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U.S. Political System Measuring Public Opinion.

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Presentation on theme: "U.S. Political System Measuring Public Opinion."— Presentation transcript:

1 U.S. Political System Measuring Public Opinion

2

3 Early Polling George Gallup –Scientific method

4 Types of polls In-person Telephone interview Mail questionnaire Exit polls

5 In person

6 Telephone interview

7 Mail questionnaire

8 Exit polls photos/FYI%20400/SFd KM-01.jpg

9 Conducting Polls Sampling Question Wording Question Order Timing

10 Conducting polls 20Book%20Covers/Questions%20and%20Answers%20i n%20Attitude%20Surveys.jpg 4018_Stopwatch_Clip_Art_clipart_image.jpg

11 Media & Public Good Role of Media Inform the public Serve as a watchdog Act as a gatekeeper

12 Role of Media

13 Criticism of media Objectivity Negative focus Visual imagery “Horse race” coverage


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