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Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World Daniel Lee, Executive Director, Levi Strauss Foundation Heather McLeod.

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Presentation on theme: "Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World Daniel Lee, Executive Director, Levi Strauss Foundation Heather McLeod."— Presentation transcript:

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2 Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World Daniel Lee, Executive Director, Levi Strauss Foundation Heather McLeod Grant, Founder, McLeod Grant Advisors Abdi Soltani, Executive Director, American Civil Liberties Union – N. California

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5 A New Model for Social Change

6 Program Focus Year-by-Year Toolkit Grants Forums Capacity- building

7 Looking Back… December 8, 2009: ACLU-NC Executive Director Application Engagement: “From lobby days to the next phase of internet organizing, volunteers are critical to the success of the ACLU.” Reach: “Building capacity to protect civil liberties in the Central Valley.” Diversity: “People of color, young people, and the LGBT community must be three cornerstones of broadening the membership of the ACLU.” Collaboration: “The ACLU affiliates in California have a tremendous responsibility to work together … for maximum impact on state and federal policy.” March 30, :00 a.m. Start the new job on Cesar Chavez Day! September 24, a.m. Meet with Merle Lawrence, Daniel Lee, and Lateefah Simon.

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9 miACLU tour launches miACLU Facebook page ads start ($10/day) Spending Money to Make Friends? Increase to $20/day Momentarily stop ads Ads start again

10 Lessons Learned People care Ads work Networks matter

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12 Discussion Themes Leadership and Change Management New Models of Philanthropy and Grantmaking Social Media and Technology Collaboration and Movement Building

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14 Share your feedback. Download the case study at bit.ly/pij-lsf.bit.ly/pij-lsf Heather McLeod Grant Abdi


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