Presentation on theme: "IMPORTANCE OF COMMUNICATIONS What She Said... “I want a line cut.”"— Presentation transcript:
IMPORTANCE OF COMMUNICATIONS
What She Said... “I want a line cut.”
What was heard... “She wants a ‘lion’ cut
Community Relations & Networking for PCC/CPC Service Providers
We’re All Live Together The woodpeckers just have to go! Lessons we can learn from Noah’s ark.
Lessons From Noah’s Ark 1. Don't miss the boat. 2. Remember that we are all in the same boat. 3. Plan ahead. It wasn't raining when Noah built the Ark. 4. Stay fit. When you're 600 years old, someone may ask you to do something really big. 5. Don't listen to critics; just get on with the job that needs to be done.
Lessons From Noah’s Ark 6. For safety sake, travel in pairs. 7. Speed isn't always an advantage. The snails were on board with the cheetahs. 8. When you're stressed, float a while. 9. Remember, the Ark was built by amateurs; the Titanic by professionals. 10. No matter the storm, when you are with God, there's always a rainbow waiting…
What’s Networking Got To Do With CPC Ministry? It’s a process that finds you gathering the resources you need and applying them in the way your provide help to the people you serve
It’s All About Building Relationships With you serve With those who can help counsel With those who can provide financial aid With those who can pray
Ministry Model Abstinence Best for your present & future physical and mental health Intervention Mom-spiritual Child-physical Dad-family formation Healing After Abortion. Help with the past, hope for the future. Personal Contacts Church Relationships Resource Leads Community Involvement Name Recognition Personal Contact Transformational Relationship of Personal Faith Personal Relationship With Counselor New Life Times 2 Redemption & Restoration Comfort To Others Giving Opportunities
Foundational Questions 1.What “business of ministry” are we really in? (determines scope,needs) 2.Who are we trying to serve? (socio- economic, geographical) 3.What is the process for building relationships with them? (what,where, when, how, how much, how many)
Foundational Questions 4.What do they want us to do for them? (help, opportunity to serve, education, service) 5.What do we need them to do for us? (resources, funding, time, effort, access, ideas) 6.How can we show we care? (personally, corporately, as Christ would show his disciples)
Community Relations/Networking Starts With Your Image? The image of a ministry should be regarded as one of its most prized possessions. Your Image is something that is derived from the character of the ministry. CPC
Basis Of Image The Greek word “charakter” is translated ‘image’. Once in Hebrews 1:3, the English word “charakter” is derived directly from the Greek. Character is defined as “the aggregate of traits and features that form the apparent individual or thing.
Elements Of Image The composite of those traits and features that are observable to the consumer The form of the consumer’s experience of the company as they encounter people in customer service and in different venues The basis (which develops over time) that people use for making decisions about a company
Why Is Image Important? We need to provide service to our customers in a way that is linked to our idea of the servanthood of Christ Our Lord went to the Cross and died for others. As we serve our donors, missionaries and friends, we display organizational traits -- the marks of good character--that constitute a good image
Relationship & Image Building relationships deals with the realities of the ministry and not just the puffery that goes along with advertising or public relations The most reliable way of having a good image is to have good people who really care about the people you are serving In this way the company represents Christ in the best possible way
Three Areas Of Work Abstinence Best for your present & future physical and mental health Intervention Mom-spiritual Child-physical Dad-family formation Healing After Abortion. Help with the past, hope for the future. Personal Contacts Church Relationships Resource Leads Community Involvement Name Recognition Personal Contact Transformational Relationship of Personal Faith Personal Relationship With Counselor New Life Times 2 Redemption & Restoration Comfort To Others Giving Opportunities
Practical Tip: Ask how each client got to your center. Car? Bus? Walk-in? Friend? Log the results using different colored push pins. Ride Me To The PCC
Who Is Your Intervention Client? Ethnicity? Socio-Economic? Cultural? Spiritual ? Education? Peers? Ages/Stages?
Pregnancy LIFE CYCLE BC AD Health & Welfare Food, Clothing, Medical Information Collection Changing Care Needs Products Product Purchasing One-Time Hardgoods Added Demands Before Children Keep Or Abort? What’s Your Plan For Finding Them Here? What do they watch? Listen to? Read? Where do the go? Whom do they talk to?
Who Is Your Church Client? Biblicity? Socio-Economic? Cultural/Denominational? Composition? Education? Numbers? Staffers?
Who Is Your Abstinence Client? School Board Contacts? Faith-Based Funding? Total Students You Could Impact? Pulse On Community Problems? Broaden: Sex, Drugs, Alcohol, Tobacco, Violence? Materials Mandated? Helping vs. Adversarial Relationship? Complimentary, Supplementary?
Relationship Creation Plan, chart and examine what happens at each point of contact throughout the events that result in the relationship being build and strengthened
USE THE FUNNEL PROCESS MINISTRY NEEDS? MAIL PHONE PROPOSAL WELCOME TO OUR PCC! APPOINTMENTS
Reason Through Schools You Can Access Programs You Can Run Church Youth Groups Civic Groups You Can Contact Social Agencies You Can Build Relationships With Medical Provider Referrals Church Referrals Training You Can Do In Churches Referrals You Can Get From Churches Inclusion As A Part of Your Messaging ABSTINENCE INTERVENTION HEALING
RELATIONSHIP LADDER X 500 X 750 X 1500 X SPACE ADVERTISING DIRECT MARKETING TELE- MARKETING PERSONAL SELLING MONOLOGUE DIALOGUE RELATIONSHIP STRENGTH INTERNET
The Goal -- ALWAYS IGNORANCE ATTENTION INFORMATION RELATIONSHIP PREFERENCE MINISTRYOUTREACHFUNDING GO TO THE NEXT STEP
Relationship Building is KEY! Out of sight, out of earshot is indeed out of mind. The public’s reasoning is circular--you are important if you are in the media, and if you are in the media, you must be important. Prewritten, prepared material that is easy to use gets placed.
How Exposed Are You? Newspaper--daily, weekly, shoppers guides, specialty Radio--AM news talk, FM music, Public, Religious ON-AIR TV--VHF, UHF, broadcast cable Spot Cable --Preempts national feeds locally Movies/Theatres--before movies, during previews Internet/ --77% year olds now have Billboards--paints, rotaries, public service Direct Mail--geographically specific, walk n’ talk Specialty--refrigerator magnets, post-its, phone guide Client Referrals--cards, cards, cards
Communication Vehicles Transportation--busses, trains, trucks, trailers Magazine--local or county publications, color, b&w Inside Building Signs--wallboards, bulletin boards Print-brochures, newsletters etc--you know already Word-of-Mouth--encourage, incent, reward Cards, cards, cards--cheap, quick, carpet bomb! Yellow Pages--only for information look up, color sells Special Event--sponsorship of concerts, education Professional Services--build relationships, care, help Public Relations--take a reporter to lunch, write, submit, do it again
How They Fit The RELATIONSHIP LADDER X 500 X 750 X 1500 X SPACE ADVERTISING DIRECT MARKETING TELE- MARKETING PERSONAL SELLING MONOLOGUEDIALOGUE RELATIONSHIP STRENGTH INTERNET Radio/ Broadcast TV/ Cable Newspaper Magazine Yellow Pages Public Relations Transportation Specialty Billboards/Signs Direct Mail Cards Referral Word-of- Mouth Profession al Services Internet Referral Word-of- Mouth Profession al Services Internet
Practical Tip: Put up a local map. Put a large push pin at the location of your center. Put a small push pin at each location you have a client from. Over time, you will see your target area for media contacting. (You can also do this from historicaldata in your files)
Practical Tip: What did they see on the way in? Billboards? Signs? What route did they take? Have you driven/ridden it? What did you notice? What could you put a message on? Pregnant? We Can Help! Call LOVE4ME
Practical Tip: What do they read? Watch? Listen to? Where do they go? Laundry mat? Church? School? Day Care? Grocery? SHOPPERToday on Jerry Springer Radio Espanol
Which Can You Buy? Which Can You Get FREE? Publicity--The media SELL ads, but GIVE publicity. Make sure you build relationships with gatekeepers. Sustaining--Most media have some PUBLIC SERVICE openings. You won’t know until you ask. Paid--Find out which media you can use, bargain, ask for funding.
Where To Find the $$$$ Remember, only 5% of eleemosynary support comes from foundations, grants The rest -- 95% comes from individuals “Who loves you, baby?”
Donor Retention Involves Know how you’re doing at all times What attitudes are held toward your business? What should retention center on? –A Benefit Orientation –A Holy Zeal –A Positive Attitude –A Year-long Process
Use The Web Phase I: Basic pages with the desired product information, basic FAQ’s, and customer service input via Phase II: Add product value extras online, sale of ancillaries online, extensive FAQ’s, E-Commerce integration Phase III: Integration of live- action product use teaching video clips and audio material
Presence External/Static Who we are What we do Where we are How to contact Intranet Internal/Static Human resources Standard documents Employee information Software distribution Xtranet Internal/Dynamic Enterprise wide systems Business-to-business Supply chain management E-Commerce External/Dynamic Products/Services Threaded discussions Business-to-consumer P X I E iCOMM MODEL
“PEOPLE VOTE FOR THE CONTINUANCE OF YOUR BUSINESS OR MINISTRY WITH THEIR DOLLARS AND WITH THEIR PRESENCE. IF THEY WITHOLD EITHER, YOU WILL CEASE TO HAVE AN IMPACT.” --JERRY THACKER
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