2 Types of AppealsWhen using persuasion, three types of appeals can be used:Logical—logosEmotional—pathosEthical—ethos
3 Logical AppealsA logical appeal depends on reasoning and evidence, and appeals more to the audience’s intellect than their emotions.Logical appeals should be present for the argument to be successful.Logical appeals can be proven.
4 Logical Appeals Logical reasoning depends on these: Deductive Reasoning: a general conclusion that leads to a specific conclusion; usually a three-part statement called a syllogism consisting of these:1. General Statement (All boys are smart)2. Particular Example (William is a boy)3. Conclusion (Therefore, William is smart.)Reliance on AuthorityFacts presented as evidence (not opinions)Tradition (provides precedent)Cause/EffectEffective Metaphors (a comparison without the use of like or as)
5 Logical AppealsA logical appeal has a counterargument, which consists of two parts (concession + refutation).A. Concession—an expression of concern for the feelings of those who may disagree with the writer’s position. It shows the writer is a logical thinker and a concerned, fair-minded person who realizes that every argument has two sides.B. Refutation—asserting that an opponent’s arguments are wrong and arguing against them.
6 Emotional AppealAn emotional appeal appeals to the needs that all humans have in common: physical, psychological and socialPhysical needs: life and health (food, water, shelter)Psychological needs: person’s need for love and respectSocial needs: the need for freedom, for respect, for acceptanceWe encounter emotional appeals frequently in our every day lives:Commercials pleading with us to make a donationClubs asking for donations to help the communityChildren telling their parents they will be rejected by friends if they don’t get to do something…Save the Children commercials, photographs of natural disasters (tornadoes, earthquake), Mr. Patton’s pleas for help for Japan
7 Ethical AppealEthical appeals presents the writer as a person who may be trusted, a person who possesses good character and can argue in ways that reveal that good character. The audience should see the writer as a person like themselves or like someone they would like to be like. Credibility is established.Credibility can be established by maintaining a respectful tone, avoiding inflammatory language, and by using collective first person pronouns such as “we” and “us”Would Michael Vick be able to create an ethical appeal on animals rights? Why or why not?
8 Logical vs. Emotional?Over 75,000 Japanese children have been without clean water for 3 days due to the earthquake and tsumani.A photo of a child with a black eye and torn clothes is in an ad for the Stop Child Abuse American campaign.All the sophomores are skipping school to go to King’s Island. You tell your parents that you will lose friends if you don’t attend too.Studies have shown that drivers who talk on their cell phone and 20% more likely to have an accident.
9 Connecting to Antigone These lines are from the Prologue:Antigone: “There it is, and now you can prove what you are: A true sister, or a traitor to your family.”Which type of appeal has Antigone used?EMOTIONALWhich of the human needs is Antigone appealing to?SOCIAL—the need to be respected
10 Now Let’s Review Creon’s First Speech… What types of appeals has Creon used in his initial address to the people in Scene 1?
11 Consider This…In responses to a suggestion from the choragus, Creon says this about the gods:“The gods favor this corpse? Why? How had he (Polyneices) served them? Tried to loot their temples, burn their images, Yes, and the whole state, and its laws with it!”Creon has used what type of appeal?LOGICAL—the fact that Polyneices destroyed temples as part of battle is a fact.
12 Apply the AppealsYou would like to borrow your parent’s Mercedes to take your significant other out on a date. What emotional and logical appeals might you use to persuade them to let you have their very nice and very expensive car? Write the speech you would present to your parents. When finished, highlight your emotional appeals in GREEN or BLUE, and your logical appeals in YELLOW.
13 Where are the appeals in Antigone? Create a chart that identifies at least 2 examples of logical and emotional appeals in the play and 1 example of an ethical appeal.Type of AppealLines and Page NumberEmotionalLogicalEthical (need 1 different ones)
14 How do you persuade your parents? What would you say to your parents to get them to allow you to do the following? Write both a LOGICAL APPEAL and an EMOTIONAL APPEAL for each situation. Add this to your appeals work from yesterday.You want to go to a party with your boyfriend where there will be college students. Mom and Dad say you are too young to hang out with college kids.Mom and Dad are going out of town. You want to stay at your house by yourself instead of staying with Granny.
15 Creating Appeals…As scene 2 ended, we learned that Antigone was engaged to Haemon (Creon’s son and Antigone’s first cousin!). Creon plans to kill his son’s fiance and believes it would be easy for his son to find another woman.Imagine that you are Haemon. Write a logical appeal and an emotional appeal that would be appropriate for him to use as he begged his father to spare Antigone’s life. Think about what does and does not motivate Creon at this point.