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Internet Search Strategy. Advantages The ability to learn faster than your competitor may be the only sustainable competitive advantage. Peter Senge,

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Presentation on theme: "Internet Search Strategy. Advantages The ability to learn faster than your competitor may be the only sustainable competitive advantage. Peter Senge,"— Presentation transcript:

1 Internet Search Strategy

2 Advantages The ability to learn faster than your competitor may be the only sustainable competitive advantage. Peter Senge, The Fifth Discipline

3 Content 1.0 Background Browsers Search Engine Directory Internet Politics

4 Content 2.0 Web Seminar – Talent/BetterManagement E-Magazine – CLOMedia, Quality Digest Discussion Group – TRDev, Training Ideas Network- LinkedIn, Facebook, Orkut Information in PPT- Slideshare Expert – About, Yahoo Answer Blog - Technorati Internal communication Web 2.0 – blog

5 Content 2.0 E-Newsletters – About HRD – CLO, ASTD, Fast Company, Better Management

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7 Sharing Interesting sites? Your frustration? Questions ?

8 Background

9 History

10 Definition of Net The Internet is the publicly accessible worldwide system of interconnected computer networks that transmit data by packet switching using a standardized Internet Protocol (IP). computer networkspacket switchingInternet Protocol It is made up of thousands of smaller commercial, academic, domestic and government networks. It carries various information and services, such as electronic mail, online chat, and the interlinked web pages and other documents of the World Wide Web.electronic mailonline chatweb pagesWorld Wide Web

11 WWW domination

12 How big is the web? 56 billion static web pages are publicly- available on the World Wide Web. Another estimated 6 billion static pages are available within private intranet sites 200+ billion database-driven pages are available as dynamic database reports ("invisible web" pages) Google.com indexes 9.75 billion web pages.

13 Deep Web The invisible web,, a vast repository of information that search engines don't have access to, such as databasesThe invisible web, Private networks, called intranets, that are not actually hooked up to the Web Forms, like ColdFusion or CGI Password-protected sites, like a university library Sites that intentionally, for various reasons, keep their information from being indexed by search engine spiders

14 Today 200 Billion Only 50 Billion is static web Geogle only indexed 20% Daily Web Space increase 100,000 websites

15 Key Players Larry Page Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology

16 Sir "Tim" John Berners-Lee the inventor of the World Wide Web and director of the World Wide Web Consortiuminventor World Wide WebWorld Wide Web Consortium

17 Search Strategy

18 a.Choose appropriate key words b. Select right tools c. Evaluate Information

19 Your needs? 1. What information you want to have right now? A.________________________ B. _______________________ C. _______________________

20 Tools Search engine Meta Search Specialized search engine Directory Specialized Directory – academy, alexa

21 Tools for Multimedia Sound - Podcast TV – Online TV Photo – flickr Invisible Web

22 Browser

23 Definition A web browser is a software application, technically a type of HTTP client, that enables a user to display and interact with HTML documents hosted by web servers or held in a file system.software application HTTPclientHTMLweb serversfile system

24 HTML & HTTP In computing, HyperText Markup Language (HTML) is a markup language designed for the creation of web pages with hypertext and other information to be displayed in a web browser. HTML is used to structure information — denoting certain text as headings, paragraphs, lists and so onmarkup languageweb pageshypertextweb browser

25 Browser - functions  Mozilla Firefox – tab, extensions, high security  Internet explorer – tab, integrated  Opera – sessions, ligh

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29 Browsers Internet Explorer (decoder) Bookmark/Favorite Home Page (Google, Yahoo) Back Forward Refresh (7 seconds) History Text size Encoding

30 Search Engine

31 Definition Definition: A search engine is a searchable database of Internet files collected by a computer program (called a wanderer, crawler, robot, worm, spider).

32 Single Google.com Vivisimo.com Meta All the Web Dogpile Internet search engines can be the most useful--or useless--tools on the Internet Search Engines

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40 Boolean Search Add +ABC Minus -ABC Default DEF OR ABC Exact phrase “ABC” Wild card ABC* Synonym ABC~

41 Boolean OR NOT AND 1677

42 effective habits: Study Search Engine Help Files Use The "Three Strikes" Rule Don't Play Favorites Use Specialized Search Sites Keep your book mark well classified

43 Directory

44 pick by human hierarchy small portion of cyberspace low noise Characters

45 General Directory Yahoo - largest collection of topical collectionsYahoo Google Web Directory –Google Web Directory using the Google link ranking technology; Google search results are also included with directory resultsGoogle Open Directory – volunteers to pick the web pagesOpen Directory

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48 Specialized Dir About - large collection of topical collections gathered subject specialistsAbout Alexa – List down the highly ranked websitesAlexa 100times – free education sites for business studies

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51 INFOMINE - large collection of scholarly Internet resources collectively maintained by several libraries, including those from the University of CaliforniaINFOMINE The Internet Public Library - large, selective collection from the University of MichiganThe Internet Public Library The WWW Virtual Library - highly respected guides to many disciplines sponsored by the W3 ConsortiumThe WWW Virtual Library

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53 Content 2.0 Webinar– Talent/ BetterManagement E-Magazine – CLOMedia, Quality Digest Discussion Group – TRDev, Training Ideas Network- LinkedIn, Facebook, Orkut Information in PPT- Slideshare Expert – About, Yahoo Answer Blog - Technorati Internal communication Web 2.0 – blog

54 Content 2.0 E-Newsletters – About HRD – CLO, ASTD, Fast Company, Better Management Video – Youtube Photos - Flickr

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56 Webinar

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58 E-Magazine

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60 Discussion Group

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63 Network

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65 Information PPT

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67 Expert

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69 Blog

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74 E-Newsletter

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76 HRD

77 Discussion Group

78 Video/Photos/Encyclo pedia

79 Web 2.0 Encyclopedia Photo Video

80 TV Power Point Slide show Online Online TV ch/a/freeonlineTV.htmhttp://websearch.about.com/od/imagesear ch/a/freeonlineTV.htm

81 Magazine & Newsletter

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83 Podcast Sound

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85 Information Evaluation

86 Web Evaluation Techniques Before you click to view the page... Look at the URL - personal page or site ? ~ or % or users or members Domain name appropriate for the content ? edu, com, org, net, gov, ca.us, uk, etc. Published by an entity that makes sense ? News from its source? Advice from valid agency?

87 Web Evaluation Techniques Scan the perimeter of the page Can you tell who wrote it ? name of page author organization, institution, agency you recognize contact by itself not enough Credentials for the subject matter ? –Look for links to: “About us” “Philosophy” “Background” “Biography” Is it recent or current enough ? Look for “last updated” date - usually at bottom If no links or other clues... truncate back the URL

88 Web Evaluation Techniques Indicators of quality Sources documented links, footnotes, etc. –As detailed as you expect in print publications ? do the links work ? Information retyped or forged why not a link to published version instead ? Links to other resources biased, slanted ?

89 Web Evaluation Techniques What Do Others Say ? Search the URL in alexa.com –Who links to the site? Who owns the domain? –Type or paste the URL into the basic search box –Traffic for top 100,000 sites See what links are in Google’s Similar pages Look up the page author in Google

90 Web Evaluation Techniques STEP BACK & ASK: Does it all add up ? Why was the page put on the Web ? inform with facts and data? explain, persuade? sell, entice? share, disclose? as a parody or satire? Is it appropriate for your purpose?

91 Try evaluating some sites... 1.Search a controversial topic in Google: –"nuclear armageddon" –prions danger –“stem cells” abortion 2.Scan the first two pages of results 3.Visit one or two sites –try to evaluate their quality and reliability

92 Internet Politics

93 Virus Freedom of speech Pornography Company policies Copy right

94 Internet Politics Virus data loss due to viruses is still less than 10% 2 hours to clear up, a major infection will probably take 5 days What is the consequences?

95 Internet Politics Virus One of the first major attacks in the United States occurred in 1988 with a virus created by a Cornell University graduate student. It jammed more than 6,000 computers across the country, shutting down some networks on what was then a much smaller national computer network.

96 Internet Politics Antivirus Rules For The Users 1. Never accept disks, programs or data files without checking them first 2. Never use software, demo's or other software with doubtful origins 3. Always scan any program or document download onto your machine before you open or read it, this includes attachments received via 4. If you lend a disk to anyone, check it when you get it back. BEFORE you use it again 5. Keep your Antivirus software up to date

97 Internet Politics Freedom of speech Abide to non-disclosure agreement. In discussion group, lurk before you participant. Do not use four letter words Use emoticon for international communication

98 Internet Politics Pornography It’s a big NO NO Why it is not allowed? If allowed, what would be the negative consequences? If accidental, leave straight immediately

99 Internet Politics Company policies Internet Users Policy (IUP) Previous experience

100 Internet Politics Copy right Three types of software: –public domain, freeware and shareware Give credit to authors –electronics, verbal or written forms Check virus Consult IT or HR if not clear


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