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Job Search Boot Camp Practical Advice for Your Job Search.

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1 Job Search Boot Camp Practical Advice for Your Job Search

2 Our Agenda 1) Resume Fundamentals 2) LinkedIn – Profile Development 3) Targeting and Due Diligence 4) Employer-Facing Events 5) Business Etiquette & Behavior

3 BCC WEBSITE business.ucdenver.edu/BCC

4 BCC Website

5 BCC Tools

6 BCC Resources

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10 Resume Fundamentals

11  Resume Purpose  to develop and organize your ‘career story’  to elicit enough interest to get an interview  Resume Styles  Chronological – Preferred format Work history contains activities and experience - most recent job first  Functional – Non-preferred format Separates activities and experience from work history – can frustrate the reader and create doubt

12 Resume Fundamentals  Resume Formatting – Go light on the formatting  Keep your resume simple and easy to read  Fonts should be no smaller than 10, no bigger than 12  Choose an easy to read font – Arial, Tahoma, Verdana – San Serif Fonts  Stay away from underlining and italics  No first or third-person  Bullets over paragraphs Substance over style!

13 The Ribbon

14 Don’t Do It!

15 Quick Tips  Length  One or two pages is fine  Spell Check Errors will move you to the ‘no’ folder  Be Consistent  Abbreviations  Periods  Style  Personal Information  NEVER politics or religion

16 More Quick Tips  Office, PowerPoint, Excel (Microsoft Office Suite)  Standard requirements for business professionals  Delineate advanced Excel skills and Microsoft Project and Access  Social Media Skills are Great  Highlight professional or academic usage, not personal usage  Your References  Don’t waste space on ‘Resumes Available Upon Request’ – of course they are  Separate document from your resume – unless specifically asked to include  Don’t give reference information to people who have not requested it

17 Key Components  Examples:  “To pursue….” a Financial Analyst position in a corporate or management consulting environment an Underwriting position in an Risk Management and Insurance corporation a Brand Management position in a Consumer Product Goods corporation an Audit position in a Public Accounting firm a PR position in a corporate or agency environment in Chicago Should be incorporated ONLY if your experience does not directly support the position that you’re looking for… Objective

18 Key Components  Summary of Qualifications  Should always be included because it helps the reader quickly comprehend your background and experience Objective Summary of Qualifications Provides information that supports your Objective

19 Example - Grad S UMMARY OF Q UALIFICATIONS Recent Master of Science, Finance graduate; relevant coursework includes Financial Decisions and Policies, Data Analysis, Financial Modeling, and Accounting Information Analysis Finance experience in a corporate environment; excellent financial modeling experience and advanced Excel skills that include Pivot Tables; Goal Seek and Solver; LOOKUP; and IF Function Successful team and project management skills; led teams ranging from three to over ten members Software and Social Media experience with Microsoft Office Suite, MS Project, MS Access, STATA, Twitter, Facebook and LinkedIn S UMMARY OF Q UALIFICATIONS Recent Master of Science, Finance graduate; relevant coursework includes Financial Decisions and Policies, Data Analysis, Financial Modeling, and Accounting Information Analysis Finance experience in a corporate environment; excellent financial modeling experience and advanced Excel skills that include Pivot Tables; Goal Seek and Solver; LOOKUP; and IF Function Successful team and project management skills; led teams ranging from three to over ten members Software and Social Media experience with Microsoft Office Suite, MS Project, MS Access, STATA, Twitter, Facebook and LinkedIn

20 Example - Undergrad S UMMARY OF Q UALIFICATIONS Undergraduate Business School student with an emphasis in Marketing, Sales, and International Business; relevant coursework includes Marketing, Sales Team Management, Global Media, Finance, and Operations Management Three years of customer-facing experience in high- activity environments; successful in dealing with diverse customers providing strong customer satisfaction. Experience with inventory, stocking, and cash management Computer skills include Microsoft Office Suite and retail point-of-sale software; Excel database experience; Social Media experience includes Facebook, Twitter, and Instagram S UMMARY OF Q UALIFICATIONS Undergraduate Business School student with an emphasis in Marketing, Sales, and International Business; relevant coursework includes Marketing, Sales Team Management, Global Media, Finance, and Operations Management Three years of customer-facing experience in high- activity environments; successful in dealing with diverse customers providing strong customer satisfaction. Experience with inventory, stocking, and cash management Computer skills include Microsoft Office Suite and retail point-of-sale software; Excel database experience; Social Media experience includes Facebook, Twitter, and Instagram

21 Key Components  Education  If your degree is recent, put “Education” after the ‘Objective’ and ‘Summary of Qualifications’  Reverse chronological order  College name; Location; Date of Graduation; GPA (if it’s good)

22 Examples E DUCATION University of Colorado Denver, Business School, Denver, CO MBA; Finance emphasis; Expected graduation 2015; 3.7 GPA University of California, Los Angeles, CA, 2009 Bachelor of Science, Computer Science; Finance Minor 3.6 GPA E DUCATION University of Colorado Denver, Business School, Denver, CO MBA; Finance emphasis; Expected graduation 2015; 3.7 GPA University of California, Los Angeles, CA, 2009 Bachelor of Science, Computer Science; Finance Minor 3.6 GPA E DUCATION University of Colorado Denver, Business School, Denver, CO, 2014 Master of Science; Finance; 3.7 GPA University of California, Los Angeles, CA, 2009 Bachelor of Science, Finance; Marketing Minor 3.6 GPA E DUCATION University of Colorado Denver, Business School, Denver, CO, 2014 Master of Science; Finance; 3.7 GPA University of California, Los Angeles, CA, 2009 Bachelor of Science, Finance; Marketing Minor 3.6 GPA

23 Key Components  Professional Experience – Should be presented in reverse chronological order  Should include – Employer name, location, dates, title Title is generally on the second line  Experience is presented below the title Interesting SuccinctMeasurable

24 Examples Company Name, Denver, CO, November 2013 – April 2014 Financial Analyst Intern Conducted financial modeling, business plan analysis, and performed due diligence on investments with firm valuations between $5M and $30M Wrote internal and external reports and attended client meetings Analyzed market and industry trends, capital formation, and exit strategies for healthcare companies Company Name, Denver, CO, November 2013 – April 2014 Financial Analyst Intern Conducted financial modeling, business plan analysis, and performed due diligence on investments with firm valuations between $5M and $30M Wrote internal and external reports and attended client meetings Analyzed market and industry trends, capital formation, and exit strategies for healthcare companies Company Name, Denver, CO, July 2012 – Present Sales Associate Worked in a $10K revenue per-day retail store and provided services for up to 100 customers each day Responsible for closing duties, that included stocking, inventory, and receipt reconciliation Company Name, Denver, CO, July 2012 – Present Sales Associate Worked in a $10K revenue per-day retail store and provided services for up to 100 customers each day Responsible for closing duties, that included stocking, inventory, and receipt reconciliation

25 Additional Sections  Technical Skills  May be included in the Summary of Qualifications or shown as a separate section  Delineate between ‘proficiency’ and ‘knowledge of’ if appropriate  Certifications  Should be relevant and recent – show the year

26 Example T ECHNICAL S KILLS AND C ERTIFICATIONS Software skills include Microsoft Office Suite, MS Access, and MS Project; Salesforce.com and STATA Proficient at Java, C++, C, Visual Basic 6, HTML, SQL; knowledge of Oracle, Sybase, SQL Server, SSMS, MySQL, Toad, and Crystal Reports; knowledge of Visual Source Safe, Subversion, and Soffront TrackWeb PMP Certification, 2014; MCSA, 2013; CISSP, 2013 T ECHNICAL S KILLS AND C ERTIFICATIONS Software skills include Microsoft Office Suite, MS Access, and MS Project; Salesforce.com and STATA Proficient at Java, C++, C, Visual Basic 6, HTML, SQL; knowledge of Oracle, Sybase, SQL Server, SSMS, MySQL, Toad, and Crystal Reports; knowledge of Visual Source Safe, Subversion, and Soffront TrackWeb PMP Certification, 2014; MCSA, 2013; CISSP, 2013

27 Key Sections  Community Service & Activities  Only include relatively recent activities  Professional Associations  Club activities Avoid showing activities that show obvious political and/or religious affiliation

28 Example C OMMUNITY S ERVICE AND L EADERSHIP A CTIVITIES Habitat for Humanity, Denver, CO, Volunteer, 2010 – Present Finance Club, Denver, CO, Treasurer, 2013 – 2014 Goodwill, Denver, CO, Volunteer, 2011 – 2012 C OMMUNITY S ERVICE AND L EADERSHIP A CTIVITIES Habitat for Humanity, Denver, CO, Volunteer, 2010 – Present Finance Club, Denver, CO, Treasurer, 2013 – 2014 Goodwill, Denver, CO, Volunteer, 2011 – 2012

29 Resume Format - Grad

30 Sample Resume - Undergrad

31 Consider Your Reader  Applicant Tracking System  Ranks you by ‘key words’  Can’t translate unusual or complex formatting Often doesn’t take information from the ‘header’  Recruiter  Reviews hundreds of resumes per day  Appreciates well-formatted and easy-to-read information  Needs to ‘get’ why they should consider you in five or six seconds  Hiring Manager  Also appreciates well-formatted, easy-to read, and compelling information to determine if they’ll bring you in for an interview

32 Applicant Tracking Systems Candidate Submittal Summary HR Generalist / Benefits Manager (Job ID #873565) ScoreLast NameFirst Name Date Applied Application Status Source 943SmithJane SubmittedWebsite 912MartinMary SubmittedIndeed 854WhitingJill SubmittedLinkedIn 842WagnerCari SubmittedWebsite 720WymanJames SubmittedWebsite 718AdamsColleen SubmittedWebsite 717BruceDarren ScreenedWebsite 700CarringtonJohn ScreenedLinkedIn 688SinclairMarc ScreenedLinkedIn 670JamesBruce edIndeed 654LiThomas PendingWebsite 652PersonScott PendingWebsite 614DeSantisDavid PendingLinkedIn 604GoodrichTrudy PendingWebsite 600KennedyTim PendingIndeed 598CarpenterJana PendingReferral 594GravesMarci Pending Website

33 Resume Sample Non Standard Fonts – This font wasn’t exactly ‘standard Here are some really good examples of what resumes shouldn’t look like

34 Resume Sample Summary – Is it…Measureable? Interesting? Relevant? _________________________________________ Team player, self-disciplined, efficient, friendly, and dependable. Exceptionally organized and resourceful, with a wide range of skills. Reliable and adaptable, takes initiative. Honest, reliable, productive, hard-working team player. Autonomous, self- motivating with a strong desire to move up. Strong presentation skills demonstrating responsibility and professionalism. Excellent communication skills (written and verbal). Proficiency in the use of PC including MS Word, Excel, and the Internet. Self-disciplined and highly motivated. ___________________________________________________

35 Resume Sample Formatting Run Amuck – I don’t think the candidate planned for it to look this way…

36 Resume Sample Tiny Fonts – Using a 7 point font may get more on the page, but reading this is a nightmare Responsible for the development of wireless networks, budget, plan, schedule and tower locations. Developed an innovative process and systems which identified based on customer proximity and customer profiling where best to build to in order to reduce costs as well as target marketing analysis for sales including upgrades and customers previously not identified. Results: managed budgets and contracts in excess of $500 million to on-time or earlier performance, consistently under-ran budget. Regularly received executive recognition awards Results: in target markets achieved > 50% market penetration in four states; Results: awarded Chairman’s Inner Circle award and Executive Club award (x3). Responsible for the development of wireless networks, budget, plan, schedule and tower locations. Developed an innovative process and systems which identified based on customer proximity and customer profiling where best to build to in order to reduce costs as well as target marketing analysis for sales including upgrades and customers previously not identified. Results: managed budgets and contracts in excess of $500 million to on-time or earlier performance, consistently under-ran budget. Regularly received executive recognition awards Results: in target markets achieved > 50% market penetration in four states; Results: awarded Chairman’s Inner Circle award and Executive Club award (x3).

37 Resume Sample Bad Math – Not going to give your future employer much confidence in your skill set IBM 2009 – Present Sr. Client Sales Executive Sold the entire technical basket of solutions ranging from Servers, Desktops, Storage and Software, i.e. Business Intelligence, CRM, Database etc. The role was to maintain Partner Relationships to help execute and close business in the assigned territory. Territory-Texas based role SMB Finance- California YearQuota Performance Percentage of Quota 2012$ 4.8M $ 5.2M 192% 2011$ 4.2M $ 5.9M 212% 2010$ 3.75M $ 4.2M 165% IBM 2009 – Present Sr. Client Sales Executive Sold the entire technical basket of solutions ranging from Servers, Desktops, Storage and Software, i.e. Business Intelligence, CRM, Database etc. The role was to maintain Partner Relationships to help execute and close business in the assigned territory. Territory-Texas based role SMB Finance- California YearQuota Performance Percentage of Quota 2012$ 4.8M $ 5.2M 192% 2011$ 4.2M $ 5.9M 212% 2010$ 3.75M $ 4.2M 165%

38 LinkedIn Profile Development

39 Why LinkedIn? 313M members in 200 countries; 33% in the US (2 new members per second) 100M in US; next closest countries are Brazil at 18M+; UK at 16M+ Over 88 of Fortune 100 companies pay $$$$ to use LinkedIn’s recruiting tools Thousands of third-party recruiters use LinkedIn to find candidates LinkedIn Fast Facts

40 Your Personal Brand  More people will look at your LinkedIn profile than will ever look at your resume  You want to be viewed as an  Engaged and savvy business person  Interesting and active human being Build a Great Profile

41 Privacy Settings  Before you build or enhance your profile, adjust your privacy settings – particularly your ‘activity broadcasts’  If you don’t change these settings it screams ‘I’m looking for a job’  That could be bad for you if you are currently employed want your profile to be polished before your current connections see your changes

42 Privacy Settings  Go to your name or small photo in the top right corner and select ‘Privacy & Settings’  Under ‘Privacy Controls’  Uncheck your ‘activity broadcasts’ You can change this back when you’re done  Change ‘Select who can see your activity feed’ to ‘Only you’ You can change this back when you’re done Here’s How

43 Privacy Settings  Consider ‘What others see when you’ve viewed their profile’ or ‘You will be totally anonymous’  If the setting remains ‘open’, whenever you look at someone’s profile, they can see that you did  You may, or may not want people aware that you’re ‘checking them out’  What you can see when people look at your profile, depends on your settings and on your LinkedIn plan Here’s How

44 Your Photo  Make it professional, but not stiff  Headshots are the best  Look like you’d look for a job interview Just you – looking professional and great  Please – no:  Family members  Politicians  Pets  Sports gear  

45 Your Summary  More informal than a resume Summary or a professional bio  A rough rule-of thumb is that it should be between 75 to 200 words long

46 Your Summary  You describe ‘who you are’ and ‘what you want’  You should have some personal information – Activities Causes Stay away from controversial areas

47 Your Summary - Grad

48 Your Summary - Undergrad

49 Your Experience The profile should be the ‘best’ of your resume Upload your resume into LinkedIn Cut and paste it into the fields from your resume Type it into the fields If you use this method, make sure it uploads correctly - it’s not always 100% correct Risky, as LinkedIn doesn’t have ‘Spell-Check’ This method allows you to have some basic formatting (bullets) and it gives you ‘Spell-Check’ security

50 Experience Section Example

51 Contact Information  Make sure your address is on your profile  You can add it in several different places  At the bottom of your Summary  In ‘Advice for Contacting’  Under ‘Contact Information’ – if it gives you that option

52 Details – Your URL  Here are the current directions from LinkedIn:  Move your cursor over Profile at the top of your homepage and select Edit Profile  Click Edit next to the URL under your profile photo  In the Your public profile URL box in the bottom right, click ‘Customize your public profile URL’  Type the last part of your new custom URL in the text box  Click Set Custom URL You can customize your LinkedIn URL

53 Details – Your URL Here’s Mine Standard: Customized:

54 Details – Primary  Your Primary  This appears under your photo on the left size of your ‘Privacy and Settings’ page  Select Change/Add Make sure you add ALL of your addresses —This will prevent creating duplicate profiles Choose the one you check most as your ‘primary’

55 LinkedIn Groups  Groups - Important  You can add up to 50 Groups – there are over 1.8M covering every profession, community, and interest imaginable  Adding groups expands your network AND they show up on your LinkedIn Profile  Adding groups allows you to extend your reach

56 Targeting and Due Diligence

57 Do Your Due Diligence What You Need to Know Where do YOU Want to Work What’s great about a company? What do others say? Is there a position that’s a ‘fit’? How good of a ‘fit’ are you? Interview Answers What do you know about us? What interests you about the position? Tell me about yourself. Why should we hire you? Career Fair Answers What do you know about us? What kind of position are you interested in? Tell me about yourself.

58 Targeting Criteria  Company  Industry  Healthcare, Sports & Entertainment, Consulting  High Tech, Telecommunications, Information Technology, Alternative Energy, Oil & Gas  Financial Services, Insurance, Real Estate  Role  Financial Analyst, Accountant, Underwriter  Brand Manager, Product Manager, Public Relations  Data Analyst, Project Manager, Data Architect  Location  Denver  Other Cities  Other Countries

59 3+3 Worksheet Use the 3+3 worksheet to help you keep track of the companies you are targeting

60 3+3 Worksheet The answers to the questions

61 When to Target Companies … and Do Research  When you’re figuring out where YOU want to work  Before Career and Job Fairs  Look at employers who are attending  Develop a ‘must see’ list  Develop a ‘would like to see’ list  Before Employer Information Sessions  Look at the employer  Are you interested? Do you want to know more?  Before Events  Look at the company and speaker’s profiles  Before Interviews

62 Research Your Target Employers   Reviews  Interviews  Salaries   Reviews   Competitive Information  Industry reviews, blogs, etc.

63 Research Options  Their Website  About Us  Recent Press Releases  Investor Information  Products and Services   Company Pages  Interviewer’s Profile Information

64 Review the Position Description  Be realistic about the requirements for the role  Identify the 4 or 5 most important requirements  Do you have them? Are you close?  Don’t be over-enthusiastic about the requirements that ‘everyone’ has

65 F INANCIAL A NALYST P OSITION O VERVIEW This position will support the customer management services segment our company which is our core business. D UTIES AND R ESPONSIBILITIES Financial analysis, financial modeling and ad hoc requests Work with the operational leaders of the CMS business to drive efficiency and forecasting accuracy Report on financial and operational performance, pulling data from multiple source systems; verify the numbers provided for accuracy and completeness Update existing financial models with current consolidated forecasts; deliver management reports on a monthly and quarterly basis Apply a working knowledge of accounting standards that impact financials R EQUIREMENTS Two to three years of experience in a financial analysis role working with financial models One to three years of experience with corporate budgets and in-depth forecasting and planning; working knowledge of accounting Three to five years of experience with advanced Excel; Hyperion and Access experience preferred Must be able to quickly develop a working knowledge of key revenue and cost drivers Bachelor of Science or graduate degree in Finance or Accounting Must possess a strong business ethic and thrive in a dynamic and changing environment Strong attention to details and a solid analytic skill base Ability to confidently communicate and interact with all levels of management; must be able to work independently Must be able to aggressively manage deadlines and goals F INANCIAL A NALYST P OSITION O VERVIEW This position will support the customer management services segment our company which is our core business. D UTIES AND R ESPONSIBILITIES Financial analysis, financial modeling and ad hoc requests Work with the operational leaders of the CMS business to drive efficiency and forecasting accuracy Report on financial and operational performance, pulling data from multiple source systems; verify the numbers provided for accuracy and completeness Update existing financial models with current consolidated forecasts; deliver management reports on a monthly and quarterly basis Apply a working knowledge of accounting standards that impact financials R EQUIREMENTS Two to three years of experience in a financial analysis role working with financial models One to three years of experience with corporate budgets and in-depth forecasting and planning; working knowledge of accounting Three to five years of experience with advanced Excel; Hyperion and Access experience preferred Must be able to quickly develop a working knowledge of key revenue and cost drivers Bachelor of Science or graduate degree in Finance or Accounting Must possess a strong business ethic and thrive in a dynamic and changing environment Strong attention to details and a solid analytic skill base Ability to confidently communicate and interact with all levels of management; must be able to work independently Must be able to aggressively manage deadlines and goals

66 Marketing Coordinator, Distributor Sales We were founded in 1971 and became a MillerCoors LLC in 2008 as part of the joint venture between Miller Brewing Company and Coors Brewing Company, and we remain the only company owned distributor for MillerCoors. Major brand acquisitions occurred in January of 2010 making Coors Distributing Company one of the top 25 largest beer distributors in the country with over 30 suppliers, roughly 13 million cases per year, and over 350 employees. M AJOR F UNCTIONS Work in tandem with the Marketing Team to develop/extend key marketing and communication programs, tools and POS. Develop sales tools and marketing collateral materials to support key marketing and sales initiatives. Help with the coordination and set up of product launches and key marketing meetings. Help manage a Program Post Review process which may include: identifying which programs require a post review, managing a post review calendar, outlining required information and sharing with stakeholders Provide marketing support related to ongoing company initiatives as needed (newsletter, website, etc.). Assist with activation of media plans and added value programming as needed. Assist with planning/coordination of Special Events, Sponsorships, and Donations as needed. K NOWLEDGE AND E XPERIENCE R EQUIREMENTS 1-3 Years Marketing or Administrative Support or Related Experience Strong interpersonal and communication (written and verbal) skills High level of personal accountability/results orientation Ability to multi-task Intermediate Microsoft experience (PowerPoint, Word, Outlook, Excel) BS / BA from a four-year college or university preferred. Previous experience in at least one of the following areas is strongly preferred: Experience in the beer business Basic graphics design knowledge/experience Experience with event coordination/activation Marketing Coordinator, Distributor Sales We were founded in 1971 and became a MillerCoors LLC in 2008 as part of the joint venture between Miller Brewing Company and Coors Brewing Company, and we remain the only company owned distributor for MillerCoors. Major brand acquisitions occurred in January of 2010 making Coors Distributing Company one of the top 25 largest beer distributors in the country with over 30 suppliers, roughly 13 million cases per year, and over 350 employees. M AJOR F UNCTIONS Work in tandem with the Marketing Team to develop/extend key marketing and communication programs, tools and POS. Develop sales tools and marketing collateral materials to support key marketing and sales initiatives. Help with the coordination and set up of product launches and key marketing meetings. Help manage a Program Post Review process which may include: identifying which programs require a post review, managing a post review calendar, outlining required information and sharing with stakeholders Provide marketing support related to ongoing company initiatives as needed (newsletter, website, etc.). Assist with activation of media plans and added value programming as needed. Assist with planning/coordination of Special Events, Sponsorships, and Donations as needed. K NOWLEDGE AND E XPERIENCE R EQUIREMENTS 1-3 Years Marketing or Administrative Support or Related Experience Strong interpersonal and communication (written and verbal) skills High level of personal accountability/results orientation Ability to multi-task Intermediate Microsoft experience (PowerPoint, Word, Outlook, Excel) BS / BA from a four-year college or university preferred. Previous experience in at least one of the following areas is strongly preferred: Experience in the beer business Basic graphics design knowledge/experience Experience with event coordination/activation

67 About Us

68 3+3 Work Sheet

69 The Benefits You’ll understand the position and the company that you are targeting You’ll be able to write a great cover letter You can differentiate yourself from your competition You’ll be able to interview more effectively

70 The Benefits You’ll understand the position you’re interviewing for You’ll be able to articulate why you’re interested in this specific role You can frame your answers to include your relevant knowledge and experience You can ask meaningful questions about the role You can differentiate yourself from your competition

71 Cover Letters | s  Because you’re required to write one  They might actually read it  Evaluation of writing skills and organization  Because you want to write one  To increase your chance of being considered  To accompany your Resume  Is your Cover Letter always read? If not, why not?  Recruiters and Hiring Managers are BUSY  Cover Letters are often ‘boiler plate’ and give no useful information

72 Cover Letters | s Key Ingredients  What position or type of position you’re interested in  Why you want to work at the company – company focused  Why you’re a great fit for the position – you focused Avoid:

73 Cover Letter | CDC

74 Thank You Notes | s  Timeliness is critical  within 12 – 24 hours after the interview  Personal Note (no ) – write it and mail it right after the interview  Personal Note (already ed) – write it and mail it within 24 – 48 hours after the interview  Make it perfect  Spelling, grammar, handwriting  Make it specific to the interview

75 Sample Thank You First Name or Ms. | Mr. Last Name, (which ever is appropriate) Thank you for taking the time to interview me for the Marketing Coordinator position. I appreciate your time and the additional information that you provided me. It was exciting to hear about your marketing plans for I am very interested in the position and think that I would be a great addition to your team. I hope I’m able to help you make those 2015 plans a huge success. I look forward to providing you with any information you might need to make your decision. Best regards, Name address, Cell phone #

76 Employer-Facing Events Job & Career Fairs Information Sessions Meet & Greet Guest Speakers Networking Events Interviews!

77 Why You Go… Career Fairs, Information and Meet & Greet Sessions  To make a human connection with a company  To make a good impression  To set yourself up for ‘next steps’  A potential interview  To learn more about a company’s hiring process and hiring needs  Making great connections is the prize It’s highly unlikely that you will get a job ‘at a Career Fair’

78 Listen and Respond Career Fairs, Information and Meet & Greet Sessions  Listen to what is being said to the people who are before you in line  Get a preview of what questions you might be asked  Listen to the answers and improve yours  Don’t say the exact thing that the person ahead of you said

79 Listen and Respond Career or Job Fair  If they ask you what kind of positions you’re interested in – have an answer  Financial Analyst, Underwriter, Social Media Manager, Marketing Coordinator, Accountant, etc.  Make sure your response fits what their company does  If you’re not sure, say you’d like a position in ‘finance’ or ‘marketing’  Ask them what kind of finance (or marketing, etc.) positions they recruit for; don’t say ‘I don’t know’

80 Be Considerate  If there is a line of people behind you when talking to an employer, be brief  Ask for their card and if you can invite them to connect on LinkedIn – make sure your invitation is customized and mentions the where you met them  Thank employers for attending Understand Your Time Constraints

81 Be Sharp & Considerate  Be enthusiastic and confident  Arrive on time  Be patient – you may have to wait – be gracious  Be nice to EVERYONE – your behavior is being observed

82 Be Organized and Engaged  When you bring a resume  Bring crisp copies  Bring them in a folder so they stay ‘crisp’  Take notes – but not copious ones  Bring something to take notes on  Eye contact is key

83 Look Sharp  Dress up as if you were going to an interview  Clean and pressed clothes; clean and styled hair  No backpacks, excessive jewelry, or cologne  Cover tattoos and piercings as much as possible  You only get one chance to make a great first impression

84 Look Sharp For Men: For Women:  Business dress or suit – nothing low-cut  Heels shouldn’t be over 3”; no sandals  Skirts no higher than just above the knee  A professional looking bag  Suit or professional slacks and a business shirt  Polished shoes – no athletic shoes  No backpacks

85 Look Sharp For Everyone  Clean and professional looking hair  Well manicured nails  Wrinkle-free clothing  Minimal jewelry, piercings, etc.  Odor free – that includes perfume and cologne

86 Know Your Intro  Use your LinkedIn profile summary as a guide to craft a 15 – 30 second summary of you Tell me about yourself… Sum up your relevant academic and/or professional experience You can include some leadership and community info

87 Your Introduction Long or Short “My name is XXXXX and I’m a Master of Science, Finance grad student. I have two years of financial analysis and project management experience.” “My name is XXXXX and I’m a Master of Science, Finance grad student. I have two years of finance and project management experience and I worked on projects of up to $3M and also led small teams. I’m strong at financial modeling and advanced Excel. I volunteer with Goodwill and Habitat for Humanity.”

88 Your Introduction Mentioning Them “My name is XXXXX and I’m a Master of Science, Finance grad student. I’m interested in the investment management industry. XXXXX is one of my target companies.” “My name is XXXXX and I’m a Master of Science, Finance grad student. I’m very interested in XXXXX because of your XX years of experience in the investment management industry. I think it’s great that you were rated as one of the best places to work in 2014”

89 Know Your Own Background  Be able to give concise and interesting overviews that hit the key points of each role  What was your role?  What was your biggest accomplishment?  What was something that didn’t go well – what did you learn; how did you fix it?  What was your key learning while you were there? Why did you leave?  Do not drift InterestingSuccinctMeasurable

90 Your Personal Brand

91 Brand Components  Resume  LinkedIn Profile  Preparation  Professional Appearance  Professional Etiquette & Behavior

92 Personal Etiquette  Use ‘Reply All’ only when absolutely necessary  s should be  brief and succinct  reviewed carefully before sending for spelling, punctuation, grammar, and capitalization  something you wouldn’t mind your boss, professor, or mom reading forwarding an is very, very easy  Use ‘bcc’ when sending to a list of individuals – do not make everyone’s address public  Never use ‘all caps’ or very large fonts  Make sure your address is appropriate  (not good)

93 Professional Etiquette  Use ‘Reply All’ only when absolutely necessary  s should be  brief and succinct  reviewed carefully before sending for spelling, punctuation, grammar, and capitalization  something you wouldn’t mind your boss, clients, or co-workers reading forwarding an is very, very easy  devoid of anger, frustration, or ‘snarkiness’  Never use ‘all caps’ or very large fonts  Create a professional signature line

94 Business Communications  Determine the appropriate communication channel – phone, , text, in-person  Learn co-worker and client’s preferred communication style. When in doubt, ask  Don’t hide behind impersonal communication methods  Determine appropriate in-person behavior  Assistants, Knocking, Popping In, Appointments  Different behaviors for different levels and individuals  Timing – don’t stay too long

95 Be a Team Player  Understand your role on the team  Understand the overarching team goal  Make sure your contributions meet and exceed expectations  Get clarity on projects early on and check-in to make sure that priorities haven’t shifted  Do what you say

96 Phone Etiquette  Create a professional sounding greeting for your voice mail – business and personal  Answer your phone in a clear and professional way – every time  If it’s important…  craft your voice mail for an employer or networking contact BEFORE you leave it  there’s a way for you to re-record your message – if you need to – do it  Voice Mail messages should be  brief and succinct  include your contact information – speaking slowly and clearly

97 Social Media Etiquette  Be very careful with the pictures you post  Both of yourself and others  Don’t tag others in unflattering photos  Be careful with the comments you post or tweet  Avoid the mixture of alcohol and posting  Never write anything derogatory about your company – no matter what….  Digital footprints have a long shelf-life  If you’re going to blog  Make sure your grammar, spelling, and punctuation are flawless  Facebook Friends  Do you really want to be ‘friends’ with co- workers, bosses, or clients?  Refrain from controversial subjects

98 Restaurant & Meeting Etiquette  Turn off your cell phone or put it on vibrate  Do not put it on the table  Do no take calls or text while at the table  Keys, sunglasses, purses, and elbows do not belong on the table  Introduce yourself to people at the table or meeting that you don’t know  If you make a dinner reservation at a restaurant, either keep it, or cancel it – as early as possible  If you RSVP to ANY invitation, either keep it, or cancel it

99 Gratitude  Thank people for any courtesy that they have provided you  Maître d’, waiters, servers, receptionists, assistants, speakers, professors, potential employers  and handwritten notes are both acceptable – they must be timely  How you treat people is observed and is a component of being hired – and being liked

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