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1 QR Code and How to Choose Label for Your Business โดย : คุณมนินทร ปฐมาขจรพงษ์ ผู้จัดการฝ่ายขาย บริษัท ซาโต้ ออโต้ ไอดี ( ประเทศไทย ) จำกัด.

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Presentation on theme: "1 QR Code and How to Choose Label for Your Business โดย : คุณมนินทร ปฐมาขจรพงษ์ ผู้จัดการฝ่ายขาย บริษัท ซาโต้ ออโต้ ไอดี ( ประเทศไทย ) จำกัด."— Presentation transcript:

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2 1 QR Code and How to Choose Label for Your Business โดย : คุณมนินทร ปฐมาขจรพงษ์ ผู้จัดการฝ่ายขาย บริษัท ซาโต้ ออโต้ ไอดี ( ประเทศไทย ) จำกัด

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4 3 What could SATO do?

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17 16 Comparison Table between 1D and 2D barcode Barcode type Information density Information capacity Information type LowSmallNumbers, English HighBig URL, SMS, Phone contact, Address, other text messeages

18 17 Global Standard 2D Code

19 18 Benefit of 2D Code

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30 29 Flow Diagram of 2D Barcode Reading

31 30 Source : Tan Jin Soon, synthesis journal 2008 Other Applications Jewellery Shop (France) Advertisement (Japan)

32 31 สามารถ Encode ข้อมูลภาษาไทย QR Code มีขนาดเล็กเมื่อเทียบกับการ Encode แบบอื่น สามารถตรวจสอบการปลอมแปลงบนเอกสารได้ การกรอกเอกสารสะดวก รวดเร็ว และลดความผิดพลาด

33 32 ใช้งานร่วมกับ Application Form ที่เป็นภาษาไทยได้ สามารถพิมพ์ข้อมูลเป็น QR Code สามารถตรวจสอบการปลอมแปลงข้อมูลในเอกสารได้ สะดวกในการกรอกข้อมูลลง Application Form โดยใช้เครื่อง Handheld อ่านข้อมูลบน QR Code ซึ่ง Program จะทำหน้าที่ กรอกข้อมูลลง Application Form ให้โดยอัตโนมัติ

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35 34 xxxxxx xxxxxxx

36 35 ตัวอย่างการใช้งานในปัจจุบัน เช็คช่วยชาติ

37 36 What is label? Sticker Paper with adhesive What is tag? Paper without adhesive

38 37 Backing Width 25.0mm(P) X 32.0mm(W) 28.0mm(P) X 35.0mm(W) Label width + Spacing Pitch Feeding Direction Width Spacing Backing Width

39 38 1.Common Paper Term

40 39 Label Measurement Labels may be various sizes. The label's size will be determined by the intended use of the label, the label printer's capabilities, the applicator's requirements and the manufacturer's capabilities. Labels, whether sheets, rolls or fanfolded, are converted from a master roll of material. This material, as it unwinds through the press is called the web. The finished label dimensions are defined as width across the web and length along the web. Repeat length is the measurement from one label to the next. Width - Refers to the dimension across a roll of labels or across a fanfoldedlabel or across a sheet of labels. Length - Refers to the dimension along the length of the roll, along the length of the fanfolded label or down the sheet of labels.

41 40 Gap and Edge Trim T he gap and edge trim are measurements that the manufacturer is going to need to know for die cut and butt-cut labels. Gap - The gap between labels is the distance from the bottom edge of one label to the top edge of the next label. The dimension runs along the web. Edge Trim - The edge trim is the distance from the edge of the label to the edge of the liner. This dimension runs across the web. Butt-Cut - Butt-cutt labels have no gap between them. Generally the facestock of the butt-cut labels run to the edge of the liner, eliminating the edge trim also.

42 41 Facestock The face material, such as paper, film, plastic, fabric and foil, that is used as the top layer of the label and is the layer that is applied to another surface. Adhesive, Pressure Sensitive A substance that is sticky, which when applied to an object it allows that object to adhere to. It is called pressure sensitive because when the adhesive comes in contact with a surface and pressure is applied to the label, the adhesive will allow the facestock to stick.

43 42 Types of Adhesive :- PermanentA label with this adhesive cannot be removed without the label being destroyed or leaving residue on the object that it was applied to RemovableA removable label can be removed from the substrate without pieces remaining on the surface. Depending on its level of tack, a removable label can damage the weather, the removable label will become surface of some materials, such as wood and suede. After a period of time or exposure to permanent Liners The liner material used on a pressure sensitive label can be paper or film. Paper liners are generally glassine (translucent) paper, which is available bleached or unbleached and coated or uncoated. Film liners are available in polyester, polypropylene, polystyrene, polyethylene and polyolefin. Both the paper and film liners are available in different thickness. A thicker liner is used for sheet and fan folded labels to help them lay flat. Some high speed applicators require a stronger liner to run properly.

44 43 2. PRINTING PROCESS

45 44 LETTER PRESS PRINTING The letterpress process is referred to as a "relief“ process because the printed image is produced from a plate in which the image area is slightly raised above the non-image surface of the plate. It is a direct printing method in that the inked plate applies the image directly to the substrate. The vital parts of the rotary letterpress are: 1. The paper roll 2. The printing plate 3. The compression cylinders The printing plate is usually made of aluminum and has The pattern/shape/text to be printed –embedded in its surface. As the printing plate revolves ink is spread across it and the paper is pulled between the compression cylinders and the plate. The pattern or shape on the plate is printed onto the paper.

46 45 FLEXOGRAPHY PRINTING Flexography is a direct printing method in that the inked plate applies the image directly to the substrate. A measured amount of ink is deposited upon the surface of the printing plate (or printing cylinder) using an engraved anilox roll whose texture holds a specific amount of ink. The print surface then rotates, contacting the print material which transfers the inkink anilox Roller has cells that carry a specific amount of ink to the plate. The number of cells per linear inch can vary according to the type of The anilox print job and the quality required.

47 46 OFFSET PRINTING Offset lithography is the most widely used print process. About 40% of all print jobs are produced with offset printing.Offset lithography is the most widely used print process. About 40% of all print jobs are produced with offset printing. It is an indirect printing process which means that an image is transferred, or offset, from one surface to another. A printing plate mounted on a cylinder transfers the image to a rubber blanket mounted on another cylinder.It is an indirect printing process which means that an image is transferred, or offset, from one surface to another. A printing plate mounted on a cylinder transfers the image to a rubber blanket mounted on another cylinder. The image is then transferred from the blanket cylinder to the substrate as the substrate passes between the blanket cylinder and an impression cylinder. The image on the plate is "right reading" and when the image is transferred to the blanket it becomes "wrong reading". When the image is transferred to the printing surface it becomes right reading again.The image is then transferred from the blanket cylinder to the substrate as the substrate passes between the blanket cylinder and an impression cylinder. The image on the plate is "right reading" and when the image is transferred to the blanket it becomes "wrong reading". When the image is transferred to the printing surface it becomes right reading again.

48 47 3. Introduction to label selection

49 48 LABEL SELECTION Choosing the right label can and will make a big difference to our business, especially when dealing with mission-critical high volume outputs and real-world deadlines. Eye-catching labels that boost shelf appeal (thereby stimulating sales) are no longer a luxury but a necessity. This following selection will to help you to determine the best solution possible.Choosing the right label can and will make a big difference to our business, especially when dealing with mission-critical high volume outputs and real-world deadlines. Eye-catching labels that boost shelf appeal (thereby stimulating sales) are no longer a luxury but a necessity. This following selection will to help you to determine the best solution possible. There are basically four major categories :-There are basically four major categories :-

50 49 THE LABEL What is the desired label appearance? Clear, white, metalized, colouredClear, white, metalized, coloured Label dimensionsLabel dimensions Is a paper, filmic or overlaminated label required? Filmic labels are often used when prolonged periods or water exposure are involvedFilmic labels are often used when prolonged periods or water exposure are involved Overlaminated labels are used for superior ink protection, scuff resistance and chemical resistanceOverlaminated labels are used for superior ink protection, scuff resistance and chemical resistance What is the shape and texture of the substrate’s surface? Shape of the substrate is important to consider as well as the size and rigidity of the labelShape of the substrate is important to consider as well as the size and rigidity of the label Tight curvatures need to be coupled with flexible facestocks as well as aggressive adhesivesTight curvatures need to be coupled with flexible facestocks as well as aggressive adhesives Textured substrate impact on the bond of the label. Conformable and often higher tack adhesive need to be selected to compensate for this surface.Textured substrate impact on the bond of the label. Conformable and often higher tack adhesive need to be selected to compensate for this surface. What is the composition of the substrate? Substrate material composition is important as it has an impact on the ultimate strength of the bond that isSubstrate material composition is important as it has an impact on the ultimate strength of the bond that is formed with the label On low energy materials ( PP & PE), initial tack is the most important criteria. Adhesion improves with longer dwell time.On low energy materials ( PP & PE), initial tack is the most important criteria. Adhesion improves with longer dwell time. Is there likely to be a high level of plasticizers in the substrate?Is there likely to be a high level of plasticizers in the substrate?

51 50 What is the composition of the substrate? Substrate material composition is important as it has an impact on the ultimate strength of theSubstrate material composition is important as it has an impact on the ultimate strength of the bond that is formed with the label. On low energy materials ( PP & PE), initial tack is the most important criteria. AdhesionOn low energy materials ( PP & PE), initial tack is the most important criteria. Adhesion improves with longer dwell time. Is there likely to be a high level of plasticizers in the substrate?Is there likely to be a high level of plasticizers in the substrate?APPLICATION Is, the label application manual or automatic ? If automatic determine applicator used. This can have an impact on the nature of the backing paper used.If automatic determine applicator used. This can have an impact on the nature of the backing paper used.

52 51 Is a Permanent,Repositionable or Removable adhesive required ? Permanent- Label cannot be removed from the substarate without damage to it or the substratePermanent- Label cannot be removed from the substarate without damage to it or the substrate Repositionable - Label can be removed from the substrate without damage to it or the substrate for aRepositionable - Label can be removed from the substrate without damage to it or the substrate for a certain period. certain period. Removable- Label can be removed from the substrate without damage to it or the substrateRemovable- Label can be removed from the substrate without damage to it or the substrate What are the conditions during label application? Application temperature/humidity will determine whether a room, chill or freezer adhesive should be usedApplication temperature/humidity will determine whether a room, chill or freezer adhesive should be used It is critical to allow the label components sufficient time to build adhesion before taken into another environmentIt is critical to allow the label components sufficient time to build adhesion before taken into another environment Moisture/Water on substrate is also an important considerationMoisture/Water on substrate is also an important consideration Will it be used for high temperature Short exposure (max. 1 hour) – all adhesive can withstand up to 80 degree celsius 9 with paper face material)Short exposure (max. 1 hour) – all adhesive can withstand up to 80 degree celsius 9 with paper face material) Long exposure ( > 1 hour ) – If the label is to be exposed to heat ( >100 degree celsius) for over an hour, please consult raw material supplier for best solution.Long exposure ( > 1 hour ) – If the label is to be exposed to heat ( >100 degree celsius) for over an hour, please consult raw material supplier for best solution.

53 52 CONDITIONS Is the label product subject to further processing ? Blast freezing, baking, pasteurization, sterilization etc etc.Blast freezing, baking, pasteurization, sterilization etc etc. Under what conditions will the labeled product be finally stored ? Frozen in liquid nitrogenFrozen in liquid nitrogen OutdoorsOutdoors Are there any further printing requirement? Thermal Transfer, Direct ThermalThermal Transfer, Direct Thermal Laser, InkjetLaser, Inkjet

54 53 ADDITIONAL REQUIREMENTS Are there any other “additional” special requirements of the label? UL or CSA approval for the electronics industryUL or CSA approval for the electronics industry FDA food approvalFDA food approval ROHS requirements etc.ROHS requirements etc.Important:- Understanding the label application and performance criteria will enable you to arrive at the most cost effective label product that satisfies all requirements.Understanding the label application and performance criteria will enable you to arrive at the most cost effective label product that satisfies all requirements.

55 54 Q & A

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