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UK Universal Music Mobile I-Mode Launch Strategy Presentation to O2 Sabrina Deutrom Content Account Manger 24 th May 2005.

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Presentation on theme: "UK Universal Music Mobile I-Mode Launch Strategy Presentation to O2 Sabrina Deutrom Content Account Manger 24 th May 2005."— Presentation transcript:

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2 UK Universal Music Mobile I-Mode Launch Strategy Presentation to O2 Sabrina Deutrom Content Account Manger 24 th May 2005

3 Introduction Universal Music Mobile – Current Services to O2 Our I-Mode Offering Our Planned Site Structure Technology Development Marketing Plans Q & A / Next Steps

4 Universal Mobile – Current Services to O2 Universal are O2 Content Partners for the O2 Active WAP portal in the UK, IE and DE We provide the following music mobile content : –Official Master Tone Content –Pre Release Music –Competition Prizes –Marketing Imagery

5 Universal I-Mode Offering Aims & Objectives: Recruit and maintain a loyal user base To create a one stop shop for consumers of all things music Develop a strong CRM/Loyalty Strategy To be the no.1 music content provider on I-Mode Universal’s I-Mode strategy will encompass all three territories; UK, IE & DE

6 Universal I-Mode Offering What can users expect from Universal’s I-Mode Sites? “A destination site for THE ultimate music fan” To buy official Master Tones from the hottest artists To create a personalised music mobile device Get the latest Artist News & Tour Information Get pre released music delivered to your mobile Access to “up to the minute” Charts via The OCC Chat Services – a place to talk other music fans A chance to win “money cant buy music prizes”

7 Universal I-Mode Offering Our USP’s for O2’s I-Mode and its customers Official Master Tone Content Access to Pre Released Music UK Charts – (access to the midweek's from OCC) Experience in I-Mode Content Provision

8 Universal I-Mode Offering Content Types: Official Artist Realtones (incl. 3D stereo tones) Full Track Downloads Official Artist Polyphonic Tones Official Artist Images: (incl. animated screensavers)

9 Universal Mobile Offering Content Types: Official Artist Games Official Artist Video Content Official Artist Voice Content: (incl. artist voice tones)

10 Universal I-Mode Offering Our Plans: To launch a series of Universal sites by product –Universal Music ZoneUniversal Picture Zone –Universal Video ZoneUniversal Sound Zone –Universal Games ZoneUniversal Music Magazine Or… To create an umbrella Universal music site with a number of sub sections featuring: –3 or 4 Promotional/Recommended sites –10 Frontline Artists –Further catalogue of Artist sites by Genre –The ultimate Artist one stop shop Ultimately encouraging users to subscribe to multiple subscriptions within each product group or artist site – depending on O2 categorisation

11 Site Structure Personnalisation Links iMenu Subscribe Unsubscribe Credits Enter the most private world of your favourite artists Marketing Message Tone of the week: Promotional Site Banner Music Zone 50 Cent – Candy Shop Editorial Search Eminem Kaiser Chiefs UK Chart More Music Artists NEW HOT NEWS!! Eminem UK Tour Announced Music Zone Home Page Direct Response Marketing Frontline Artist Sites links Coming Soon to the Music Zone Sugababes new album Win VIP tickets to Razorlight Gig Tone of the week: Personnalisation Links iMenu Subscribe Unsubscribe Credits Search Pop Zone Gwen Stefani – Hollaback Girl Welcome to the Pop Zone *NEW Pop Genre Page A-F G-N O-Z Top Downloaded Pop Tones 1.Girls Aloud – Wicked Game 2.Tony Christie – Amarillo 3.McFly – All About You 4.Lucie Sillvas – Breathe In More Music

12 Site Structure Artist Site Realtone Page Artist Site Home Page Candy Shop Disco Inferno Hate it or Love It Gatman & Robin Just A Lil Bit * New Single Get in my car In My Hotel He kept us waiting and there it is : The Massacre, a real musical bomb Recommend to a Friend i-menu Like 50 Cent? Then why not check out The Game Site Realtones Personnalisation Links Subscribe Unsubscribe Credits Search Pages Recommend to a Friend i-menu Personnalisation Links Subscribe Unsubscribe Credits Search 3 tones for the price of 2….. Tone of the week: Eminem – Loose Yourself Realtones Images Eminem Game More Music Artists Video Competition Voice Tones Music Downloads

13 Universal I-Mode Offering Suggestions for our Launch Offering: –Free trial period, or discounted months –Free trial of new products 3 items of content for £3 –2 realtones, 1 animated screensaver OR Pick & Mix – from a selection of products & artists to create personalise your phone

14 Universal I-Mode Offering Why users should subscribe, we will offer them: The right marketing incentives Best quality content Up front music content Value for money Value added content : artist news, biogs, competitions, tour info.

15 Universal I-Mode Offering Animation of the site/s Home Page Editorial – Daily/Weekly Direct Response Marketing – Daily/Weekly Chart Features/Pages – Weekly * USP Promotional Sites – Monthly Artist/Genre Pages – Weekly/Monthly

16 Technology Development Service Provider to be appointed For launch or long term features of the site? Chat Application Personalisation Functions Recommend to a friend ( ) You bought this last time – we recommend this? Long Term Plans/Strategy –Launching non music sites –New Product Development –Launching Artist Websites onto I-Mode

17 Marketing Marketing Opportunities for O2 Tap Into record label Q4 artist marketing plans Provide Imagery for ABTL, In store POS, Kiosks Artist involvement in launch party events Artist involvement in I-Mode Handset Marketing Our Potential Launch Marketing Promotion of our I-Mode offering through our B-2-C activity Access to Universal Artist & SMS databases Artist Involvement Advertising commitment for launch material O2 produce High value competition prizes

18 Marketing Q4 Key Releases Scissor Sisters Girls Aloud Ms Dynamite Sugababes Jamie Cullum Bon Jovi Clubland 8

19 CRM Marketing From launch we aim to develop a CRM Strategy To reward loyal customers To develop a “music Xtras club” Encourage multiple subscriptions: –Content bundles –Subscribe to 1 site, get 2 nd site subscription ½ price etc. –Loyalty campaigns Launch promotions, e.g.: –Free trial period, or discounted months –Free trial of new products Monitor and utilise KPI’s for effective “CRM” Develop newsletter & marketing communication

20 Universal Music & Mobile Thank you for your time……. Any Questions? Next Steps


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