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An Introduction to All About Vision ®. Home Page.

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Presentation on theme: "An Introduction to All About Vision ®. Home Page."— Presentation transcript:

1 An Introduction to All About Vision ®

2 Home Page

3 Mission Mission To provide consumers with comprehensive, trustworthy information on eye health and vision correction options; enabling delivery of contextual marketing messages to a highly targeted audience.

4 Launched in January 2000 Site does not sell products Includes more than 450 pages of custom-developed, proprietary content Content is produced with the input of an Advisory Board of eye care professionals… Quick Facts

5 Advisory Board Joseph T. Barr, OD, MS Brian Boxer Wachler, MD Michael DePaolis, OD, FAAO Burt Dubow, OD, FAAO Valerie Kattouf, OD Mark Mattison-Shupnick, ABOM Charles Slonim, MD, FACS Vance Thompson, MD

6 Most Popular Content Areas LASIK & Vision Surgery Contact Lenses Eye Problems & Diseases Eyeglass Frames & Lenses Find an Eye Doctor

7 Growth of Unique Visitors (in millions)

8 Traffic is Generated by: Search engines Eye care practitioner recommendations and links Media mentions and links Thousands of links from professional associations, special interest organizations, community sites, governments and corporations Direct marketing programs

9 All About Vision enjoys prominent rankings on Google, Yahoo, MSN and other search engines for hundreds of vision-related search terms. Examples of Google rankings: Search Engine Ranking LASIK #3 Laser eye surgery #4 Contact lenses #1 Eyeglasses #4 Dry eyes #1 Macular degeneration #2 Glaucoma #7 Eye doctors #1 As of January 10, 2008

10 The Importance of Search Engines The Importance of Search Engines 80% of adult online Americans have searched the Internet for health information 81% of health searchers start at a search engine, not a medical site Source: Pew Internet & American Life Project: July 2002, July 2003, May 2005

11 Cited by Prominent Consumer Media

12 Opportunities for Advertisers Display ads (250x250) Advertorials On-demand pop-ups Surveys, polls and quizzes Mini-sites and sponsored sections Sponsored content & special features Coupons and special offers E-mail newsletter sponsorships

13 Example of 250 x 250 Display Ad

14 Example of Advertorial

15 Example of Links to Advertorials

16 Advertorial Actions: Link, Registration

17 Included in Every Ad Program Promotion of your doctor or retail locator Lead generation mechanisms Custom coupons, certificates, etc. Special offer promotion Monthly performance summary Real-time performance statistics

18 Advertised Products & Services Acuvue Acuvue Bifocal AcrySof AcrySof IQ AcrySof Toric BlurRelief Eye Drops CareCredit ClearSight 1 Day CustomVue LASIK Focus Dailies FreshLook Contact Lenses Intralase Lobob Optimum, Sof/Pro 0 2 Optix Ocusoft Lid Scrub ProClear Compatibles Restasis ReStor IOL Similasan Eye Drops SynergEyes Tears Again TheraTears TLC Laser Eye Centers Transitions Lenses Vision Service Plan As of January 2008

19 Contact Information Sales Tom Meinert, 908-534-7776 Ron Walker, 858-454-2145 x301 Marketing Services Heather Stevens, 858-454-2145 x309 Access Media Group, LLC 7590 Fay Avenue, Suite 302 La Jolla, CA 92037 Media kit: www.AllAboutVision.Info

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