Presentation on theme: "1 Evolution Insights 2014 Proposed Research List Evolution Insights Ltd Prospect House 32 Sovereign Street Leeds LS1 4BJ Tel: 0113 389 1038"— Presentation transcript:
1 Evolution Insights 2014 Proposed Research List Evolution Insights Ltd Prospect House 32 Sovereign Street Leeds LS1 4BJ Tel: Evolution Insights: 2014 Shopper Insight Series
2014 Proposed Report List 2 Multi-Channel Shopping Shopper Missions v’s Channels Role of channels Overview of shopper habits cross-channel Discounters – Do they impact shoppers’ perception of brands? Impact on perceptions of brands listed in Discounters Retailer Choice - How influenced are shoppers by the knowledge of a retailer’s price positioning Driver to store choice Knowledge of retailer position Impact of retailer position Promotions and the Impact on Brand Equity New Product Launches Over Promoted Categories In Relation to Own Label Subscribers Choice A popular topic area suggested by subscribers Health Is it important for a shopper to know How influential on decision making CSR - What impact on a shopper’s perception of brand? Do shoppers recognise any work done by brands What is the impact Own Label v’s Brands Proxy categories tested Where do brands fit in the eyes of the shopper On-the-go Series (Breakfast, Snacking & Lunch) What, when, why, who & how Digital – The Use of Digital Devices How shoppers use different forms of digital devices for shopping related activities Online Shopping What, when, why, who and how Evolution Insights are thrilled to announce our proposed research list for 2014.
2014 Proposed Report List 3 In the 2014 catalogue we have proposed a report titled “Subscribers Choice.” As part of next years programme we have decided to research a topic that is popular amongst our subscribers. If you have any areas that you would like to see covered in next years research programme please with your suggestions. We will announce the selected study before the end of December You can contact us now to order your 2014 subscription. We have an early bird offer available for those who confirm their subscription before the end of Nov To confirm your subscription order or if you have any questions about our 2014 reports again please contact Dale at the above address.