Presentation on theme: "OKC Scissor-Tailed Fly Catchers Matt Tom C.J.. Location Our sports team is located in Oklahoma city, Oklahoma The sport we choose was Football We decided."— Presentation transcript:
Location Our sports team is located in Oklahoma city, Oklahoma The sport we choose was Football We decided to put it in OKC due to the fact that there is a large fan base, and they only have a basketball team to represent them.
stadium The corporate sponsor for our stadium is Subaru Nickname is Subie Stadium The surface of our stadium is orange turf. The turf is made out of 100% recycled material. The first ever birds nest design stadium in the USA will be Subie Stadium. Subie stadium seats 72,879 Non padded seats Cup holder to the right we will use the collected rain water to wash down the stadium. It will be constructed by recycled steel. The walk way will be see through glass.
Technology Sprinkler system that uses collected rain water. Water run off system to recycle run off Solar panels to control lights and score board.
Area attractions There is a vast amount of wild life. Everything from offroading, biking, hiking and many more fun activities. Casinos Amusement parks Rodeos Aquariums Vast shopping Museums
Inside/Outside Design Our birds nest design is the first in the USA.
TARGET MARKET Males 18-35 is the main target market for NFL teams. Oklahoma City has 277,240 males with the median age being 34. The average household income is $54,721. The average NFL game sells 66,000 seats, and the ticket prices will be affordable to this average income with prices ranging from $40- $150. Average cost for a family of 4 to attend a game is $300 - $400. For those seeking a close up or luxury experience front row and box seats will be available starting at $300. The Scissor Tailed Fly Catchers premier sponsor is Subaru, which appeals to men ages 18-35. Subaru offers off road vehicles and sports cars, satisfying most auto desires of men this age. The team will use the official beer sponsors of the NFL; Budweiser and Coors Light for those 21+.
MARKETING STRATEGIES · Marketing the games as an interactive “event” · Marketing to ethnic minorities · Marketing to women and children · User friendly web sites and links to Fantasy Football · Marketing to men ages 18-35 using auto, beer, and food commercials · Focus on the holistic experience not just the game
SPECIAL PROMOTIONS · Subaru sweepstakes, 1 winner each home game receives a new 2013 Subaru vehicle. · T-shirt giveaways · Fly-Catcher bird hats are free for anyone sitting in the lower level. · First 100 season ticket purchasers will get free beer at the stadium for the upcoming season. · Fireworks display after each victory · Book at a local hotel and receive $25 off your ticket price · Family Bundles starting at $100 a person for game & hotel.
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