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1 st EUREKATOURISM+ Workshop: "Best Practices in Travel & Tourism Innovation" “The Tourism of Tomorrow: European Regions as drivers of Sustainable Change”

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Presentation on theme: "1 st EUREKATOURISM+ Workshop: "Best Practices in Travel & Tourism Innovation" “The Tourism of Tomorrow: European Regions as drivers of Sustainable Change”"— Presentation transcript:

1 1 st EUREKATOURISM+ Workshop: "Best Practices in Travel & Tourism Innovation" “The Tourism of Tomorrow: European Regions as drivers of Sustainable Change” NECSTouR EUREKA Secretariat, Brussels, May 22 nd 2014

2 The Next Tourism ! Launch 2007 – Creation: 2009 “Creating the right balance between the welfare of tourists, the needs of the natural and cultural environment and the development and competitiveness of destinations and businesses” - A network of European Regions, associated with representatives of the tourism enterprises, tourism associations and universities/ research institutes to: -Develop a strong framework for regional cooperation at European level; -Develop research & development model of Sustainable tourism management; -Strengthen the Role of Regions in the European Tourism Policy - A self financed network

3 NECSTouR Members 28 Regional authorities (NUTS 2) Portugal: Alentejo, Algarve France: Provence-Alpes-Côte d'Azur, Aquitaine, Midi- Pyrénées, Bretagne, Bourgogne, Ile-de- France Italy: Emilia Romagna, Puglia, Tuscany, Sardinia, Veneto, Piemont, Trento Spain: Catalunya, Islas Baleares, País Vasco United Kingdom: Cornwall, Scotland Belgium: German-speaking Community of Belgium Region, Flanders Switzerland: Valais Region Sweden: Västra Goteland Region Czech Republic: Zlín Region Greece: South Aegean Islands Croatia: Istria The Netherlands: Limburg 36 associated members from National, European, International public/Private Organisation working in the Sustainable Tourism Sector: 8 representatives of the tourism enterprises (several chambers of commerce) 7 representatives of the sustainable tourism associations (European Coastal and Marine Union, European federation of nautical stations, Odyssea,…) 21 representatives of the academic sector (universities, research centres)

4 Regions’ crucial role: Sustainable tourism policy designing, implementing and fund rising Regions’ strategic position: Gather the key local tourism stakeholders Support tourism destinations and monitor their performance Make the bridge between supranational and local level Lead to public private partnerships International benchmark and cooperate with other regions Manage EU Structural Funds Leading Tourism Destinations Regional Competence Why a network of Regions?

5 What do we do and how? 1.Indicators 2.Blue Growth 3.Landscape 4.Governance of Cultural Routes 5.Accessible Tourism Taskforces 1.Reduction and optimisation of use of natural resources with particular reference to water 2.Reduction and optimisation of energy consumption 3.Reduction of waste and better waste management 4.Quality of life of residents and tourists 5.Quality of work 6.Active conservation of cultural heritage 7.Active conservation of environmental heritage 8.Active conservation of distinctive identities of destinations 9.Widening the relations between demand/offer (geographical and seasonal) 10.Transport and mobility Priorities of the Agenda 2007 Thematic Approach Projects, Studies, Events, Policy, Communication… Transversal Approach 3 Pillars Social Dialogue, Competitiveness, Measurability  Increase KNOWLEDGE: Good Practices  Increase JOINT ACTIVITIES: Projects  Increase EXPERTISE: Cooperation  Increase VISIBILITY: Dissemination  Ensure the POSITION: EU Tourism Policy

6 Liasing Tourism, Sustainability and Innovation  To Consolidate Tourism as a key sector to contribute to the EU 2020 objectives in the territory  NECSTouR TESEO Programme  NECSTouR AGM 2014 Seminar  NECSTouR & ERRIN Partnership Tourism Visitors Industry Community Environment Sustainability Social Economic Envrionmental Governance Innovation Research Tecnology Processes ICT

7 NECSTouR TESEO Programme (1) TESEO – Tourism for Sustainable Growth and Jobs in Europe Aim? Provide NECSTouR members with an overview of the EU Funding Opportunities for regional initiatives leading to competitiveness and sustainable tourism; What actions? 2013  TESEO Peer review cycle on the use of the Structural Funds for tourism ( ) and analysing complementarity with thematic programmes;  NECSTouR AGM, Istria: “Smart Use of the EU Funds for Sustainable and Competitive Tourism” & Workshop on “Innovation in Tourism”  Public events involving tourism stakeholders where experiences were capitalized (Open days, Euromeeting) 2014  NECSTouR AGM, Catalonia: “ Innovative Tourism for Growth and Jobs “  Brokerage events on the thematic programmes (COSME, Horizon 2020, Creative Europe, Life +, ERASMUS) and regional development through tourism Outcomes? Gathering stakeholders: EC, Regional/National/international experts, territorial actors Collective learning, echanging good practices, brainstorming, fostering synergies, EU projects

8 Innovation in regional policies (RIS3) through tourism: Including ICT for improving the competitiveness of tourism products Developing clusters and incubators fostering bottom-up decision making process Link tourism with cultural and creative industries through digital content Indicators to monitor the socioeconomic impact of tourism Social Innovation through tourism businesses: Turn the tourism SMEs business models and processes more competitive by generating social value Conceiving social capital as both a mean and an end of their strategy Collaborative consumption and production Community-Based Tourism Introducing the concept of consciousness at the heart of business development models NECSTouR AGM 2014 Seminar INNOVATIVE TOURISM FOR GROWTH AND JOBS

9 NECSTouR & ERRIN Aim?  Optimising information and resources for the benefit of our Members: dissemination, events, contacts, project engineering  Joining forces for better overview on EU Funding Opportunities for sustainable, competitive and innovative tourism What actions?  Participation to the European Tourism Networks Working Group coordinated by the Tourism Unit: – Working with EEN and ERDN towards a joined action plan – Development of a common Legacy Document of Vice-President Tajani  Networking Cocktail for Innovative project Ideas (20 April)  Brokerage event on COSME (15 May) Next steps?  Technical workshop(s) in the fields of & ICT and S3 for the benefit of Tourism  Similar brokerage events targeting other EU Programmes: Horizon2020, INTERREG…

10 The NEXT Tourism!  NECSTouR position paper ‘The European Tourism of the future’  NECSTouR EVENTS: 23 June – ENERGY DAY: “Climate Change Mitigation through Tourism Energy Efficiency” Tourism & ICT (NECSTouR – ERRIN) Euromeeting (NECSTouR – TUSCANY Region)  Events EU: June, Ferrol: Crossroads Europe, CE 3-5 June, Brussels: Green Week, CE 6 June, Brussels: Accessible tourism, CE - ENAT Junio Brussels: EU Sustainable Energy Week, CE 24 Junio Brussels: TourismLink,CE 25 Junio, Brussels: DANTE Final Conference 4 Julio, Brussels: ETIS, CE

11 Thank you! More info: Sandra de Puig: twitter.com/NECSTouR


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