Presentation on theme: "New Broadcasting Media. Video Sharing Community Upload own clips Watch Other Clips Anything is allowed as long as it is not copyrighted/inappropriate."— Presentation transcript:
New Broadcasting Media
Video Sharing Community Upload own clips Watch Other Clips Anything is allowed as long as it is not copyrighted/inappropriate Run by a small staff of 70
Something we all personally use Extremely Popular Ease of use Fuels creativity A whim can be an online hit
Formed by 3 friends in 2004/2005 All employees of PayPal In Nov 2005 Sequoia Capital invested an initial $3.5 million By mid 2006 over 100 million clips viewed daily Purchased by google in october 2006 for 1.6 billion dollars In June 2006 partnered with NBC
63,662,679 Us Visitors per months 10 hours of footage uploaded per minute 3 rd most viewed website 3.9% of the traffic comes from the uk Demographic is 18-55, even split of sexes
Provides an opportunity to air material that might not otherwise get aired. Extremely easy to upload Videos Ability to embed videos means more people can view it View counter means you can keep a track of how popular your film is
65% of websites run faster than it Lots of copyrighted material on there – takes away from the artist. 10 minute cap Low quality of clips What one person finds funny might be boring to somebody else Reptition
Will have free to air digital channels broadcasting over it – E4,CNN Etc Political announcements uploaded onto you tube – Budget etc Have a paid area where films can be viewed legally View ship increasing because of the recession.
Good, simple website Fast growth – seems sustainable Not many advances Really set for the future ?