Presentation on theme: "Task 5- P5 M3 D2 Interpret findings from the research presenting them clearly in an appropriate format. Analyse the research findings and make any recommendations."— Presentation transcript:
Task 5- P5 M3 D2 Interpret findings from the research presenting them clearly in an appropriate format. Analyse the research findings and make any recommendations on how marketing strategies could be adapted or implemented. Evaluate the findings from the research undertaken.
Primary Research Analysis. Analyse your research by using graphs. If you used open questions, group the responses by trends. Explain what each graph shows and the recommendations you have based upon the graph. This graph shows that the majority (75%) of students thought that McDonalds do not sell enough healthy food. From this information, I would recommend that McDonalds has some more healthy options alongside the products they already serve, for example being able to swap fries with a side salad.
Secondary Research Analysis Secondary research analysis is less graphical. For each secondary research method you have used, you need to explain what the website shows and discuss the validity and bias of the website digital-dining-healthy-junk-food digital-dining-healthy-junk-food This website shows examples of how businesses have attempted to make unhealthy food healthy, for example “The future of food includes holographic chefs, smart knives and egg-white crisps, according to trend analysts. But will kale ice lollies and edible soil ever catch on?” The article explores how consumers and businesses are keen to eat healthily but still want junk food. The article was published by the guardian 6 th January so is very relevant. McDonalds could use this information to investigate whether they could use any unusual and alternative ingredients to use or cook with.
D2- Evaluate the findings You will need to create a presentation or report for the business you have conducted market research for. Slide 1: introduction to your research task- what was the aim? Slide 2: methods of research undertaken Slide 3: Bias, Relevance and sampling Slide 4: Findings Slide 5: Recommendations based upon research Slide 6: Changes/ weaknesses to the research project.