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May 2011. Personnel World Objectives: Business Branding – New owner wants to reach potential customers with high skill- level positions to fill Continue.

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Presentation on theme: "May 2011. Personnel World Objectives: Business Branding – New owner wants to reach potential customers with high skill- level positions to fill Continue."— Presentation transcript:

1 May 2011

2 Personnel World Objectives: Business Branding – New owner wants to reach potential customers with high skill- level positions to fill Continue to reach jobseekers using CareerBuilder.com products: Job Postings and Resume Database Capitalize on the fact the business has been locally owned and headquartered in Lansing, MI for over 30 years

3 Now introducing Yahoo!

4 Portals 1.Yahoo! Sites 2.Microsoft Sites 3.FACEBOOK.COM Y! UV: 177,538 Sports 1.Yahoo! Sports 2.ESPN 3.FOXSports.com Y! UV: 45,822 TV 1.Yahoo! TV 2.CBS Entertainment 3.AOL Television Y! UV: 20,887 Travel 1.TravelAdNetwork 2.Yahoo! Travel 3.Tripadvisor Sites Y! UV: 10,351 Home Pages 1.Google HP 2.Facebook HP 3.Yahoo! HP Y! UV: 105,357 Finance 1.Yahoo! Finance 2.MANTA.COM 3.Dow Jones & Co. Y! UV: 38,787 Photos 1.Facebook.com Photos 2.Photobucket.com LLC 3.Flickr Y! UV: 20,228 Automotive 1.eBay Motors U.S. 2.Yahoo! Autos 3.SIM AutoDigital Y! UV: 9,694 Search 1.Google Search 2.Yahoo! Search 3.Bing Y! UV: 96,439 Movies 1.Yahoo! Movies 2.IMDb 3.Moviefone Y! UV: 27,147 Real Estate 1.Yahoo! Real Estate 2.Move Network 3.Trulia Network Y! UV: 20,160 Groups 1.Facebook Groups 2.Yahoo! Groups 3.NING.COM Y! UV: 5, Yahoo! Mail 2.Google Gmail 3.Win. Live Hotmail Y! UV: 90,187 Lifestyle 1.Glam Media 2.iVillage 3.Shine Y! UV: 27,015 IM 1.Yahoo! Messenger 2.MSN Msngr 3.AIM.COM/AIM App Y! UV: 18,035 Green 1.Shine Green 2.Planet Green Sites 3.CARE2.COM Y! UV: 3,064 News 1.Yahoo! News Network 2.CNN Network 3.MSNBC Y! UV: 85,105 Entertainment-News 1.omg! 2.TMZ 3.People Y! UV: 23,683 Local 1.YELP.COM 2.CityGrid Media 3.Yahoo! Local Network Y! UV: 17,139 Hispanic 1.UNIVISION.COM 2.Terra - Telefonica 3.Yahoo! en Espanol Y! UV: 2,180 Reference 1.Wikimedia 2.eHow 3.Yahoo! Answers Y! UV: 59,096 Shopping 1.Yahoo! Shopping 2.Nextag.com Sites 3.Shopzilla.com Sites Y! UV: 22,186 My (Custom) 1.My Yahoo! 2.iGoogle 3.My MSN Y! UV: 13,380 Source: comScore, Media Metrix, February 2011, Base: P2+ U.S. data, Note: Homepages is not a traditional category in comScore’s service. Monthly figures unless otherwise indicated, Note: Rankings are based on unified data (hybrid) Yahoo! Monthly Unique Visitors (000) Noted in Yellow Yahoo! is a leader: ranked in top 3 in 23 key categories

5 Yahoo! Is a Life Engine: Search + Content Search Marketing plus Display Advertising

6 Job Branding Stats: 20%+ lift in EOI Ability to tell your story EOI focused on your brand Without Branding Vs Branding

7 file:///C:/Documents%20and%20Settings/twahl/Desktop/LJ-SPAD110516_ htmlDocuments%20and%20Settings/twahl/Desktop/LJ-SPAD110516_ html file:///C:/Documents%20and%20Settings/twahl/Desktop/LJSPAD110517_ htmlDocuments%20and%20Settings/twahl/Desktop/LJSPAD110517_ html

8 Option A: 250 Classified print liner ads (8 line minimum) (24) 30-day CareerBuilder.com job postings (2 per month) Investment: $1,207 per month Option B: 250 Classified print liner ads (12) 30-day CareerBuilder.com job postings (1 per month) 600,000 digital impressions – lsj.com (50,000 / month) 1,200,000 digital impression – yahoo.com (100,000 / month) Investment: $1,332 per month Option C: 250 Classified print liner ads (12) 30-day CareerBuilder.com job postings (1 per month) Resume Database (1,500 resume saves / month) 600,000 digital impressions – lsj.com (50,000 / month) Investment: $1,452 per month Option D: 250 Classified print liner ads (12) 30-day CareerBuilder.com job postings (1 per month) Resume Database (1,500 resume saves / month) 600,000 digital impressions – lsj.com (50,000 / month) 1,200,000 digital impression – yahoo.com (100,000 / month) Investment: $1,832 per month

9 CareerBuilder.com Training Available Learn Job Posting Optimization, Resume Data Base, Candidate Controls, Screeners, Folders, & Letters, and more! 1.1 – on – 1 Phone / Website Training with your Account Manager in Atlanta. 2.CB.com Webinars: Beginner and Advanced training offered weekly on CB.com. 3.On Demand: Tutorials available when YOU are available. 4.Me! I am available for in-person training when questions come up. Tiffany Wahl Recruitment Advertising Account Executive 517/ or


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