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My Name is Todd Davis My Social Security # is 457-55-5462 337-794-4893.

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Presentation on theme: "My Name is Todd Davis My Social Security # is 457-55-5462 337-794-4893."— Presentation transcript:

1 My Name is Todd Davis My Social Security # is

2 Preventing Identity Theft with LifeLock J. Smokey Korn Web Space Builder

3 Identity Theft Today: Epidemic Proportions – Our Data is Everywhere 3 FTC data: Fastest growing US crime, 8 th straight year 1 in 6 Americans directly affected by identity theft Fastest growing segment: Our children Cost to US consumers and business: $50 billion a year ID theft: 25 times more likely to happen than having your car stolen. But, your stolen car parts are sold once; A stolen identity will be used up to 30 times Living nightmare: personal hours spent to restore a stolen identity. 25% never fully recover. Financial institutions: Banks, credit card issuers Our Data is EVERYWHERE – Health care providers, utility companies – Stores, restaurants, hotels, airlines – The Internet, , computer hijacking – Recycling bins and dumpsters – With people that you know (highest % of theft)

4 PREVENTING IDENTITY THEFT 4 LifeLock’s proactive, industry-leading identity theft protection gives people real security and peace of mind backed by a $1 million total service guarantee.

5 WHAT WE DO 5 Prevent Identity misuse before it happens by placing fraud alerts with major credit bureaus Reduce Credit Card offers and Junk Mail Detect new credit accounts, expanded credit lines and new insurance or utility accounts opened in the customer’s name through fraud alerts with all THREE major credit bureaus. Resolve any misuse or problematic use of the customer’s Identity by hiring professionals, including lawyers, investigators, etc., to fix the problem – no matter what it takes up to $1,000,000. Guaranteed. For only $10 per month, you can protect yourself and your loved ones from great financial harm and long term, time-consuming credit and associated legal difficulties with LifeLock’s proactive, industry-leading identity theft protection backed by a $1 million total service guarantee.

6 WHO WE ARE 6 America’s Fastest Growing Identity Theft Company One of America’s 200 most innovative companies Finalist 2007, Red Herring Best Corporate Identity/Branding Campaign 2006 Finalist 2007 Stevie Awards (American Business Awards) World class venture capital partners Kleiner Perkins Bessemer Ventures Goldman Sachs Experienced management team & Marquee Board of Directors Robust security - ISO security certification

7 LifeLock’s $1 Million Total Service Guarantee 7 If our system ever fails and your identity is stolen while you are our client, we will do everything we can to fix the problem. No matter what it takes or how long it takes, we will spend up to $1 million to get the problem resolved, reimburse you for any financial losses you incur, and give you back your good name. The only requirement is that you be a paying LifeLock client when the theft occurs and that your report to us be lawful and genuine. Our promise is simple, with no small print

8 Identity Theft Prevention Landscape Enterprise-Wide Identity Theft Protection Offered as an employee benefit or in response to a breach of sensitive personal information. Includes credit “lockdown” and service guarantee in case of identity theft. Individual Identity Theft Protection Purchased individually, includes credit “lockdown” and $1 million service guarantee in case of identity theft. Incident Resolution Complete resolution of any outstanding issues as a result of an identity theft. Credit Monitoring Purchased individually or for a group, electronically “watches” credit reports to monitor past activity. Individuals review updates to identify unauthorized access and receive notification if they become a victim; forces individuals to do the work. PreventionResolutionMonitoring Competition PROACTIVE – BEFORE THEFTREACTIVE – AFTER THEFT 8

9 PROVING OUR EFFECTIVENESS 9 Javelin Strategy & Research LifeLock subscribers cut their risk of being victims in half compared to the average 2 to 1, LifeLock subscribers increased their online shopping and banking after joining LifeLock As a fraud prevention measure, LifeLock trumps credit monitoring at filling an industry void Javelin Strategy & Research

10 RISING BRAND POWER & IN THE NEWS 10 $15 Million 2007 Ad Budget “My Social Security Number is: ” National Radio, National Newsprint, National Television Best Corporate Identity/Branding Campaign Finalist 2007 Stevie Awards In The News… Rush Limbaugh Paul Harvey Laura Ingraham


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