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“New volleybal concepts, made in Holland” Information presentation By Wilco Nijland Productmanager Dutch Volleyball Federation (NeVoBo)

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Presentation on theme: "“New volleybal concepts, made in Holland” Information presentation By Wilco Nijland Productmanager Dutch Volleyball Federation (NeVoBo)"— Presentation transcript:

1 “New volleybal concepts, made in Holland” Information presentation By Wilco Nijland Productmanager Dutch Volleyball Federation (NeVoBo)

2 Volleyball in Holland 16.000.000 inhabitants in Holland 600.000 people playing volleyball every week 130.000 people playing volleyball by NeVoBo 26.000 6 – 12 year-olds 23.00012 – 18 year-olds

3 Dutch Volleyball Federation 9 offices –1 headquarter42 employees –8 regional offices35 employees – al lot of volunteers Dutch Volleyball Federation = NeVoBo

4 Youth products Circulation- and Mini Volleyball (CMV) – 6-12 year-olds – practical demonstration Ultimate Volley Xperience (UVX) –14-18 year-olds –lecture presentation

5 DVD For an impression we will watch the: Promo DVD, first UVX-event June 9, 2006

6 UVX History Problem: less members 14-18 year-olds Nov 2004: exploration by students Jan 2005: first results Oct 2005: start with project team “Teenspirit” June 2006: first UVX-event city of Groningen June 2007: completed UVX-tour (10 events) June 2007: UVX starts in 5 other towns

7 Ultimate Volley Xperience Last developed product NeVoBo NeVoBo only federation in Holland with such an innovative concept Thinking of youth is important Development of new life-style and community Sport and internet together in one concept “I’m just chilling-out with my friends”

8 What is UVX? Volleyball events on special locations For 14 – 18 year-olds Every 6 weeks an UVX-event Spectaculair side-events New sport trends Website www.uvx.nl

9 Goals Improving the image of volleyball in Holland Extra motivation for the NeVoBo-members Quitting NeVoBo-members can be catched up in UVX Allowing non-athletes to sport

10 Locations UVX (1) Old buildings:

11 Locations UVX (2) Market squares:

12 Locations UVX (3) Roofs:

13 Locations UVX (4) Indoor speed skating hall:

14 Side-events For example DJ’s Bossaball Loungecorners Beachparty BBQ New sport trends

15 Competitors UVX Everybody between 14 - 18 year Members NeVoBo Non members NeVoBo

16 WWW.UVX.NL Information about the UVX-events Personal webpages Photo’s en video's Chatbox Discussion boards Games It’s all about community!

17 Members and visitors 1300 UVX-members on www.uvx.nl 2009: 35.000 UVX-members Daily average 400 visits www.uvx.nl 2009: daily 3000 visits Reaching 5000 youth people 2009: reaching 40.000 youth people

18 DVD For an impression we will watch the: Promo DVD, fourth UVX-event Oct 13, 2006

19 UVX UVX-tour –10 events in a year in 1 city – 5 big events and 5 small events UV-Xclusive single events for: –schools –volleyball clubs

20 UVX-tour At least 5 big events –unique locations –min. 400 competitors –more side-events / budget 5 small events –standard locations –100 – 200 competitors –standard small side-events

21 UVX at school Each tour starts with an UVX school tour UVX event on a Friday night at school Cooperate with physical educators UVX Volleyball introducing into their school programme (practice for the event) Volleyball is getting popular 90% of competitors will be coming back

22 Results 1300 UVX-members in the city of Groningen Totaly 1700 competitors 40% boys, 60% girls 25% of youth at the middle school in Groningen knows UVX 67% members NeVoBo, 33% non-members 77% sportathletes, 23% non-sportathletes Till June 63.000 unique visitors www.uvx.nl 400 visits per day

23 UVX for the new generation, with new demands


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