovation that uses market, competitive and consumer insights to champion innovation that is real and rewarding for our clients and us.Daring / PirateInventive / CreativeCuriousRisk taker / BraveSingle-mindedGalileo / PlatoArt / Mind / BulbEmotional QuotientPirate ShipChess / ScrabbleProfound understanding of market, competition and peopleStructured trainingThink TankBrotherhoodFUNCTIONAL BENEFITSInnovation rooted in insightsEMOTIONAL BENEFITSGame changers in advertisingSELF-EXPRESSIVE BENEFITSA pirate who treasures insightful innovationBRAND – CUSTOMER RELATIONSHIPA partnership fueled by insights and innovationPOWERHOUSE OF INSIGHTFUL INNOVATION