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U.S. Political System Measuring Public Opinion
Early Polling George Gallup –Scientific method
Types of polls In-person Telephone interview Mail questionnaire Exit polls
Exit polls photos/FYI%20400/SFd KM-01.jpg
Conducting Polls Sampling Question Wording Question Order Timing
Conducting polls 20Book%20Covers/Questions%20and%20Answers%20i n%20Attitude%20Surveys.jpg 4018_Stopwatch_Clip_Art_clipart_image.jpg
Media & Public Good Role of Media Inform the public Serve as a watchdog Act as a gatekeeper
Role of Media
Criticism of media Objectivity Negative focus Visual imagery “Horse race” coverage
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PUBLIC OPINION AND POLITICAL SOCIALIZATION Chapter 11 O’Connor and Sabato American Government: Continuity and Change.
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