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Cloud Computing Business Models Antonio Piraino – Tier1 Research.

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Presentation on theme: "Cloud Computing Business Models Antonio Piraino – Tier1 Research."— Presentation transcript:

1 Cloud Computing Business Models Antonio Piraino – Tier1 Research

2 Parallels – Optimized Computing TM 2 Topics Covered 1.What is Cloud Computing? 2.Who are the major players Cloud Services? 3.What are SMB’s and Enterprises asking for? 4.What are Managed Hosting Providers doing? 5.How Managed Hosters use virtualization 6.Top Managed Hosting Cloud Players 7.Tomorrow’s Winners and Losers

3 Parallels – Optimized Computing TM 3 Defining all of this, Cirrus-ly Real-time accessible Computing infrastructure Access by 3 rd party – Public Cloud Access only by you – Private Cloud Platform supports apps/services/storage Constant availability and SLAs Order/provision from anywhere Scalable on the fly (up/down) Easy Web management interface Security/privacy Pay per use

4 Parallels – Optimized Computing TM 4 Cloud Computing is IT as a Service

5 Parallels – Optimized Computing TM 5 Cloud Apps: Web 2.0, SaaS, Remote apps Remote desktop applications –Run on top of underlying cloud infrastructure platforms SaaS providers –Run on top of underlying cloud infrastructure platforms –CRM, ERP, VoIP, BI, supply chain Web 2.0 –interconnectivity and interactivity of web-delivered content –New Services exploiting underlying platforms

6 Parallels – Optimized Computing TM 6 Clouds: Grid, IaaS or PaaS? PaaS –ERP,DB,XML files, flat files,web services, on-demand apps, SaaS hoster, API ’ s, –load balancing, DNS configuration, storage IaaS providers –Proxy for buying servers, software, data center space or network equipment –Pay for memory, bandwidth, storage consumed Grid has many definitions –Network of computing clusters –Resources used in parallel as a virtual super-processor

7 Parallels – Optimized Computing TM 7 Topics Covered 1.What is Cloud Computing? 2.Who are the major players Cloud Services? 3.What are SMB’s and Enterprises asking for? 4.What are Managed Hosting Providers doing? 5.How Managed Hosters use virtualization 6.Top Managed Hosting Cloud Players 7.Tomorrow’s Winners and Losers

8 Parallels – Optimized Computing TM 8 Amazon Web Services Cloud is pricing scheme for developers EC2 –Uses Xen, supports open Solaris, and Windows Server –Rely on APIs (REST, SOAP) for developer apps –User defines resources – charged per compute hour Wraps into Amazon Web Services –SimpleDB – store, index, query a system –Simple Queue Service (SQS) –Simple Storage Service (S3) –Flexible Payment Service (FPS) –CloudFront CDN

9 Parallels – Optimized Computing TM 9 Google AppEngine Dev tool for Web apps on Google infrastructure –Does not operate in stand-alone mode like EC2 –Developers hand over code; Google checks request logs, monitor status of app, push new versions, integrate pieces Compete with MS/AWS: –BigTable vs. SimpleDB and MS SSDS –DataStore: distributed storage with query engine Limited to Python – no PHP/Ruby Access to Other Apps –Google Sites (collaboration) and Google Apps –APIs into Google Earth, Maps, Images, OpenSocial, etc

10 Parallels – Optimized Computing TM 10 Azure and Force.com Microsoft Azure Service Platform Leverages existing Microsoft Services as a bundle –Live Services, SQL Services,.NET Services, Sharepoint Services, Dynamics CRM Services, Visual Studio –Developers build PC, Web and mobile applications –Run apps between client, Azure, datacenter Salesforce.com’s developerforce.com ISV and Developers Framework –API’s available but idea is to develop on Force.com –App Exchange – rapid onramp objects with drag&drop –Database services, storage, packaging, tools

11 Parallels – Optimized Computing TM 11 Topics Covered 1.What is Cloud Computing? 2.Who are the major players Cloud Services? 3.What are SMB’s and Enterprises asking for? 4.What are Managed Hosting Providers doing? 5.How Managed Hosters use virtualization 6.Top Managed Hosting Cloud Players 7.Tomorrow’s Winners and Losers

12 Parallels – Optimized Computing TM 12 Use of cloud computing services

13 Parallels – Optimized Computing TM 13 Cloud computing vendors

14 Parallels – Optimized Computing TM 14 What cloud computing is used for

15 Parallels – Optimized Computing TM 15 4 th Annual Hosting Transformation Summit North America September 2008 The Mirage Hotel Las Vegas, Nevada Internet Applications What does the SMB need? –Accounting, HR, file server replacement, CRM What does the mid-tier enterprise need? –Custom databases, heavy storage, HR/accounting SaaS –Heavy SaaS use & More managed hosting What does the large enterprise need? –More datacenter space –Heavy storage and virtualization support –More SaaS use –Top unmet need: managed virtualization

16 Parallels – Optimized Computing TM 16 Top applications overall Top SaaS applications, now –Messaging and Collaboration –CRM and BI –BPO and Productivity Apps –Accounting system / ERP Top SaaS applications, 2012 –HR and accounting applications –File server replacement –Internet-based NAS/utility storage –Project management and collaboration –Shared databases

17 Parallels – Optimized Computing TM 17 Topics Covered 1.What is Cloud Computing? 2.Who are the major players Cloud Services? 3.What are SMB’s and Enterprises asking for? 4.What are Managed Hosting Providers doing? 5.How Managed Hosters use virtualization 6.Top Managed Hosting Cloud Players 7.Tomorrow’s Winners and Losers

18 Parallels – Optimized Computing TM 18 Evolution of Managed Hosting Sector

19 Parallels – Optimized Computing TM 19 Hosters: Cloud Services Currently Offered

20 Parallels – Optimized Computing TM 20 Hosters: Largest users of Cloud services

21 Parallels – Optimized Computing TM 21 Hosters: What do Customers need from you

22 Parallels – Optimized Computing TM 22 Hosters: Customer challenge to Cloud

23 Parallels – Optimized Computing TM 23 Hosters: Your challenges in move to Cloud

24 Parallels – Optimized Computing TM 24 Topics Covered 1.What is Cloud Computing? 2.Who are the major players Cloud Services? 3.What are SMB’s and Enterprises asking for? 4.What are Managed Hosting Providers doing? 5.How Managed Hosters use virtualization? 6.Top Managed Hosting Cloud Players 7.Tomorrow’s Winners and Losers

25 Parallels – Optimized Computing TM 25 Type 1/Bare Metal/Hypervisor/x86 Server Best for dev/testing, virtual desktop, legacy server consolidation Virtualize access to hardware Each VM has a guest OS Less server sprawl –Microsoft Hyper-V –VMware ESX –Citrix XenServer (Linux) –Parallels Server –Trango –Sun xVM Virtualization Technologies

26 Parallels – Optimized Computing TM 26 OS Virtualization Technologies Type 2/OS/Hosted Virtual access to a single- kernel OS = less OS sprawl Good for well-powered datacenters, numerous apps, high workloads and SaaS Quick provisioning –Parallels Virtuozzo Containers –Sun Solaris Containers –OpenVZ –Unix chroot command –Linux-VServer

27 Parallels – Optimized Computing TM 27 Virtualization Deployments Parallels –Rackspace, ThePlanet, Enigmatec, Dedipower VMware –Verizon, BT, ATT, Savvis, Terremark, SunGard, Mosso (Rackspace) XEN-based –FlexiScale, Novell’s Suse, Neocleus, Citrix, Amazon AWS Microsoft HyperV –Layeredtech, SoftLayer, CrystalTech, HostMySite

28 Parallels – Optimized Computing TM 28 The Rackspace experience VMWare (& Parallels Virtuozzo) Overall Rationale for paying $$ for Virtualization –Significantly speedier provisioning –Better restoration times –Better uptime for end users –Demand for qualitative features, flexibility and uptime Rackspace invested in training and certification VMs Typical deployment Profitability Live Migration use

29 Parallels – Optimized Computing TM 29 Type 2 Virtualization Impact

30 Parallels – Optimized Computing TM 30 Type 2 Virtualization Impact

31 Parallels – Optimized Computing TM 31 New Virtualization features VMWare Lab Manager –library of common configs for setup, capture, storage Site Recovery Manager –Automated help to build, manage, execute DR plans. LifeCycle Manager Virtual Center –Provision VMs, monitor performance, optimize resources Stage Manager –Integration, testing, staging, UA testing, to production VMware VMotion –Live migration away from failing/underperforming servers B-Hive Conductor VCLOUD

32 Parallels – Optimized Computing TM 32 Type2 Automation Parallels Operations Automation –OSS for server provisioning; App management; Service plan creation and management; task delegation; etc. Parallels Business Automation –Storefront control panel for orders, accounts, billing, invoicing, trouble tickets, fraud control, Chargebacks Parallels Virtuozzo Containers 4.0 Parallels Infrastructure Manager –add-on web-based tool for Virtuozzo Parallels Plesk Control Panel Plesk Billing Software –Signups; Process Payments; Provision; Recurring Bill

33 Parallels – Optimized Computing TM 33 Topics Covered 1.What is Cloud Computing? 2.Who are the major players Cloud Services? 3.What are SMB’s and Enterprises asking for? 4.What are Managed Hosting Providers doing? 5.How Managed Hosters use virtualization? 6.Top Managed Hosting Cloud Players 7.Tomorrow’s Winners and Losers

34 Parallels – Optimized Computing TM 34 Top Managed Hosting Cloud Players OpSource On-Demand & Connect Mosso (Rackspace) CloudFS, CloudFiles StrataScale’s Ironscale (RagingWire) FlexiScale (XCalibre) Terremark Infinistructure & Enterprise Cloud Savvis Utility Services (Compute & Storage) AT&T Synaptic Hosting platform Layeredtech on-demand storage Peer1, SunGard Availability Services, NaviSite, Verizon Business, The Planet working on new services

35 Parallels – Optimized Computing TM 35 Mosso (RackScale)

36 Parallels – Optimized Computing TM 36 Flexiscale (XCalibre)

37 Parallels – Optimized Computing TM 37 IronScale (RagingWire)

38 Parallels – Optimized Computing TM 38 Topics Covered 1.What is Cloud Computing? 2.Who are the major players Cloud Services? 3.What are SMB’s and Enterprises asking for? 4.What are Managed Hosting Providers doing? 5.How Managed Hosters use virtualization? 6.Top Managed Hosting Cloud Players 7.Tomorrow’s Winners and Losers

39 Parallels – Optimized Computing TM 39 Hosters: PaaS opportunities The Symbiotic Friend –Utilize your PaaS/managed hosting services ▪Integrated Security, Network, DB, Storage, SLAs, etc –A higher level PaaS provider ▪Offering API for automated application hosting ▪Provide library of images and stacks ▪Take away the pain of fostering startups that fail Other Partner Opportunities –Storage (Nirvanix): Includes desktop backup software, file sharing, flash drive,Internet media file system –ISV/Developers: Front end, Back end, PaaS for you

40 Parallels – Optimized Computing TM 40 Pitfalls to watch for in Cloud Play ‘Red tape:’ –Security –Regulatory compliance –SLA –Availability –Cost vs. in-house –Legacies, appetite for change –Hostile software licensing regime –Hype, risk aversion Power, ownership, control, job security

41 Parallels – Optimized Computing TM 41 Future Winners Providers that Understand their target audience –Cloud Services to SMB’s, Enterprises, ISV’s, or SaaS? Ride the new wave of Virtualization solutions –Migrations, business process automation, consuls Chose to be an IaaS –Appropriate visibility, analytics, OS, storage, DR, compute power, security, on demand billing, Or a Fully integrated Platform as a Service –IaaS and: billing modules, app troubleshooting, integration, ERP, Databases, XML files, flat files, web services, API availability, load balancing, DNS Or niche specialists –Mobile or VoIP platforms

42 Parallels – Optimized Computing TM 42 Questions? Antonio Piraino


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