BBB Accredited Businesses… > Build Trust > Advertise Honestly > Tell the Truth > Are Transparent > Honor Promises > Are Responsive > Safeguard Privacy > Embody Integrity
The Role of the BBB Accredited Business in the Marketplace BBB Business Reviews ® Advertising Honestly Supporting the BBB in Educating Consumer about scams and poor business practices Building communities where buyers and sellers trust each other
Moving the Marketplace Forward > Defining the boundaries of effective self-regulation > Redefining trust > Leading consumer advocacy outreach > Providing proactive consumer education > Offering innovative new products and services
Adapting to a Changing Marketplace Website Advertising Online Business Reviews SES Social Networking Mobile Marketing Sun and Shoppers Ads
Website Slide Why? BBB.org is ranked high for search engine optimization Plain language type of business searches BBBOnline So what does that mean to you? Potential customers are finding YOUR BUSINESS on BBB.ORG Your local BBB receives over 2000 pageviews daily and that number is increasing all the time
Proof in Numbers > 87 million BBB Business Reviews ® requested 78 percent increase over five years ago > 6 million visits to BBB.org monthly > 1.1 million complaints resolved annually
On Line Marketing- The BBB On Line Seal The only official BBB seal to display on your company’s website What is it? Consumers can click on your BBBOnline seal to see your company’s “BBB Business Review” Dynamic - don’t copy and paste! SEO Enhanced How do I get it? Website Review Instructions sent by e-mail
Online Marketing – Request a Quote Potential customers can request quotes right from your BBB Business Review! What is Request a Quote? An email request a quote system on your Business Review and on our website Customers enter a description of the service or product needed You will receive quote requests by e-mail your Check Your E-Mails
Print Marketing – Accredited Business Print Seals Start With Trust – advertise your BBB Accreditation business cards. flyers. brochures invoices. directories. newspaper ads Put them on your: For use in blue (preferred) or black “BBB” should be no smaller than 1/8 inches tall Must be at least 0.5 inches tall For small or low quality advertising
Networking & Sponsorship Opportunities Business Ethics Awards Celebrate excellence and support ethical business in our community. Held Annually in Calgary and Lethbridge Nominate a company anytime on our website Stampede Warm-Up Games, Prizes and Sponsorship Opportunities Held later part of June before Stampede each year
Added Value Programs Business2Business Discount Program Promoted Monthly in BBB Examiner Newsletter Discounts - For you and your employees ELECTRONIC MERCHANT RATES Affinity Programs HUMAN RESOURCES HELP LINE ELECTRONIC MERCHANT RATESEMPLOYEE BENEFITS HOME AND AUTO INSURANCECOLLECTION SERVICES COMMERCIAL INSURANCEHEALTH SERVICES (PRIVATE )
Join our BBB’s Facebook and Twitter Pages! Facebook – www.facebook.com/CalgaryBBBwww.facebook.com/CalgaryBBB Twitter – @CalgaryBBB Why… - We regularly put updates on our Facebook, Twitter and calgary.bbb.org sites that effect your businesses; such as, Phishing Scams, Important Events and News.
Other Marketing Opportunities Benefit from your reputation! Advertise in our BBB Sections Calgary Sun Lethbridge Shopper Medicine Hat Shopper Lethbridge Shopper contact: Juanita Collins 403-329-8225 email@example.com
Online Marketing - Search Engine Solution (Adwords) (Organic Search Results) Combine your BBB Accreditation with the power of Google Easy Low-cost No Risk Live 24/7
Online Marketing – Featured Listing Your company will be listed near the top of the business listings Business name will appear in a turquoise box Low cost Industry specific Draw attention to your Business Review For More Information on SES and Featured Listings Call Sheila at 403 245-2134 or e-mail Sheila@calgary.bbb.org
Advancing Trust Together > Businesses Abide by standards- Licensing Honor your promises- Review advertising print and website Act with integrity
So How Do You Apply to Renew Your Accreditation ? 1.Check your licensing-business and competency. 2.Review your advertising-print and website. 3.Check your print seal. 4.Review your Type of Business. 5.Update all your information-business size, address, phone number, e-mail. 6.Join BBB On FaceBook and Twitter 7.Claim your Business Review 8.And lastly… Relax and Watch the Mail for Your Invoice !
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