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How Can Partnering with eOrganic Benefit My Project? Alexandra Stone,John McQueen, Debra Heleba, and Alice Formiga January 10, 2011.

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Presentation on theme: "How Can Partnering with eOrganic Benefit My Project? Alexandra Stone,John McQueen, Debra Heleba, and Alice Formiga January 10, 2011."— Presentation transcript:

1 How Can Partnering with eOrganic Benefit My Project? Alexandra Stone,John McQueen, Debra Heleba, and Alice Formiga January 10, 2011

2 Alice Formiga, OSU Webinar, Outreach, Membership Coordinator Alexandra Stone, OSU Project Leader John McQueen, OSU Technology Coordinator Debra Heleba, UVM Dairy Team Coordinator

3 Contact Information: Alex Stone: Find this information at:

4 What is eOrganic? How eOrganic.info's group workspaces support project management, communication, and publication to eXtension eOrganic's articles and videos eOrganic's interactive content: Ask-an-Expert and webinars eOrganic's new interactive tools: short courses, broadcasting, interactive websites How eOrganic can help you and your group network with your peers How to write eOrganic into your project plan of work and budget. We will then open it up for questions – all participants will be able to talk by phone.

5 eOrganic Goals 1.To engage farmers, agricultural professionals and other members of the organic agriculture community with timely and relevant science-, experience-, and regulation-based information in a variety of media and educational formats 2.To support organic research/outreach project management, communication, and collaborator and stakeholder engagement 3.To foster a national organic research and outreach community

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11 = = Private web community and workspace National public website

12 How eOrganic.info's group workspaces support project management, communication, and publication to eXtension

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14 project management and communication….

15 project management and collaboration….

16 project communication & decision making….….

17 project publication….

18 all here in YOUR project-specific workspace…..

19 Publish Articles and Videos to eXtension

20 Articles eOrganic’s articles cover everything from the nuts and bolts of organic production for beginners to the latest information and technology for advanced producers. Review policy o two reviewer, anonymous peer review o certification review (compliance with NOP regulations) Formatting Guidelines o Authors and institutions o Introduction o References John and Heather

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27 Videos Because a moving picture is worth a thousand words, short video segments highlighting the practices of organic agriculture are featured at eOrganic. Producers and researchers demonstrate innovative forage management, cover cropping, reduced tillage, cultivation, and marketing strategies. You can find eOrganic’s videos at eXtensionhttp://extension.org/article/18726 and at eOrganic’s YouTube site Example from the eOrganic Dairy Team 0 John and Heather

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29 How eOrganic can help you engage your stakeholders WEB 2.0! Ask an Expert Webinars and more

30 Ask-an-Expert

31 Webinars A webinar is a seminar delivered via the web. eOrganic offers an organic farming or research webinar approximately every week from October through March Webinars can be targeted primarily to farmers, extension professionals or other specific audiences Webinar Series o Organic Agriculture and Climate Change Series o Cover Crop Series

32 Winter Webinar Schedule

33 Webinars are a great way to directly connect your OREI project with stakeholders Project information is shared with a larger audience Webinars can be broadcast to an in-person gathering Recorded webinars (esp short clips) can be used in other training materials Evaluation o webinar participants are surveyed immediately after the webinar to evaluate quality and utility o webinar participants can be surveyed one year later to evaluate changes in practices Easy to do eOrganic provides the support, training, and evaluation tools and data

34 Webinar Recordings Webinars are recorded and archived for free viewing anytime. Webinars can be delivered in short topical segments, which can be uploaded to Youtube. Youtube clips are viewed more often than entire webinars and can be embedded into articles.

35 Find our archived webinars and upcoming webinar information at

36 Other engagement tools Short courses o synchronous (live) or asynchronous (archived, viewed at any time) o certificate- and/or fee-based Broadcasting of meetings or workshops Public, interactive websites eOrganic can help you document impact of these content types; participants must provide contact info to register for these interactive content types - eOrganic follows up with quality and impact surveys alex

37 Short Courses: Dairy Group Example eOrganic Dairy Group: Current content Plans for new OREI grant: Solely focused on creating train-the-trainer internet only tools. Creating two courses: an introduction and a more advanced class, each one having 10 lessons. Use cases would be Universities, inspector training, vets professional development. The lessons contain elements of other content already created by the Dairy group.

38 DEVELOPMENT OF TECHNICAL TRAINING AND SUPPORT FOR AGRICULTURAL SERVICE PROVIDERS & FARMERS IN CERTIFIED ORGANIC DAIRY PRODUCTION SYSTEMS THROUGH EORGANIC USDA OREI eXtension Project Type $759,516 10/01/2010 – 09/30/2014

39 Long-Term Goal Build a network of agricultural service providers knowledgeable and confident about organic dairy production systems who are better able to provide direct assistance to current and/or aspiring organic dairy farmers. Develop Train-the-Trainer Certificate Program.

40 Develop training materials. Ask an Expert –Managed by NODPA 20 FAQs 24 Articles and Bulletins Videos –10 instructional video clips on equipment use and production methods –6 whole farm case study videos 20 Narrated PowerPoint Presentations 30 Webinars –Introductory series: Critical issues for organic dairy farmers –Advanced series: Herd health and nutrition 2 Online, Asynchronous Moodle Courses –An Introduction to Organic Dairy Production Systems –Advanced Organic Dairy Production

41 2 24 New Articles/Bulletins (with existing articles) 10 instructional video clips on equipment use/production methods 6 whole farm case study videos 20 Narrated PowerPoint Presentations 30 archived webinars 2 Online, Asynchronous Moodle Courses

42 Course 1: Intro to Organic Dairy Production Systems Course 2: Advanced Organic Dairy Production Module 1: Fundamentals of a sustainable program. Module 2: Soil biology. Module 3: Growing organic forages. Module 4: Pasture management. Module 5: Integrated Pest Management. Module 6: Principles of managing calves. Module 7: Holistic Herd Health. Module 8: Effective business planning. Module 9: Direct marketing case studies. Module 10: Certification & inspection. Module 11: Course eval. and discussion. Module 1: Systems in review. Module 2: Evaluating your soil analysis. Module 3: Matching forages to your resource base. Module 4: Managed Intensive Grazing (MIG). Module 5: Herd Health Programming. Module 6: Mineral nutrition. Module 7: Managing your herd data. Module 8: Financial planning. Module 9: Transitioning farms. Module 10: Course eval. and discussion. Moodle Courses

43 Facilitate service provider-farmer networks. 4 regional learning hubs: –Gathering place for farmers and service providers to view webinars as co-learners. –Provide info access for farmers who do not have high-speed Internet. –Focus groups to receive feedback on webinars. –Act as local support groups. Where “Internet life” and “real life” intersect. Develop / adapt info to region.

44 Learning Hub Webinar Presenter Regional Learning Hub Concept with Webinars On-farm activity Focus Group

45 Broadcast (and archive) meetings and workshops extend your in-person meetings or workshops through webconferencing and broadcasting tools supported by eOrganic coordinate an in-person meeting or workshop broadcast it live to individuals or groups - virtual participants can ask questions and join discussion (BOPS project example) publish longer video segments through eXtension publish short clips to Youtube incorporate clips into articles, short courses, or conference presentations john

46 Interactive website example: NOVIC (OREI-funded Northern Organic Variety Improvement Cooperative) NOVIC PUBLIC WEBSITE john

47 How eOrganic works to foster an Organic Research/Outreach Community how eOrganic can help you and your group network with your peers at eOrganic.info! alex

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49 Learn about other members (new search tools coming in 2011)

50 Describe yourself on your personal page at eOrganic.info

51 Describe your project on your group workspace

52 Develop a virtual project or field experiment tour!

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54 Interested in finding out what is going on around the country (or globally) on a specific topic? o convene a group of people virtually to share project results and/or ideas o invite individuals and/or groups o call in by phone or Skype, share a screen o participants show slides and/or ideas followed by an open discussion o potential outcomes – new knowledge, collaborations, webinar series, proposals, sabbatical opportunities…. Heather will be a participant in an upcoming Participatory Plant Breeding virtual networking meeting hosted by eOrganic Coordinate a virtual networking meeting alex and heather

55 One way to get involved with eOrganic…. volunteer! You can join eOrganic.info and voluntarily coordinate and/or deliver many of these activities or content types at any time…. Join a group – or lead a group! Ask the group leader for content development suggestions – write an article or FAQ – develop a video – present or coordinate a webinar eOrganic relies on its members to generate its content! alex

56 However -- If you are developing a proposal for NIFA OREI or other NIFA program, SARE, or other funding program --- Write eOrganic into your plan of work and budget!

57 Annual ‘Core’ Plan of Work for an Integrated Research/Outreach Project First project year: 1.Set up and develop project workspace 2.Describe project in workspace (to network with other groups) 3.Describe yourselves on your personal pages (to network with other members) 4.Learn to use workspace for more efficient project management, communication and publication 5.Engage project collaborators/stakeholders via web meetings 6.Coordinate a virtual networking meeting with peer members and/or groups

58 Annual ‘Core’ Plan of Work (cont’d) Second project year (and other years in the middle): 1.Use workspace for project management, communication and publication 2.Engage project collaborators/stakeholders via web meetings 3.Publish an article on a topic related to your project 4.Deliver a webinar on a topic related to your project Final project year: 1.Use workspace for project management, communication and publication 2.Engage project collaborators/stakeholders via web meetings 3.Publish articles on project results 4.Deliver a webinar on project results 5.Evaluate quality and impact of project articles and webinars.

59 eOrganic Core Services Subaward Budgets Project direct costs: <150K K K 501K-999K 1-1.5M >1.5K eOrganic subaward direct costs: 10K (year one only) 15K (year one only) 10K/5K/10K (first, mid, last) 20K/10K/20K (first, mid, last) 25K/13K/25K (first, mid, last) 30K/15K/30K (first, mid, last) These project budgets also support core eOrganic functions: editorial oversight (peer and cert review, copy editing), outreach, evaluation, Ask-an-Expert, and web platform development and support

60 Beyond Core for these content types, contact us to discuss your plans, and we will work with you on a plan of work and budget Short course: 4-10K Webinar series: $1500/webinar Manual (e.g. Organic Seed Resource Guide):1-5K Project public websites: 1-5K Interactive websites: 5-10K Virtual project tours: 5-10K Other ideas?

61 eOrganic Outreach Presence at 3-4 major (and many minor) organic ag conferences each winter (booths, ads, activities) Ecofarm (CA) MOSES Organic Farming Conference (WI) PASA (PA) A southern region conference (SSAWG in the past) Public newsletter (6x/yr) 10x/yr ad in Growing for Market (organic veg farmers) marketing of webinars though listserves, newsletters, eXtension Facebook and Twitter sites Outreach at scientific meetings (posters, presentations)

62 eOrganic Evaluation Webinars polls during webinars online surveys sent immediately after webinars (3 reminders) this winter, an additional online survey will be sent to last year’s webinar participants (to evaluate changes in practices) Articles farmers and extension professionals are asked to evaluate articles each winter We can design evaluation tools tailored to your project’s content

63 Questions and Discussion Contact Information: Alex Stone: Find this information at:

64 Ready to Talk? If listening through your computer, and you are prepared to use your computer mic, simply click the raise hand button and we’ll unmute you Otherwise… Switch audio to telephone, use number provided, making sure to enter the PIN, raise hand If you raise your hand you will be taken off mute so you can talk. Feel free to mute yourself again when waiting to talk.


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