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The use of IT in food distribution and food traceability (in Ireland) Jonnyboy, Wheat?, July 27th 2008, CC.

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Presentation on theme: "The use of IT in food distribution and food traceability (in Ireland) Jonnyboy, Wheat?, July 27th 2008, CC."— Presentation transcript:

1 The use of IT in food distribution and food traceability (in Ireland) Jonnyboy, Wheat?, July 27th 2008, CC

2 Food traceability is defined by the EU commission as : “the ability to trace and follow a food, feed, food producing animal or substance intended to be, or expected to be incorporated into a food or feed, through all stages of production, processing and distribution”(Kelepouris, 2007; Regattieri et al., 2007).

3 With Ireland’s meat and fish exports growing at a steady rate, such systems needed to be introduced to meet the EU standards.

4 There are 3 mains technologies being used:

5 RFID

6 There are 3 mains technologies being used: RFID Retinal Imaging

7 There are 3 mains technologies being used: RFID Retinal Imaging Wireless Sensors

8 RFID or Radio-frequency identification

9 RFID or Radio-frequency identification “allows automated identification of products by embedding chips with wireless antennas on objects.” (Indranil, Ngai, Teo, & Spiekermann, 2009).

10 RFID or Radio-frequency identification “allows automated identification of products by embedding chips with wireless antennas on objects.” (Indranil, Ngai, Teo, & Spiekermann, 2009). So how do they work ?

11 RFID’s comprise of 3 main parts:

12 A chip

13 RFID’s comprise of 3 main parts: A chip A reader

14 RFID’s comprise of 3 main parts: A chip A reader A receiver

15 RFID’s comprise of 3 main parts: A chip A reader A receiver Siddiqui. (n.d.). RFID. Retrieved April 13, 2006, from TechSolutions:

16 RFID’s: Cheap to implement Over 50 years old being surpassed

17 RFID’s: Cheap to implement Over 50 years old being surpassed... Retinal Imaging

18 Retinal Imaging: Retrieved March 1st 2005, from Optibrand: Old technology, but new to the tracing of livestock.

19 Retinal Imaging: Retrieved March 1st 2005, from Optibrand: Old technology, but new to the tracing of livestock. Ability to trace the animal itself rather than a device attached to the animal.

20 Retinal Imaging: Retrieved March 1st 2005, from Optibrand: Old technology, but new to the tracing of livestock. Ability to trace the animal itself rather than a device attached to the animal. So how does it work ?

21 Retinal Imaging: Retrieved March 1st 2005, from Optibrand:

22 Retinal Imaging: Retrieved March 1st 2005, from Optibrand: A device reads the unique vascular patterns in the animals eye

23 Retinal Imaging: Retrieved March 1st 2005, from Optibrand: A device reads the unique vascular patterns in the animals eye This device stores the image and also logs the location where the image was taken.

24 Retinal Imaging: Retrieved March 1st 2005, from Optibrand: A device reads the unique vascular patterns in the animals eye This device stores the image and also logs the location where the image was taken. This data is then uploaded, stored and analyzed.

25 Wireless sensors:

26 Log water temperatures ( Vital to maintain fish supplies )

27 Wireless sensors: Log water temperatures ( Vital to maintain fish supplies ) How the work can be explained best if broken down into 2 levels.

28 Wireless sensors: Level 1:

29 Wireless sensors: Level 1: Loggers o thermostat o RF transmitter Base station ( receives transmitted data )

30 Wireless sensors: Level 1: Loggers o thermostat o RF transmitter Base station ( receives transmitted data ) Level 2:

31 Wireless sensors: Level 1: Loggers o thermostat o RF transmitter Base station ( receives transmitted data ) Level 2: GSM modem Server

32 Wireless sensors: Level 1: Loggers o thermostat o RF transmitter Base station ( receives transmitted data ) Level 2: GSM modem Server Crowley, K., Frisby, J., Edwards, S., Murphy, S., Roantree, M., & Diamond, D. (2004). Wireless Temperature Logging Technology for the Fishing Industry. Proceedings of IEEE Sensors,

33 Wireless sensors: This design is only in its early stages, and will improve in the future.

34 Thank You!

35 References: Buhr, B. (2003). Traceability and Information Technology in the Meat Supply Chain: Implications for Firm Organization and Market Structure. Journal of Food Distribution Research. Cree, L. M., & Reid, M. H. (2009). Development of the UK food samples surveillance system. Public Health, 89–94. Crowley, K., Frisby, J., Edwards, S., Murphy, S., Roantree, M., & Diamond, D. (2004). Wireless Temperature Logging Technology for the Fishing Industry. Proceedings of IEEE Sensors, Golden, B., Allen, A., Taylor, M., Patterson, D., & Skuce, R. (2008). Evaluation of retinal imaging technology for the biometric identification of bovine animals in Northern Ireland. Livestock Science, Indranil, B., Ngai, W., Teo, S., & Spiekermann, S. (2009). Managing RFID projects in organizations. European Journal of Information Systems, 534–540. Siddiqui. (n.d.). RFID. Retrieved April 13, 2006, from TechSolutions:


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