Presentation is loading. Please wait.

Presentation is loading. Please wait.

Prepared by P/C Debra Allen, P Presented 14 October 2005 Website Development An Overview for D/26 Webmasters.

Similar presentations

Presentation on theme: "Prepared by P/C Debra Allen, P Presented 14 October 2005 Website Development An Overview for D/26 Webmasters."— Presentation transcript:

1 Prepared by P/C Debra Allen, P Presented 14 October 2005 Website Development An Overview for D/26 Webmasters

2 Website Development Today’s Topics: 1.Planning or Redesigning a Website 2.Tips on What to Avoid 3.Elements of Good Web Design 4.Optimizing Images 5.Maximize the Power of Search Engines 6.Resources

3 Website Planning Answer some basic questions –Who is your audience –What is your goal –How do you plan to maintain and update the website –Evaluate the “administrative” implications of features that you want to use –Identify a means of succession to insure availability of future webmasters

4 Your Audience Define your target audience Is the site for members only Is the site going to be used to recruit new members How will your audience use a website What level of technology is your audience using

5 Your Goal Identify your goals and prioritize them –Publicize member-only activities –Publicize Public Boating Course –Publicize civic contributions –Internal PR tool to boost retention Remember, the Internet and your website are just tools to use in achieving your goals

6 Additional Thoughts There is no cookie cutter approach A good website is a work in progress A good website should be easy to navigate with clean, legible design Ultimately it should function as an efficient & easy means of exposure

7 Administrative Needs Maintaining and updating –Backup your site –Don’t do it alone Intricate features –Do you have the knowledge, skill, time –Can complicated functions be maintained by others Train others to assume responsibility in the future

8 Redesign; Or Not Two elements to website design –Graphic Design –Structural Design Redesign if it fails to reflect your squadron Redesign if it is not user-friendly Don’t over design your pages – are the visual benefits of the design worth drawbacks it creates

9 Vital Elements Information to attract people who share a common interest Information to help new users feel connected to the site & to encourage return visits Contact information for the organization and for the webmaster

10 Pitfalls to Avoid Too many words Unreadable text Large graphics Long pages Animated images

11 Too Many Words Studies show that people read about 25% as much text on a monitor as on a printed page Write concisely Break up large chunks of information – use the capability of the technology

12 Unreadable Text Use appropriate font types and sizes Select contrasting colors so your text does not get lost in background colors or images Watch out for backgrounds –Use a color chart to test: –Think about printing issues

13 Large Graphics Too long to download, your visitors will not wait around to see Downsize the image, don’t just crop it Reuse graphics where possible

14 Long Pages One or two screens of material per page results in greater comprehension Organize longer articles into screen-size blocks and use links to move between them Some items require a single page, if so navigation can ease user use –Links within the page –Links to return to the top of the page

15 Animated Images Use restraint Know your audience –Do they find it annoying Does the animation have a purpose and does it achieve that purpose Does it add to the experience This caution, applies to sound, too

16 Elements of Good Design Quick-loading pages Consistent pages Ease of navigation Browser safe Active links –Frequent updates

17 Quick-loading Pages Keep load time under one minute: Some experts say a page should load within 8 seconds 3 click rule: the limit for clicking to reach your goals

18 Consistent Pages 100k is a good rule-of-thumb Limit the amount of text –300-500 words is reasonable, experts say –Important stuff at the top

19 Ease of Navigation Navigation and menu structure vital –The average visit lasts less than 30 seconds –Limit top level navigation menus to 7-10 items Nest other links on sub-menus Insure visitors knows where they are at all times Open off-site locations in new windows –Consistency in navigation & appearance helps identify your site

20 Browsers Target the browser –Accommodate variety of browsers –Browser type Internet Explorer Firefox Netscape & Non-Firefox Mozilla other Based on a February 2005 survey published at

21 Optimum Viewing Target the monitor resolution –Proper resolution 800 x 600 1024 x 768 1280 x 1024 Stats from

22 Active Links Avoid the biggest mistakes: outdated information and bad links –If links don’t work, why use the site Websites can offer positive and negative reinforcement Avoid “shovelware” – only put material that legitimately can be transferred to the website; not everything belongs on the web

23 Optimize Images Crop the image –Don’t exceed 300-400 pixels in width Reduce the image resolution –72 pixels per inch maximum Reduce the number of colors in gifs, use web safe colors –Try 128 instead of 216 or 256 –216 common colors that a Mac and PC display correctly

24 Image Example Here is an example of how an image editor can help you clean up your graphics.

25 Image Types TypeColorsSupportsBest for….GIF 8-bit 256Transparency Animation Buttons, banner and text.JPG 24-bit 16.7 millionCompression (50:1) Scanned photos, people.PNG Up to 32-bit More than JPEG Transparency Compression Any, but supports only newest browsers

26 Image Editors Photoshop (Adobe) – $649 Fireworks (Macromedia) – $299 Image Composer (Microsoft) –Shipped with Front Page 98 and 2000 Paint Shop Pro (Corel) – $129

27 Search Engines Make pages “search friendly” –Place key words in these locations Page title Meta tags –Description –Keywords Headings First paragraph Alt tags

28 Searching: Page Title Up to 255 characters First 64 are very important Every page needs a good descriptive title Web page title

29 Searching: META Tags Description – 25 words or less Keywords – 255 characters or less Concentrate on description Lowercase letters Separate tags for each page Commas, with or without Keywords also should be in the body of the page

30 Searching: Submission Tips Treat search engine submission and directory submissions separately Submit individual web pages to search engines. Submit your home page to the major directories. 5-7 web pages at a time to the major search engines to avoid a spam penalty Get main URL accepted into a directory before trying to get other pages listed

31 Offline Promotion Use URL in your squadron newsletter Use URL in Safe Boating Course promotional materials Use URL on your squadron letterhead Send news release to local media about your website Print URL on promotional items

32 Website Evolution Content development –Seek continuing input from your members –Regular updating –New & expanded content Create support by building awareness –Promote availability

33 Legal Issues USPS rules and regulations Copyright laws apply Privacy & security of your members

34 Accessibility Use logically organized content, headings, lists & consistent structure, alt tags to describe images and animations Use text that makes sense Validate html coding Complete guidelines & checklist:

35 Finally A good website may not “jump off” the page, but it should reassure visitors that they’ve come to the right place and it should work well on all major browsers.

36 Resources Google the term: “web design tutorial”

37 Acknowledgements Information and insight for this presentation were gleamed from over a decade of experience in web development at the University of South Carolina. In addition, I would like to recognize the following sources for materials in this presentation: –Mike Shores, trainer with CompuMaster –Material from, including articles by Susan Tenby, Terry Grunwald, Rick Christ and ONE/ –Web design workshop materials produced by Rockhurst University Continuing Education Center, Inc.

Download ppt "Prepared by P/C Debra Allen, P Presented 14 October 2005 Website Development An Overview for D/26 Webmasters."

Similar presentations

Ads by Google