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Publishing your Passion Sarah Russell www.researchmatters.net
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What is your passion? Why do you want to write to newspaper? Correct errors Make new point X Whine
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How best to convey message? Opinion piece Letter to Editor 2 liner
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Tools to convey message Facts Argument/logic Example/personal experience Humour
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The 10 commandments (These are not carved in stone)
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Thou shall 1.Know your audience Age Australian Guardian Weekly SunHerald Melbourne Times Northcote leader
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Thou shall 2. Have a media hook (e.g. recent newspaper article)
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Thou shall 3. Write quickly*, then email *(or have draft waiting for ‘media hook) “Today’s newspaper stories become tomorrow’s fish n chip wrappers”
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Thou shall 4. Write a catchy introduction WOW FACTOR (Grab letter editor’s interest)
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Thou shall 5. Speak to a general audience No jargon or specialist language No obscure vocabulary Short sharp sentences XBUT Don’t dumb down
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Thou shall not Assume that –everyone knows what you are talking about –everyone agrees
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Thou shall 6. Respect the word limit AND make every word count (i.e. no padding)
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Thou shall 7. Make one point (or two at the most) Common pitfalls: Trying to make too many points Fluffy
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Thou shall 8. Play the ball, not the person
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Thou Shall 9. Write a strong conclusion Demonstrate: Strength ‘Way forward’ Humour
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Thou shall 10. Find a critical proof reader
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Thou shall not Press ‘Send’ when: Tired Emotional Drunk
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