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Using Social Media to Build Your Business Kate Trgovac Senior Product Manager Uniserve Communications

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Presentation on theme: "Using Social Media to Build Your Business Kate Trgovac Senior Product Manager Uniserve Communications"— Presentation transcript:

1 Using Social Media to Build Your Business Kate Trgovac Senior Product Manager Uniserve Communications

2 What I want to share with you today Current landscape Types of social media » Social Networks » Blogs » Podcasts » Mashups Social media & your business Hopefully I’ll convince you to “drink the koolaid”

3 Lets look at today’s marketing landscape …. Internet access and bandwidth are cheap Publishing tools are easier to use Search has dramatically improved General distrust of corporations or “The Man”; consumers trust people like them! This landscape has given rise to social media.

4 What is social media? Power is equally distributed Created by consumers Evolving communities vs. monolithic networks Dialogue vs. monologue Lines between production & distribution blur Building on one another’s work is encouraged I bet I know what you’re thinking …

5 Why does it matter to me? More than 50 million blogs # doubles at least every six months 100 million videos 107 million members of MySpace In Canada … sites like MySpace and Blogger are experiencing triple digit growth Why is this the best ever for small business?

6 Social Media Rocks Niche Markets Findable Target-able Motivated Engaged Enter.. The Long Tail

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8 Some specific types of social media Social Networks Blogs Podcasts & Videocasts Mashups

9 Social Networks Communities that allow you to create and share content … and find members who share something in common: interests, goals, concerns, people This commercial break brought to you by tagging

10 Commercial Break: What is Tagging? Buzz word » Folksonomies » Metadata » Categories Label you apply to content Similar content is then grouped Example, please …

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12 Social Networks Communities that allow you to create and share content … and find members who share something in common: interests, goals, concerns, people

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19 Blogs Website consisting of “posts” in reverse chronological order From a business POV, good complement to a static website Opportunity to create the *go to* place for information

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24 Podcasts & Video Casts Delivering audio or video content online Good for interviews or if your customers are commuters or in their vehicles Also … a sales training tool for your mobile sales force Of course, you don’t really need an iPod to listen to a podcast

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29 Mashups Content from two or more sources online to create something entirely new Sometimes done with the blessing of the content creators and sometimes not Two great tastes that taste great together

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33 Social Media & Your Business 1.Find » Search for your communities and your influencers » Caution: Make sure you “listen” first 2.Participate 3.Create

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35 Social Media & Your Business 1.Find 2.Participate » Comment on blogs and on podcasts 3.Create Engage in social networking!

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38 Social Media & Your Business 1.Find 2.Participate 3.Create Roll your own …

39 Creating a blog 1.Choose a tool 2.Start writing 3.Soft-launch » Tell a few colleagues » Link on your website » Include in your sig file 4.Continue participating in user-communities 5.Don’t obsess about traffic

40 Thank You! Any Questions?

41 References & Links Sites Referenced or Used Quoody Marine -- and LK Dining Lounge -- and Starbucks Coffee Conversations -- Canada Podcasts – top Canadian podcast directory – HarperCollinsCanada Prosecasts -- Alyson Schafer -- Housing Maps - Programmable Web Fishing Holes -- Social Media Resources SpannerWorks collection of whitepapers on search & social media - Podmonics.ca – using podcasts to build your sales funnel -- What’s Next Blog -

42 Photo Credits Reeses Peanut Butter Cup: Long Tail Graphics: Sharing Photo: Any Questions: What is Social Media: Growth: Rock: Social Medias: Social Networks: Tagging: Blogs: PodCasts: Find: Join: Create:


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