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FiftyOne Global Ecommerce How to Grow Global Sales Heather

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Presentation on theme: "FiftyOne Global Ecommerce How to Grow Global Sales Heather"— Presentation transcript:

1 FiftyOne Global Ecommerce How to Grow Global Sales Heather

2 How do I grow my international sales?

3 This time last year I was…

4 If you build it…

5 Thinking back…. How did you grow your domestic sales? –Leveraged brand awareness –Significant marketing investments –Tested, failed & tried again –Free shipping was not always a part of the program You definitely did NOT compare it to your existing brick-and-mortar business on day one.

6

7 ROW is not a country UNITED STATES REST OF WORLD

8 Even regions are different Average Order ValuesCheckout Conversion

9 Tale of two countries Ulyana Sergeenko Russia’s “trendsetter of the year” Ameerah Princess of Saudi Arabia

10 Comparison of countries Saudi ArabiaRussia 68% Male – 32% Female Ages: % Ages: % 48% Male – 52% Female Ages: % Ages: % Women’s apparel Traditional media Kid’s clothing & Women’s coats Social media Internet Users Psychographic Ratings & reviews Personalization Luxury brands popular Product research Culture Reputation of website Secure payment method Trust in brand Good return policies Decision Factors

11 RUSSIA Yandex Social: VK.com Categories: Kids SAUDI ARABIA Google.ae Facebook.com Category: Women’s Clothing

12 All of this is very overwhelming and we are here to help you…

13 In conclusion Plan Identify opportunities Market Invest effectively Test Identify methods to increase conversion Analyze Keep an open mind

14 Thank you


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