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THING. An intelligent Launcher that automates your life Replace the wall of apps with a services and API based proactive lifestyle hub - what you need.

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Presentation on theme: "THING. An intelligent Launcher that automates your life Replace the wall of apps with a services and API based proactive lifestyle hub - what you need."— Presentation transcript:

1 THING

2 An intelligent Launcher that automates your life Replace the wall of apps with a services and API based proactive lifestyle hub - what you need before you want it

3 What’s the Problem? Conclusion There is more than enough room for a new contender with a great idea Innovation has stagnated – mostly minor hardware bumps and novelty features, e.g. larger screens, fingerprint scanner, iris scanner and a few new software enhancements. Still the same UI paradigm since 2007 – a wall of apps on a reactive device Wearable technology is still immature and lacking People are looking for the next big thing [1]

4 Our Solution An Intelligent Launcher That Automates Your Life A Launcher is what you see when you unlock your phone – the gateway to all your apps Apps and devices are reactive. Users need to interact constantly to get things done – let’s fix that Make any Android device proactive and put the power of the Internet in the hands of the user Become the Portal between users and the Internet of Things Use Natural Language input to create agents that perform tasks for you with the help of any API

5 Our Advantages Technological know-how Great Design/UI/UX Capabilities Clear vision Amazing Growth Potential PR, Marketing and Brand Building

6 Market Opportunity Estimated 1.7 billion devices by billion connected devices, counting The Internet of Things Tight interplay between software and hardware will be very attractive Targeting the next generation of mobile users Android is on the rise - still! 1.7 Billion Devices by 2017 Potentially on any Android device

7 Product overview Problem: Apps and devices are reactive. Users need to interact constantly with a device that only displays a wall of apps. Solution: Make the device proactive – analyze how the device is used and present relevant apps thereafter. Display apps that the user is most likely to user at any given point in time or place. Problem: your device doesn’t know you and it doesn’t listen to what you want it to do for you. Solution: Let the user tell the device how it should behave. We use Natural Language Processing to interpret what the user wants and connect with public API’s. This allows the user to create agents based on the user’s input which allows the device to get or do what you want, when it's available or depending on physical activities, location or other data. Thing – a New Proactive Platform

8 Product overview Create a proactive device by using the device’s built-in sensors and API’s combined with public API’s – let the Internet do the hard work. Any public API can be implemented. Let’s become the portal between users and the Internet of Things! The agents perform user centric actions based on user criteria and act on the results. Agents can read the web, watch for events and take actions on your behalf. Agents are at the core of the Launcher for before demand content delivery Adaptive and proactive home screens Listens to where you are and how you use the Thing and changes the content and apps accordingly Learns your behavior: displays and sorts apps/services based on usage Thing – How Do We Automate?

9 Product overview Combine locations with things you want to happen there; “When I come home, turn the Nest thermostat to 21 degrees and brew me a coffee if it’s raining” Use integrated services such as Spotify and Uber; “When I land in San Francisco on Wednesday, get me an Uber, have it play from my Spotify starred tracks on the way to the hotel and text my partner that I have arrived safely” Have the Thing look for items online; “Let me know when there is a watch from Georg Jensen available on eBay for less than $2.000 and text my wife the link” Automate work related tasks; “When I’m at work, let me know if I have any from my boss and flag them as spam” Use private, internal API’s for the business; “If Accounting has updated my spreadsheet on the shared network, make a note in Salesforce and ping my coworker on Slack and on IRC” Hands on user input examples

10 Product overview Hands on user input examples – Agent Creation Simplicity and Power The user types a command the same way you would type a text message. The text gets analyzed and keywords are extracted – these keywords will form the logical flow of events. 1.“San Francisco” – location, determined by GPS and/or WiFi network 2.“Uber” – send a request to Uber’s API for a pickup 3.“Spotify” – enhance the Uber ride with Spotify’s API 4.“starred tracks” – …and have it play from the user’s starred tracks 5.“hotel” – waypoint gathered from , Tripadvisor, booking.com or other data 6.“text …” – use built-in API’s to send a text message with specific content and recipient, i.e. “I’ve arrived safely”

11 Product overview Hands on user input examples - Agent Flow When the keywords and logic flow match the user’s location and other parameters, the agent will fire the events in succession. Contextual analysis of your surrounding, powered by a world of API’s. Thing allows the user to be his or her own hub to the Internet of Things and any other API driven service. Thing puts the user in control – of everything.

12 Any API can be integrated to enhance, automate and simplify your life

13 If you can write a text, you can create an agent

14 What you need Before you want it

15 Vision Phase 1: Create Launcher; Year 0 Easier market entry, can use Open Source software, shorter development time. Build brand and acquire users. Phase 2: Create operating System; Year 1-2+ Fork Android, create custom Operating System with the Launcher at the core of the User Experience Phase 3: Hardware; Year 2-3+ Custom Hardware with unique features that tie into the OS and vice versa

16 Down the Road: Operating System Start with newly released Android 5 as a baseline Work from the Launcher out to create the best User Experience in the world Expand the proactive capabilities – suggest relevant content and take action on the user’s behalf Rethink the mobile experience and make it gorgeous and fun to use Put the user in focus instead of shoving in needless features Customize it to make good use of our Custom Hardware to enhance the user’s life A Great Thing

17 Down the Road: Hardware Secondary screens with the same touch input capabilities and properties as the ordinary screen Control your phone with custom touch sequences and gestures Use the secondary touch screens for visual cues and touch based actions Think: Pulsating in sync with music, flashing/ambient light in games, display incoming caller ID, touch sequence to perform action, notifications – the sky’s the limit. Regular Touch Screen Secondary Touch Screens On Both Sides A Smart Thing

18 Down the Road: Hardware Combine with other built in sensors to make the Thing fully responsive, e.g: Hold the Thing like a camera by rotating 90 degrees and touch the bottom secondary screen with two thumbs: automatically launch the camera and take an instant picture Double tap a secondary screen to check or swipe a secondary screen to adjust volume Use the secondary screens as L/R triggers the same way as a game console controller. Think: Gaming; Mobile Battlefield 4. Mobile Mario Kart. Mobile Tekken. A Smart Thing Regular Touch Screen Secondary Touch Screens On Both Sides

19 Business Model Overview TechnologyTrainingMarketing Subscriptions: unlock premium features and integration with Wolfram Cloud or IBM Watson et alia as integrated search engine/-s. LauncherAssesment Hardware sales and bundling of software for each point release. Partner with telco’s. Hardware Allow partners to promote their products inline with in-launcher-purchases. Get referrals based on user behaviour. Partners Custom solutions for Enterprise, using internal business API’s. Licensing to other platforms. Enterprise Current and Future Revenue Streams

20 Revenue Stream Marketing Thing will be Subscription based Thing will be free to download and use. When the user starts subscribing he or she can: Unlock all/premium features Get powerful integration with Wolfram Cloud or IBM Watson et alia as integrated search engine Not get ads displayed in the Launcher Monthly fee estimated to be €2 per user. Launcher

21 Competitor analysis Let’s face it – we’ll be the underdog Direct Other Android Launchers, e.g. Aviate, Nova, Apex. Android Forks with custom UI, e.g. Samsung’s TouchWiz, HTC SenseUI. Indirect Apple Siri Microsoft/Nokia Cortana Google Now …which is a lot of fun! Direct They compete with more features that they cram into existing Launchers and OS, not a new user interaction paradigm Indirect They are all fire-and-forget – ask a question and that’s pretty much it. There’s no way to chain commands and have them reoccur or useful implementations based on user behavior

22 Team William Dahlheim, Founder and CEO Corporate Lawyer, Developer, Art Director turned Creative Director Currently runs one of Stockholm’s most awarded PR agencies together with Pelle Sjöqvist Self-proclaimed tech geek who still misses his 28.8 US Robotics modem Pelle Sjöqvist, PR/Marketing Creative Director with a solid PR background with focus on strategic conceptualization and social media Former Creative Director and Head of Digital at Edelman, the world’s largest PR firm. Pelle first got in touch with the Internet in the beginning of the 90’s when he had a surf shop on Hawaii. Simon Wolfe, Corporate Lawyer and COO An Australian lawyer specializing in corporate law, media, intellectual property and freedom of speech Simon’s passions are football, travel and his friends and family. His party trick is memorizing Sydney’s post-codes despite the fact that he grew up in Melbourne. Gustav Hederström, UX/UI Designer, Art Director Graphic Designer with focus on UX/UI, graduate from the prestigious Forsberg’s School of Design and Advertisement The creator of the UI for Pacemaker, the world’s best DJ app for iPad. Praised by Apple’s own Jony Ive. Loves interaction design and building motor bikes

23 Contact William Dahlheim + 46 (0)

24 Miscellaneous [1] See and


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