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www.equinix.com © 2011 Equinix Inc. SwiNOG 23 Update Presented by: Remco van Mook | Director of Interconnection, EMEA Presented on 10.11.2011
www.equinix.com © 2011 Equinix Inc. 2 On The Agenda Today 1.Equinix Update 2.Marketplace 3.Zurich Exchange / IX portal 4.Peering in Switzerland (WARNING: interactive!)
www.equinix.com © 2011 Equinix Inc. 3 Equinix Update News from around the world
www.equinix.com © 2011 Equinix Inc. 4 Equinix Update We bought a company in Brazil We announced a few new sites Europe … becomes EMEA Watch this space…
www.equinix.com © 2011 Equinix Inc. 5 Equinix Marketplace
www.equinix.com © 2011 Equinix Inc. 6 Who are your Neighbors in Platform Equinix? They could be your most profitable leads. 4,000 Potential Customers 700+ Cloud & IT 675+ Networks 600+ Financial 450+ Content & Digital Media Find potential customers and partners among the leading digital innovators in Platform Equinix
www.equinix.com © 2011 Equinix Inc. 7 Introducing the Equinix Marketplace For Buyers –Find products and services by vertical, location or provider –Use one intuitive global search interface –Save searches and trusted providers –Easily contact and connect to sellers For Sellers –Showcase offerings with customizable storefronts –Register and funnel leads to multiple contacts –Integrate seamlessly with your existing sales processes
www.equinix.com © 2011 Equinix Inc. 8 Discover Who, What and Where CategoryBrowse by vertical, product, or service Location Browse by geographical region, city or IBX Provider Browse all companies in the Marketplace –Can filter by Trusted Partners
www.equinix.com © 2011 Equinix Inc. 9 Equinix Marketplace Taxonomy Cloud + IT Services Content + Digital Media Enterprise Financial Services Network Services Categories
www.equinix.com © 2011 Equinix Inc. 10 Equinix Marketplace Taxonomy (Categories) TDM Services VPN POTSDS1/E1DS3/E3 Network Services OCx IP Transit Ethernet Fiber Voice Services IP Peering Paid Peering Settlement Free Peering STMx Dark Fiber Wavelength MPLSFrame Relay IPVPN ATM
www.equinix.com © 2011 Equinix Inc. 11 Your Equinix Marketplace Presence Storefront Sample
www.equinix.com © 2011 Equinix Inc. 12 Equinix Marketplace Where Buyers and Sellers Connect Get Started in Equinix Marketplace Tour our Equinix Marketplace via video at https://s3.amazonaws.co m/equinix-usa- video/marketplace- introduction- 006_16x9.mp4 https://s3.amazonaws.co m/equinix-usa- video/marketplace- introduction- 006_16x9.mp4 Contact us by email at email@example.com
www.equinix.com © 2011 Equinix Inc. 13 Zurich Exchange
www.equinix.com © 2011 Equinix Inc. 14 Zurich Exchange Present in ZH1, ZH2 and ZH4 Steady at around 60 participants Added a switch in ZH4 earlier this year –Some customers moved from ZH1 –Inbound-heavy – typical for new sites Peak traffic roughly doubled in the past year –But I’m still not allowed to publish stats, sorry
www.equinix.com © 2011 Equinix Inc. 15 Lesser known facts IX Portal
www.equinix.com © 2011 Equinix Inc. 16 Lesser known facts sFlow data - Per-peer traffic stats
www.equinix.com © 2011 Equinix Inc. 17 Lesser known facts sFlow traffic data – per customer, global aggregate
www.equinix.com © 2011 Equinix Inc. 18 Lesser known facts sFlow traffic data – per customer, per Exchange
www.equinix.com © 2011 Equinix Inc. 19 Lesser known facts Jitter probes
www.equinix.com © 2011 Equinix Inc. 20 Lesser known facts It can do filtering and prepending! Route server (MLPE)
www.equinix.com © 2011 Equinix Inc. 21 Peering in Switzerland Caution: Interactive!
www.equinix.com © 2011 Equinix Inc. 22 More MRTG Aggregate traffic of Euro-IX members 2002-2011
www.equinix.com © 2011 Equinix Inc. 23 Public Peering in Europe Daily peaks, in Gbps
www.equinix.com © 2011 Equinix Inc. 24 A random Quote “Zurich is number 82 on our list of priorities for peering.” -“And Geneva?” “Geneva?” From a not-so-random global operator
www.equinix.com © 2011 Equinix Inc. 25 And yet… Akamai State of the Internet 2011, high broadband penetration
www.equinix.com © 2011 Equinix Inc. 26 And yet… Akamai State of the Internet 2011, average connection speeds
www.equinix.com © 2011 Equinix Inc. 27 And yet… Akamai State of the Internet 2011, fastest cities of Europe
www.equinix.com © 2011 Equinix Inc. 28 And yet.. Sold Broadband Connections 3 Germany 26.089.800 4 France 21.193.000 5 United Kingdom 19.594.087 12 Netherlands 6.329.000 17 Switzerland 2.984.330 OECD Broadband statistics 2010 Broadband Penetration Switzerland 39% Netherlands 37,6% France 32,2% Germany 31,9% United Kingdom 31,5%
www.equinix.com © 2011 Equinix Inc. 29 Which leads me to the following question Dude, where’s your traffic?
www.equinix.com © 2011 Equinix Inc. 30 A Show of Hands.. A.Not a clue, sorry B.Mostly transit C.Mostly public peering D.Mostly private peering Where’s your traffic?
www.equinix.com © 2011 Equinix Inc. 31 A Show of Hands.. A.Not a clue, sorry B.Mostly transit C.Mostly public peering D.Mostly private peering Where’s your NATIONAL traffic?
www.equinix.com © 2011 Equinix Inc. 32 A Show of Hands.. A.In Switzerland B.In Germany C.Elsewhere in Europe D.Outside Europe? Where’s your external traffic growth?
www.equinix.com © 2011 Equinix Inc. 33 Feedback Questions, comments, rants… firstname.lastname@example.org
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