Presentation on theme: "This presentation attempts to showcase our raison d’etre…"— Presentation transcript:
This presentation attempts to showcase our raison d’etre…
& OUR COMMITMENT…
A willingness to be ready for good work. And a promise to differentiate through agility. And an attempt to behave like a brand partner.
14 years old in a city that had been written off by pundits and politicians.…
An agency that started off with no working capital and a single client!
Fortunately, agencies are made of people. Their inventory go down the elevator every night!
And possibly, agencies go only as far as their people allow them to.
From a modest beginning with a single client in 1999 we acquired 28 more within a span of 14 years.
Today, we rank amongst the top 5 agencies in the city. With close to 4 crore of annual billing. We are the biggest independent creative agency in the eastern region. And winning the 3 rd position in Srijon Samman, a platform that recognizes creative excellence in Bengali advertising.
SOME SUCCESSFUL ASSOCIATIONS Premier Irrigation 14 years 6BP14 years ILS Hospital12 years Benett & Coleman 8 years Star Cruises 8 years Bodyline Sports 10 years Tata Docomo4 years Anandabazar Patrika4 years Westbank Hospital4 years
To be able to provide 360 degree creative solutions for local and multinational brands at a significant VALUE POINT. Based on ideas that are entrenched in consumer truths and market realities. And to be able to create content that is monetizable and engaging for the Bengali diasporas across the globe.
3 STEPS 1 VALUE Creative Business Partner Relevant & Differentiating IDEAS Grow with the Client
Our youth is an attitude of mind. We are an extremely young agency. Which makes us more daring, more curious and more restless. And speaking the language of a new, emerging consumer.
With One Word Equity as our new planning tool.
Our worlds are crashing! Sociology Technology Psychology
Splinter homes A change in our way of life Diverse audience From one screen to multiple screens Restless Impatient Unreceptive Sociology TechnologyPsychology
What is the one word equity? The strongest brands are the simplest. They can be described in one word. Interbrand WORD L
The need for One Word Equity Advertising Recall is collapsing. Information overload is the order of the day. One Word Equity is the defense, guide, protector and saviour of all the brands.
It is easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. The 21 st century will call for over simplification of thought and action Brutal simplicity of Thought
And at Inner Circle we are willing to embrace the challenge of creating brands through the power of ONE WORD EQUITY. A single word that inspires, connects, and empowers our client’s brands.
Creating stories that managed to Engage and Inspire…