Presentation on theme: "NAME 1 and NAME 2 4 TH Block DATE. Company Bio Information Louis-Ernest Laduree was a miller and a prolific satirist who worked for social reform. He."— Presentation transcript:
Company Bio Information Louis-Ernest Laduree was a miller and a prolific satirist who worked for social reform. He founded the bakery named after himself on the Rue Royal in Paris in 1862. The bakery was burnt down in the Paris Commune uprising of 1817. It was rebuilt later by Jules Cheret. Queen Catherine de’Medici had brought the macaron from Italy to France in the 16 th Century, but Laduree was the first to make major changes to the recipe when it made them into sandwiches in the 1930s. David Holder www.flickr.com Macarons www.laduree.com Logo www.laduree.com
Company Bio Information Cont. Laduree store front www.flickr.com Mission Statement: “To bring the finest French Macarons to the world. Catering to those with a taste for delicate sweets, our store offers a wide variety of flavours and a luxurious experience. We guarantee personal and professional service from our highly trained associates. Laduree promises excellence, every step of the way. “ Headquarters- Paris, France www.britannica.comwww.britannica.com
Product Information: Laduree Macarons Purpose of the Product: a luxury bakery item Interesting Facts about Laduree Macarons- Used in the Sophia Coppolla film Marie Antoinette Blaire Waldorf from Gossip Girl’s favorite food Chose to make macarons for Prince Albert II (of Monaco)’s wedding History: The Laduree macaron became famous in 1830 when the two cookies were first made into a sandwich. The history of the original macaron which the Laduree macaron was made after is much longer. They originated in Italy in 791 in a convent near Cormery. Catherine de’Medici first brought the Italian pastry to France when she married Henry II of France. Macarons began to gain popularity when two Carmelite nuns who were seeking asylum in Nancy during the French Revolution baked and sold macarons to pay for their board. Boxed macarons www.laduree.com
Target Market Paris, France www.britannica.com www.britannica.com Importance to the market: The Laduree macaron is not incredibly important to the market in terms of the product being a necessity; however, Laduree is one of the most prosperous bakeries in France. The company sells over 15,000 macarons a day in its markets and has stores in many different countries. Circumstances of product use: The Laduree macaron is produced and consumed year round. They are consumed most heavily in New York, Paris, and large cities in China and other Asian countries. Wealth plays a large role in who consumes Laduree macarons because they are pretty expensive for being a small little cookie. Laduree also markets its brand as being “high class.”
Supply and Demand Shifts Laduree macarons were featured in Marie Antoinette and fashion shows. Almonds became cheaper because of a new farming technology.
Conclusion The most interesting thing about this project was looking at the markets of a very specific item. It was also incredibly interesting to read about the history of the product itself especially when it had been brought to France all the way back to Catherine de’Medici. If we were to do something different with this project we most likely would have chose a product we could get more specific information on. It ended up not being a huge detriment since we made up all of the statistics, but to be able to go out and actually check whether what we predicted was correct or not would have been interesting. The most difficult part of the project was getting all of the charts together. Since it was walked through in class what to do in excel it wasn’t incredibly difficult, but making sure the lines turned out correctly and looked right was the most difficult part. Additionally, during the creation of the Use According to Age pie chart, the computer had a pesky habit of automatically changing 11-20 to November 11 th and for a very long time would not let us keep it just “11-20.”