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Collaborative Innovation - Fundamentals, Actors, Practices, Tools Florin Paun Deputy Director Industrial Innovation ONERA - ‘The French Aerospace Lab’

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Presentation on theme: "Collaborative Innovation - Fundamentals, Actors, Practices, Tools Florin Paun Deputy Director Industrial Innovation ONERA - ‘The French Aerospace Lab’"— Presentation transcript:

1 Collaborative Innovation - Fundamentals, Actors, Practices, Tools Florin Paun Deputy Director Industrial Innovation ONERA - ‘The French Aerospace Lab’ ® © - Florin Paun, 2009, Ce document et l’information contenue sont la propriété de Florin Paun. Toute reproduction est interdite sans l’accord de l’auteur.

2 Fundamentals : Innovation What is the INNOVATION? - Is it a New Idea? Is it a New Concept? Is it a Patent ? Is it a Solution? INNOVATION = CREATIVITY + VALUE (Recognized by a Market) « Successful Exploitation of a New Idea » E. von Hippel, Harvard, MIT What means COLLABORATIVE INNOVATION? Same Process … not alone  Someone else for getting together to create value by :  producing NEW IDEAs  EXPLOITING with SUCCES while  sharing RISK  sharing BENEFITS © - Florin Paun, 2009, Ce document et l’information contenue sont la propriété de Florin Paun. Toute reproduction est interdite sans l’accord de l’auteur.

3 Prof Henry Chesbrough UC Berkeley. Open Innovation : Renewing Groth From Industrial R & D, 10th Annual Innovation Convergence, Minneapolis Sept 27, 2004 Fundamentals : Why collaborate ? Could you still be alone? Innovation process evolution from linear tout system

4 Fundamentals : Entrepreneur - Intrapreneur Entrepreneurship- Entrepreneurial What means Entrepreneur? - Assuming Risks ? - Solution oriented ? - Independent ? - Dreamer? Fool? Selfish ? Nerd ? Jerk ?  Guilty or not ? Does he realize ? - (his) Project Convicted  Non Empathic over-Passionate “Autism” ? What complementary features to succeed ? - Charismatic, Leader, Manager, Promoter, Planner, Creative, Non-Conformist… - Empathic, Ethic, Trustful, Fast Learner, Resilient, … - Technical? Human Science?  Not a single person posses all this characteristics  Need to know how to be surrounded and mentored with the right persons Build the right  Entrepreneurial Team (as a state of mind) to get into  Entrepreneurship (as a day to day activity) © - Florin Paun, 2009, Ce document et l’information contenue sont la propriété de Florin Paun. Toute reproduction est interdite sans l’accord de l’auteur.

5 Fondamentals - Innovation Distribution Channel ; Study case – Commercial Aircraft Passenger Airline Aircraft Manufacturer Development Office Corporate Research Center R&D Centers (Applied R&D) Universities (Basic R&D) ßValue input (100) Air France, Lufthansa... Airbus, Boeing,... (<7) Deciders for Technology (System architect) Technology providers Onera, DLR, Universities Vertical competition Horizontal competition Critical - Strategic Partnership (IP exclusivity) Competitive Advantages (quality, costs, time, IP exclusivity) historically

6 Fondamentals – from Value Distribution Channel maintenance Services Low Cost Pax Charter Pax Cargo Str. Partner. Co-Dev. Tiers i R&D Passenger Airline Dev. Basic R&D Tiers j R&D Technology Innovation automotive ITC  To Value Distribution Tree  To Value Distribution Interconnected “Mangrove Forest”

7 7 Fundamentals : “Time 2 market – Complexity” Limit Time to Market Product Complexity (Costs) Research Results Bio-genetics Pharmacy Aerospace and Defence Automotive Software Development Information and Telecommunication Agro-food Industries Chemistry and Oil Electronics Main Industrials innovation limit SME’s innovation follow-up limit Start-up innovation follow-up limit Diagram by R Stephan UTC Limits by Authors (Multi) National Strategic Program Support © - Florin Paun & Philippe Richard, 2009, Ce document et l’information contenue sont la propriété de Florin Paun. Toute reproduction est interdite sans l’accord de l’auteur.  SMEs – good vectors for technology demonstration in all domains  Disruptive/Radical Innovation  Get out of its sector, addressing reduced T2Mkt domains

8 8 Fogale nanotech Aerospace Science Transferred to SMEs :Early stage status 91 - « Wind » Lidar 31_EM environment simulation 91-LASER Interferometer Porous Ti bio-medical prosthesis Accelerometers MEMS Ship landing For UAVs 91-Medical Imagery Ultrasounds machining Capacitive sensors 78-ONERA’s software Crack tracking and detection 77-Projectile acoustic signature 31- Pressure Sensitive Paint 13- Green Aircraft/ Silent propeler UAVs NHEOLIS 13- Wind mill Sense and avoid Aviation system Adaptive Optics from space to eyes

9 ABERNATHY, WJ., UTTERBACK, JM., 1975, “A dynamic model of process and product innovation”. Omega. 1975; 3(6): 639–56. AIT-EL-HADJ, S., BRETTE, O., 2006, « L’apport de la science des systèmes techniques à la maitrise de la conception pour une systémique technologique appliquée » in « Innovation, management des processus et création de valeur », pages CALAME, M., 2011, « Lettre ouverte aux scientifiques. Alternatives démocratique à une idéologie cléricale », pages DENT ASSOCIATES, 2011, White Paper (http://www.dentassociates.co.uk/pdf/Technology%20and%20Market%20Readiness%20Levels.pdf )http://www.dentassociates.co.uk/pdf/Technology%20and%20Market%20Readiness%20Levels.pdf ECOLE DE L’INNOVATION, 2011, « Innovation dans les PME : la maturité commerciale et technologique guide le choix du contrat de partenariat technologique » in La lettre européenne de l’ANRT, Nr. 248, octobre, 2011 FLORIDA, R., & COHEN, W.M. (1999). "Engine or infrastructure? The university role in economic development", in L.M. Branscomb, F. Kodama, & R. Florida (Eds.). Industrializing knowledge: University-industry linkages in Japan and the United States (pp ). Cambridge, MIT Press. LEVY, M., JOUYET, JP., 2006, “L’économie de l’immatérielle, la croissance de demain”, Rapport de la Commission sur l’économie de l’immatériel MANKINS, JC., 1995, “Technology readiness levels, a white paper”, April 6. Advanced Concepts Office, Office of Space Access and Technology, NASA MORIN, E., 1990, Science avec conscience (Science with a conscience), Paris, Fayard, 1982, new modified edition. PAUN, F., 2011a, ‘Demand Readiness Level’ (DRL): A New Tool to Hybridize Market Pull and Technology Push Approaches – Introspective Analysis of the New Trends in Technology Transfer Practices (February 18, 2011). Springer Encyclopedia, Forthcoming. Available at SSRN: PAUN, F., 2011b, « From managing information asymmetries towards systemic asymmetries approach in technology transfer and innovation strategies: An economic analysis of the SME strategy at ONERA –the French Aerospace Lab », IUP Journal of Knowledge Management, Vol.IX, No 4, October. PAUN, F., 2011c, Demand Readiness Level as equilibrium tool for the hybridization between Technology Push et Market Pull approaches: ANR - ERANET Workshop, 8th of February PAUN, F., 2012, « The Demand Readiness Level Scale as New Proposed Tool to Hybridize Market Pull with Technology Push Approaches in Technology Transfer Practices » in Technology Transfer in a Global Economy, Springer series: International Studies in Entrepreneurship, vol 28, 397 p. PAUN, F., Von TUNZELMAN, N. RICHARD, P., 2012, « Transferring New Dynamic Capabilities to SMEs: The Role of ONERA – The French Aerospace LabTM in Promoting Asymmetries Management » (February 18, 2011). Available at SSRN: SCHUMPETER, J. A., 1911, “The Theory of Economic Development”, Harvard University Press, Cambridge, MA. STIGLITZ, J., WEISS, A., 1992, “Asymmetric information in credit markets and its implications for macroeconomics”, Oxford Economic Papers, 44, VEBLEN, T., 1914, “The Instinct of Workmanship, and the State of the Industrial Arts”, New York, Augustus Kelley, WATTS, D. J., STROGATZ, S. H., 1998, “Collective dynamics of ‘small-world’ networks”, Nature 393, WEBER, A., 1909/1929, “The Theory of Industrial Location”, Chicago, University of Chicago Press. WHEATLEY, M. J., 2001, “Innovation means relying on everyone’s creativity”, Retrieved November, 2002 XU, Q. et al., 2007, “TIM (Total Innovation Management) – A new paradigm of innovation management in the 21st Century”, Journal of Technology Transfer, 32 (1-2), ZIMMERMANN, J.-B., 2002, “Grappes d’entreprises et petits mondes (Company clusters and small worlds”, Revue Economique, 53 (3),

10 Thank you for your attention Q&A


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