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Consumers & Elders Sunny Consolvo Intel Research Seattle & UW iSchool Technology & Society November 17, 2005.

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Presentation on theme: "Consumers & Elders Sunny Consolvo Intel Research Seattle & UW iSchool Technology & Society November 17, 2005."— Presentation transcript:

1 Consumers & Elders Sunny Consolvo Intel Research Seattle & UW iSchool Technology & Society November 17, 2005

2 Nov 17, 2005Intel Research Seattle2 What do you think? S1: Consumers have lost all control over how personal information is collected and used by companies Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree

3 Nov 17, 2005Intel Research Seattle3 What do you think? Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree S2: Most businesses handle the personal information they collect about consumers in a proper and confidential way

4 Nov 17, 2005Intel Research Seattle4 What do you think? Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree S3: Existing laws and organizational practices provide a reasonable level of protection for consumer privacy today

5 Nov 17, 2005Intel Research Seattle5 Scoring your responses S1 response: S2 response: S3 response: Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree

6 Nov 17, 2005Intel Research Seattle6 Who has 0 points? Thanks to Privacy & American Business for allowing us to use the Westin/Harris Privacy Segmentation Model You are: Privacy Unconcerned When it comes to consumer privacy, you… have “little to no concern about consumer privacy issues.”

7 Nov 17, 2005Intel Research Seattle7 Thanks to Privacy & American Business for allowing us to use the Westin/Harris Privacy Segmentation Model Who has 1-2 points? You are a: Privacy Pragmatist When it comes to consumer privacy, you… “ask what benefits [you] get as consumers in sharing [your] personal information to balance against risks to [your] privacy interests, and [you] usually favor a mixture of government and private solutions.”

8 Nov 17, 2005Intel Research Seattle8 Who has 3 points? Thanks to Privacy & American Business for allowing us to use the Westin/Harris Privacy Segmentation Model You are a: Privacy Fundamentalist When it comes to consumer privacy, you… have “very high privacy concern” and are “passionate about what [you see] as business threats to [your] consumer privacy, and [favor] active government regulation of business and information practices”

9 Nov 17, 2005Intel Research Seattle9 How many of you use a retail store loyalty card(s)? Who uses a loyalty card and is a fundamentalist?

10 Nov 17, 2005Intel Research Seattle10 Selling their Secrets: A Look at Privacy Fundamentalists Collaborators: Jennifer Rode (UC Irvine) David McDonald (UW) Christine Riley (Intel Research)

11 Nov 17, 2005Intel Research Seattle11 The idea… Can tools like the Westin/Harris Privacy Segmentation Model help us design privacy-observant technologies?

12 Nov 17, 2005Intel Research Seattle12 Our study 95 participants from Seattle area 46 male / 49 female Ages: Mix of: marital & employment statuses, education & income levels, religions Most: middle-class Christian Caucasians with Bachelor’s degrees

13 Nov 17, 2005Intel Research Seattle13 Methodology (11) one-hour sessions of 6-11 participants each at our lab in Aug questionnaires: 6-factor personality questionnaire (6FPQ) Demographics & technical experience Loyalty cards, cell phones, & privacy Westin/Harris Privacy Seg. Model Compensation: $50 gift card

14 Nov 17, 2005Intel Research Seattle14 Our hypothesis… Participants’ privacy classifications would help predict their behavior with potentially invasive technologies such as store loyalty cards i.e., fundamentalists wouldn’t use loyalty cards or would create schemes to protect their privacy (e.g., swapping cards, fake data, etc.)

15 Nov 17, 2005Intel Research Seattle15 Participants’ Classifications (compared to U.S.) P&AB ’00 (N=1011) P&AB ’01 (N=1529) P&AB ’02 (N=2924) P&AB ’03 (N=3462) This study ‘04 (N=95) Fundamentalists 25%34%37%36%44.2% Pragmatists 63%58%54%53%44.2% Unconcerned 12%8% 11%11.6%

16 Nov 17, 2005Intel Research Seattle16 Some results No meaningful differences in patterns of personality profiles observed across classifications No major demographic differences

17 Nov 17, 2005Intel Research Seattle17 Store Loyalty Cards 97% (N=95) reported having a store loyalty card Type of “most commonly used card” for most: grocery (90 of 92) 95% (N=92) reported using their “most commonly used card” at every visit

18 Nov 17, 2005Intel Research Seattle18 Just the fundamentalists 95% of fundamentalists (N=42) used a store loyalty card Type of most commonly used card for all 40: grocery 90% (N=40) used it at every visit Privacy-protecting schemes were seldom employed

19 Nov 17, 2005Intel Research Seattle19 A few schemers… While not statistically significant… (4) individuals gave a fake name (3) did not use the card at every visit: (1) used it only when purchasing with a credit card (2) used it only when purchasing items that required the card for a discount All (7) schemers were fundamentalists

20 Nov 17, 2005Intel Research Seattle20 What does this mean? Fundamentalists’ behaviors conflicted with their attitudes Why? Perhaps fundamentalists… do not understand the privacy risks of using loyalty cards distrust businesses in general but trust their grocery store value financial savings over consumer privacy and many other explanations… Bottom line: we need to know more

21 Nov 17, 2005Intel Research Seattle21 Switching Gears…

22 Nov 17, 2005Intel Research Seattle22 The CareNet Display Collaborators: Peter Roessler (UC Berkeley) Brett E. Shelton (UW)

23 Nov 17, 2005Intel Research Seattle23 Meet Rita… Rita was one of the elders in our study She is… 83 years old Lives alone Conditions: Mild dementia Type 2 Diabetes (takes insulin)

24 Nov 17, 2005Intel Research Seattle24 Rita’s Care Network Drastic life changer: daughter Hannah Significant contributor: son Simon Significant contributor: son Zack Neighbor Daughter-in-law Part-time professional caregiver Son Hannah’s boyfriend Daughter-in-law

25 Nov 17, 2005Intel Research Seattle25 The focus of our work Improve the quality of life for ALL care network members, including the elder Help members coordinate care activities Ensure elder gets care she needs Give time back to overburdened members

26 Nov 17, 2005Intel Research Seattle26 The CareNet Display Interactive digital picture frame Augments photo of elder with updates Goal: help local care network members provide day-to-day care

27 Nov 17, 2005Intel Research Seattle27 Target users Local care network members Provide elder’s day-to-day care Most are years of age Family, friends, and neighbors of the elder Comfort & experience with technology vary quite a bit

28 Nov 17, 2005Intel Research Seattle28 Medications Meals Outings Activities Mood Calendar Fall Alert & History

29 Nov 17, 2005Intel Research Seattle29 Get an overall picture from the main screen Dig for details by touching an event’s icon

30 Nov 17, 2005Intel Research Seattle30 See the trend for the past several days

31 Nov 17, 2005Intel Research Seattle31 Control for elders: Who sees what Different updates for different users

32 Nov 17, 2005Intel Research Seattle32 Control for elders: Not sharing an update If this morning’s breakfast =

33 Nov 17, 2005Intel Research Seattle33 Control for elders: Not sharing an update Then breakfast update =

34 Nov 17, 2005Intel Research Seattle34 Study: Participants 4 care networks in the Seattle area: 4 elders, three female (aged 80-91) 2 had mild dementia, but were reasonably independent 9 network members, five female (aged 51-65) i.e., 2-3 network members per elder who were not living with the elder or each other

35 Nov 17, 2005Intel Research Seattle35 Methodology September – December 2003 In home Wizard of Oz deployments Duration: 3 weeks/network Semi-structured interviews before & after deployments No special instructions on: how or when to use it where to place it

36 Nov 17, 2005Intel Research Seattle36 Wizard of Oz-Style Updates

37 Nov 17, 2005Intel Research Seattle37 CareNet Display Prototype Touch-screen tablet PC in a custom built beech wood frame UI on a web-browser (not obvious) Wireless GPRS card for always-on Internet access

38 Nov 17, 2005Intel Research Seattle38 Where they kept it In often used, common areas of the home: kitchen, home office, family / TV room, dining room Not kept in personal places like the bedroom or bathroom

39 Nov 17, 2005Intel Research Seattle39 Interaction Drastic Life Changers reported… checking frequently through casual glancing only dug for details occasionally Significant Contributors & Peripherally Involved Members reported… casually glanced for “red” icons in passing interacted with the display as often as 10x/day novelty effect?

40 Nov 17, 2005Intel Research Seattle40 Drastic Life Changers: More “Me time” The CareNet Display did many of their “information dissemination” tasks More relaxed because they knew that others had the same information they did—less of a burden than knowing alone

41 Nov 17, 2005Intel Research Seattle41 Drastic Life Changers: “Meaningful” conversations Got information they needed without having to ask “demeaning” questions, e.g., Did you take your meds today, Mom? What did you have for breakfast? Spent the saved time discussing “more meaningful” things with the elders, e.g., the grandkids

42 Nov 17, 2005Intel Research Seattle42 Significant Contributors: New appreciation for others Increased awareness of how much others contribute to the elder’s care e.g., Simon and Zack mentioned that Hannah did a lot more than they realized Many significant contributors originally thought that they and the drastic life changer contributed equally

43 Nov 17, 2005Intel Research Seattle43 Peripherally Involved: Facilitated communication Many of these members have difficulty starting conversations with elders Knowing what the elder did gave them something to talk about, e.g., How was the senior center today? The frequency of their communications increased They also got excited about being more involved

44 Nov 17, 2005Intel Research Seattle44 Elders: Improved Care Regular, structured reports & access to previous updates helped members diagnose problems e.g., Rita’s lack of food variety

45 Nov 17, 2005Intel Research Seattle45 Elders: Not as open anymore Pre-deployment: very open sharing all 7 types of information with local members Only expressed concern with distant members Post-deployment: no change with drastic life changers & significant contributors, but want restrictions for some peripherally involved e.g., alcoholic grandson or forgetful neighbor

46 Nov 17, 2005Intel Research Seattle46 Elders: Experience with Study Really liked talking with Peter and the other researchers so often Potential “premium” service instead of / in addition to sensor solution? Did not want a display of themselves Same in pre- and post-deployment interviews

47 Nov 17, 2005Intel Research Seattle47 Challenges: When the display stopped being ambient The glowing screen disturbed participants who… could see the glow from their bedrooms at night were trying to watch movies in a dark room Imagine trying to watch a movie or go to sleep with that thing in your periphery

48 Nov 17, 2005Intel Research Seattle48 Challenges: Sensor data with a “human touch” Participants are afraid sensor data will be too impersonal How can we provide this “human touch” without adding to the responsibilities of already overburdened network members?

49 Nov 17, 2005Intel Research Seattle49 I would like to thank… Privacy & American Business Morgan Ames Anthony LaMarca Jeff Towle Lenny Lim Jimmi Montgomery Gaetano Borriello James Landay Carol Johnston Asuman Kiyak Linda Reeder Sandy Sabersky Karen Sisson Cherie Fenner Ken Smith Jay Lundell Brad Needham Margie Morris Eric Dishman Batya Friedman Bill Schilit Sara Bly Ken Fishkin Scott Mainwaring Paul Dourish Ian Smith Nicky Kern Scott Saponas Kishore Sundara-Rajan and others…

50 Nov 17, 2005Intel Research Seattle50 More info at… CASPIAN– Consumers Against Supermarket Privacy Invasion & Numbering : Eldercare project website & publications: S. Consolvo, P. Roessler, & B.E. Shelton, "The CareNet Display: Lessons Learned from an In Home Evaluation of an Ambient Display," Proceedings of the 6th Int'l Conference on Ubiquitous Computing: UbiComp '04 (Sep 2004), pp S. Consolvo, P. Roessler, B.E. Shelton, A. LaMarca, B. Schilit, & S. Bly, "Technology for Care Networks of Elders," IEEE Pervasive Computing Mobile and Ubiquitous Systems: Successful Aging, Vol. 3, No. 2, (Apr-Jun 2004), pp

51 Nov 17, 2005Intel Research Seattle51 Thanks! Contact me at:


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