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Innovation. THE HYBRID JACKET Evolve. Adapt. Reign. Qualities that a high-flier and the Park Avenue Hybrid Jacket both possess. Armed with a detachable.

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Presentation on theme: "Innovation. THE HYBRID JACKET Evolve. Adapt. Reign. Qualities that a high-flier and the Park Avenue Hybrid Jacket both possess. Armed with a detachable."— Presentation transcript:

1 Innovation

2 THE HYBRID JACKET Evolve. Adapt. Reign. Qualities that a high-flier and the Park Avenue Hybrid Jacket both possess. Armed with a detachable hood, convertible collar and multipurpose pockets it is perfect for both the explorer and Wall Street dweller. Prowl the corridors of the corporate jungle. Cruise with the pack in the neon-lit night. And when the heat is on, your wrinkle-resistant weapon-of-mass-distraction will neatly self-pack into its own bag.

3 ORIGIN STAGE - IDEA Mark Zuckerberg’s Controversial Wall Street Meeting, Wearing his favorite hooded Pullover. Then, originated the idea of a combining a classic Blazer and an outerwear and Relate it to a person who is A frequent traveler, updated And technosavy - to cater to His needs. 3Cs- Comfort, Care & Cost

4 CONCEPT BRAINSTORMING

5 CONCEPT BRAINSTORMING

6 CONCEPT BRAINSTORMING

7 STAGE 2D IDEA – SKETCH - PROTO

8 STAGE 2D IDEA – SKETCH - PROTO

9 STAGE 3D FINAL SAMPLE & CAMPAIGN

10 TO THE MARKET THE PRODUCT

11 TO THE MARKET WINDOW CONCEPT

12 TO THE MARKET STORE & INSTORE Launch : Nov end 2013 Primary Orders : 800 Pcs MRP: 8999/- A unique first of a kind in the World, true to Park Avenue ; an apt Successor to the successful Innovation Of Zero Gravity Suits & Jackets.

13 DESIGN IDEOLOGY at PARK AVENUE A man should look as if he has bought his clothes With intelligence, put them on with care and Completely forgotten all about them.


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