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Age Defying Eyeliner & Lipliner Creamy Lipcolor Oil Blotters Dual Spectrum Merle Norman Cosmetics New Product Launch Presentation 2009.

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Presentation on theme: "Age Defying Eyeliner & Lipliner Creamy Lipcolor Oil Blotters Dual Spectrum Merle Norman Cosmetics New Product Launch Presentation 2009."— Presentation transcript:

1 Age Defying Eyeliner & Lipliner Creamy Lipcolor Oil Blotters Dual Spectrum Merle Norman Cosmetics New Product Launch Presentation 2009

2 In their previous formulas, which shade do you think was the #1 seller? AUTOMATIC DEFINITIVE Eye Liner  Black Onyx  Coffee Bean  Charcoal DEFINITIVE Lip Liner  Neutrals  Cocoas  Dark Chocolates

3 AGE DEFYING EYELINER RATIONALE What is the purpose of this product?  Addresses anti-aging trend in marketplace  Update AUTOMATIC DEFINITIVE Eye Pencil

4 Selling Tips  When a customer asks for a replacement of her favorite Definitive Eye/Lip Liner, offer her a seat and an application of the new Age Defying Eye/Lip Liner. This will allow you an opportunity to show her the creamier formulas of these pencils.  Because of the creamier formula, you don’t need to use as much pressure when applying.  Teach your customer to forward the lead a small amount, to avoid breakage.  Shaping tip: Hold the pencil in your writing hand. Grasp the shaper with your other hand. Using no pressure, turn the shaper one full rotation only to shape the lead.

5 LAUNCH SUPPORT LAUNCH SUPPORT Advertising & PR  Radio Scripts  Ad Slicks  Media Samples  Press Release  Online Postcards

6 LAUNCH SUPPORT LAUNCH SUPPORT Print Materials  Direct Mail Brochure  Skin Care and Color Guide (July)  Merchandising Display Ideas (June) Web Support  MN Connections  MN Web Site

7 LAUNCH SUPPORT Education  Summer Video: Online, DVD, YouTube & Facebook  Fact Sheet  Smart Page  Training on Tour

8 OIL BLOTTERS - RATIONALE What is the purpose of this product?  Provide an easy to use product  Convenience  Address need in oil control category

9 COMPETITIVE SITUATION Merle Norman Oil Blotters $13.50 Sephora $10.00 MAC $12.50 Clinique $14.50

10 Sell-Thru Tips  Offer a complimentary skin assessment to any client.  Make sure testers are available at each consultation station.  When skin typing your client, if they indicate any oily areas on their face, demonstrate oil blotting sheets.  Ask your clients what their main skin concerns are. Demonstrate Oil Blotter sheets if oiliness is an expressed concern.  Use “Oiliness” Concern Pamphlet to recommend oily skin product solutions. Oil Blotters are listed on back. Item #  Merchandising tip: keep retail stock of Oil Blotters in a clear glass fishbowl at cash and wrap. Display Oiliness Pamphlets next to bowl.

11 LAUNCH SUPPORT Education:  Fact Sheet  Smart Page Merchandising  Silent Salesman  Merchandising Display Sheet

12 LAUNCH SUPPORT Advertising & PR  Ad Slicks  Postcard*  Press Release  Radio Scripts* Print Materials:  Skin Care & Color Guide (July) Web Support:  MN Connections  MN Web Site * With Oil Blotters

13 MERLE NORMAN DUAL SPECTRUM RATIONALE  Address trends in marketplace  Provide UVA and UVB protection  Provide a modern formula What is the purpose of this product? 13

14 COMPETITIVE SITUATION Merle Norman $18.00 Clinique $20.00 Neutrogena $10.50 Lancôme $29.50

15 PRODUCT KNOWLEDGE MERLE NORMAN DUAL SPECTRUM BENEFITSFEATURES  Helps prevent sunburn and signs of premature aging  UVA/UVB SPF 30 (Avobenzone - chemical sunscreen)  Helps soothe skin  Chamomile Extract  Helps protect against the damaging effects of the environment  Antioxidant (Vitamin E derivative)

16 Selling Tips  It is always good advice to educate your clients about the important need for daily sun protection.  Share the what/why/how of aging of the skin.  Share information found in the Aging Concern Pamphlet regarding the need for daily sun protection. Item #  Let both male and female customers know that Dual Spectrum is safe and effective to use on the face as well as the body. (Fragrance-free. Oil-free. PABA-free. Non-Acnegenic. Non-Comedogenic. Ophthalmologist tested.)  When a customer purchases Dual Spectrum, ensure you tell them that it may cause staining on white fabric. Tell them to use caution when wearing white.  If staining does occur, advise to clean with white vinegar.

17 LAUNCH SUPPORT VISUAL MERCHANDISING

18 LUXIVA CREAMY LIPCOLOR

19 LUXIVA CREAMY LIPCOLOR - MARKETING RATIONALE  Addresses return to lipstick vs. lip gloss purchasing trend  Update of Merle Norman Lipstick

20 COMPETITIVE SITUATION Clinique $14.00 Merle Norman $15.00 Lancome $22.00 M.A.C $14.00

21 Selling Tips  When introducing this formula to a Lipstick user, be sure to apply the new lipcolor in the studio. Let the customer know when transferring shades to new formulas, they are not always an exact match.  The creamy texture means that a customer will need to reapply more often than Lipstick.  Using a lipliner and lip revive improves wear.  Longer wear tip: after initial application, blot with tissue, then reapply.  Refer to the Strategic Planning Calendar for studio display locations.  For look suggestions refer to MNConnections/Education downloads

22 LAUNCH SUPPORT Education  Fall Video: Online, DVD, Youtube & Facebook  Fact Sheet  Smart Page  Training on Tour LCL = LUXIVA Creamy Lipcolor only

23 LAUNCH SUPPORT Advertising & PR  Radio Scripts  Ad Slicks  Media Samples  Press Release  Online & Printed Postcards LCL = LUXIVA Creamy Lipcolor only


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