Presentation on theme: "Please Note IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information."— Presentation transcript:
0 Codename: BlueMix Redefining Cloud Platforms for Developers Sandhya KapoorIBM Ecosystem Development
1 Please NoteIBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
2 Shifts Market in the digital economy Shift in personalized computing to mobile using cloud servicesShift towards unbundled business offeringsShift towards killer-apps transforming industriesShift in personal computingWe unplugged the PC and went mobile – one, two, three devices are now the norm. Importantly 44% of all personal computing time is now on a smartphone or tablet. (Digital disruption: Evolving usage and the new value chain, February, 2014)Shift from voice to dataWe shifted from using more voice to more data, in how we communicate. We use our phones to talk only 20% of time, the rest of the time is devoted to data intensive activity such as using apps, browsing websites, playing games and consuming digital streaming content. (Digital disruption: Evolving usage and the new value chain, February, 2014)Shift to unbundled content and servicesOur behavior has changed with content and services as well – we’ve gone from accepted pre-package bundled content to a long tail fragmented mode, where we pick and choose what we want to consume or use.And when it comes to content, its completely user-driven and many times time-shifted or device-shifted. DVR content, video services such as Netflix and watching videos on PC makes up 48% of all video consumed (Digital disruption: Evolving usage and the new value chain, February, 2014). Consumers are unbundling services they buy in the same way.2
3 A Building Block Approach Responding to these shifts requires a new approach the Composable BusinessA Building Block ApproachRestless Reinvention and Process InnovationBetter Decision Making from Actionable InsightsAccelerated Time to MarketTo stay relevant and be essential, you must create:New business models – cloud based – business or IT delivered as a service. Models that allow you to extend your business to for others to participate in.Client experiences that are contextual, relevant and at the point of greatest impact.A building block approach to business design that allows you to build and rebuild your processes to respond to continuous changes.This is a new type of business. A business that reinvents their approach to process, development and operations, infrastructure and transacting. You must reinvent to become a Composable Business.Secure Integration across Business & Technology3
4 It is estimated that by 2016 more than one-fourth of the world’s applications will be available in the cloud, and 85% of new software is now being built for cloud deployment.Application AwareService DrivenResource SmartComposable Buz is Service Driven,Application Aware and Resources Smart…as we get into the Cloud Layers in Next slide we see as each Layer “as a Service”ComposableBusinessOn or Off Premise44
5 The Composable Business is built on the “as a Service” environment…with a goal of enabling the API economyFrom Software Defined Environments to Cloud Operating Environment to an API EconomyAPI economy(Marketplace)Software as a ServiceExternal ecosystemAnalyticsCommerceCollaborationLocationDataServicesAPIMarketplaceAppSolutionsCloud operating environment(BlueMix)Platform as a ServiceDevelopmentBig Data and analyticsSecurityIntegrationMobileSocialServices and composition patternsAPI & Integration ServicesTraditional WorkloadsApplications are developed OR COMPOSED using APIs (application Programming Interface). The Composable Buz it’s the power shift to the Developers (next page)Software- defined environment(SoftLayer)Infrastructure as a ServiceSoftware-defined networkingResource abstraction and optimizationSoftware-defined storageSoftware-defined computeWorkload definition, optimization and orchestration
6 No organization can get there instantly, Challenge is to balance optimizing existing systems with such innovationfuels investments in innovationdrives need for continuousoptimizationInnovationOptimization66666
7 The Evolution of Cloud Virtualization Cloud Enabled Dynamic Hybrid “I want to get more out of my existing hardware”“I want to move my existing middleware workloads to the cloud”“I want to strategically use public and private cloud together”.Business Services (SaaS)Cloud Native“I want to use an app without having to own it”“I want to rapidly build new, born on the cloud, engaging applications in a continuous delivery model”
8 A Power ShiftThe next billion dollar idea starts with a single developer. That developer starts with a single line of code. New App Culture Has New Expectations: Integrated Mobile Iterative EcosystemWe see a proliferation of Solution we use every day in our smartphones that came from few line developed buy 1-2 peopleOur BM is a Platform created with the New Developers in mind build in such a way to complements their processes …it really starts with a line of code ad you can integrate very easely with many “tiles” /services already available to you.Integration become key element for all “evolution” of new services that will plug into an existing architecture of Solutions “services” in the legacy wordIterative is another very interesting concept, in the new world “upgrades” happen daily (or more often vs yearly) so the whole systems supports this AGILLITY of continues deliveryLast but ot Least smartly take advantage of the ECOSYSTEM to leverage what already exists add delta deliver fast maximize impact…which clearly has an impact on the bottom line COSTs…as we see into next slide
9 Composing of an application, not traditional writing of an application Add Monitoring service instanceITERATE6Create app1TASK:Create a secure application that analyses sentiment about certain topics in social mediaSecure the serviceAdd database service25Add social analytics serviceExtract social media data into database43
10 Introducing IBM’s Cloud Platform, Codename BlueMix About BlueMixRegister today at bluemix.netBlueMix services include:Run apps in any languageBuilt on open standardsIntegration services to systems of recordDesigned for mobileProvides DevOps servicesDevOpsBig DataMobileCloud IntegrationSecurityInternet of ThingsWatsonDatabaseWeb and applicationBlueMix enables everyone from individual developers to large enterprise teams to rapidly build and deploy new applications, embrace devops and extend existing IT investments with cloud integration services.Compose applicationsfrom a rich library of IBM, 3rd party and open source runtimes, services and APIs.Deploy and scalenew applications and services with infrastructure services from IBM SoftLayer.Code with confidenceknowing IBM’s cloud platform is built on a foundation of open standards.
11 Developers are joining BlueMix because they need to… Register today at bluemix.netRapidly bring products and services to market at lower costContinuously deliver new functionality to their applicationsExtend existing investments in IT infrastructureWith on-demand services and infrastructure, developers can go from 0 to running code in a matter of minutes.When coupled with DevOps, teams both large and small can automate the development and delivery of many applications.By connecting securely to on-prem infrastructure, organizations can extend their existing investments.
12 IBM Services Available in Q2 Codename: BlueMix Web and ApplicationMobileDevOpsReduce costs, deliver and scale engaging web applications and servicesSession CacheData CacheApplication Auto-ScalingWorkflowRapidAppsRulesElastic MQRapidly build on-device mobile applications or host mobile web applicationsMobile Application SecurityPushMobile DataMobile Quality AssuranceLocationOpen, integrated rapid development that scales.Monitoring and AnalyticsContinuous IntegrationGit HostingWeb IDEDelivery PipelineAgile Planning and TrackingIntegrationDatabaseSecuritySecurely connect cloud applications to on-premise data and infrastructure.Cloud IntegrationChoose your own database-as-a-service.SQL DatabaseCloudant JSON DatabaseBuild security into your application by design.SSOAppscan Mobile AnalyzerBig DataWatsonInternet of ThingsHarness the power of Big Data.BLU Analytics AccelerationTime Series DatabaseReportingMap ReduceStreamsAnalytics based on natural language questions.Watson Analytics ServicesConsume, analyze and act on streaming data from physical sensors.Internet of Things CloudBeta at GA