Presentation on theme: "Team Ixion Nicholas Monje, Natalie Sharpe, Aman Kapur, Margaret-Ann "Gretan" Seger Exploring and Improving the High-End Department Store Shopping Experience."— Presentation transcript:
Team Ixion Nicholas Monje, Natalie Sharpe, Aman Kapur, Margaret-Ann "Gretan" Seger Exploring and Improving the High-End Department Store Shopping Experience
Our First Pivot
Team Goals Team Ixion aims to design an innovative and intuitive interface to significantly change how customers shop at upscale department clothing stores.
Developing Personas Who you are Designing for What you Design
Tadd Sales Assistant
Marissa Sales Assistant
Customer or Salesperson? Different needs, can we meet both? Could helping customer experience reduce salesperson experience or vice versa?
Needs Time Comfort Look Good Time Look Good Comfort Chosen Area of Focus
Paper Prototype: Selection Vs.
Paper Prototype: Maps
Feedback Graphical item pickingFilters Checkout screen functionality Buttons unclear Like seeing maps: more maps! “Zoomed in” view unnecessary Undiscoverable features