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Reunión Regional / Regional Meeting 2012, April 11–14 Membership Development: Resources and Tools Norberto Lerendegui R9 Regional Director Elect Membership.

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Presentation on theme: "Reunión Regional / Regional Meeting 2012, April 11–14 Membership Development: Resources and Tools Norberto Lerendegui R9 Regional Director Elect Membership."— Presentation transcript:

1 Reunión Regional / Regional Meeting 2012, April 11–14 Membership Development: Resources and Tools Norberto Lerendegui R9 Regional Director Elect Membership Development Committee nlerendegui@ieee.org

2 Reunión Regional / Regional Meeting 2012, April 11–14 The wheel of success: natural process 2 More and Better Services to Members Members more satisfied More motivated Volunteers More New and Enthusiastic Members

3 Reunión Regional / Regional Meeting 2012, April 11–14 The wheel of success: stimulated and monitored process 3 More and Better Services to Members Members more satisfied More motivated Volunteers More New and Enthusiastic Members Membership Development

4 Reunión Regional / Regional Meeting 2012, April 11–14

5 Gim Soon WanR1 gimsoon@ieee.org Javvad QasimiR2javvad@ieee.org Bill WilliamsR3 billwill@ieee.org Mohamad BerriR4 mberri@ieee.org Joe RedfieldR5 j.redfield@ieee.org Luis CarbajoR6 luis.carbajo@ieee.org Lawrence WhitbyR7 lwhitby@ieee.org Dirk Van HertemR8 dirk.vanhertem@ieee.org Norberto Lerendegui R9nlerendegui@ieee.org Hang-Bong Kang R10hbkang@catholic.ac.kr Aleksandar SzaboMRRCa.szabo@ieee.org Cathy DownerIEEE Staffc.downer@ieee.org John DayIEEE Staffj.day@ieee.org The Regional Team Region 1-10 MD Chairs

6 Reunión Regional / Regional Meeting 2012, April 11–14 Ravi Todi R1 RSAC rtodi@ieee.orgrtodi@ieee.org F. Eugenio Villaseca R2 RSAC f.villaseca@csuohio.eduf.villaseca@csuohio.edu Regina Hannemann R3 RSAC r.hannemann@ieee.orgr.hannemann@ieee.org Steven James R4 RSAC james@ieee.orgjames@ieee.org Anil Mehta R5 RSAC anil@siu.eduanil@siu.edu Mohamed Osman R6 RSAC osman@tricity.wsu.eduosman@tricity.wsu.edu Maike Luiken R7 RSAC maike.luiken@ieee.orgmaike.luiken@ieee.org Elias Nassar R8 RSAC enassar@ndu.edu.lbenassar@ndu.edu.lb Ruben Barrera R9 RSAC rub_barrera@ieee.orgrub_barrera@ieee.org Takao Onoye R10 RSAC onoye@ist.osaka-u.ac.jponoye@ist.osaka-u.ac.jp Regional Student Activities Chairs (RSACs)

7 Reunión Regional / Regional Meeting 2012, April 11–14 William Dorney R1 RSR wjd9033@rit.eduwjd9033@rit.edu Andrew Thompson R2 RSR shetoru@gmail.comshetoru@gmail.com Joshua Shank R3 RSR rgiskard3@gmail.comrgiskard3@gmail.com Maxwell Steuer R4 RSR steuerm@my.uwstout.edusteuerm@my.uwstout.edu David Macke R5 RSR dcmz9f@mst.edudcmz9f@mst.edu Alex Elizarraraz R6 RSR aelizarraraz-13@sandiego.eduaelizarraraz-13@sandiego.edu Kanishka Jayawardene R7 RSR maike.luiken@ieee.orgmaike.luiken@ieee.org Jorge Soares R8 RSR k.jayawardene@ieee.orgk.jayawardene@ieee.org Alejandra Camacho R9 RSR alejandra-camacho@ieee.orgalejandra-camacho@ieee.org Aby Kurian R10 RSR abykurian@ieee.orgabykurian@ieee.org Regional Student Representatives (RSRs)

8 Reunión Regional / Regional Meeting 2012, April 11–14 Brian Roberts R1 brian.roberts@Iieee.orgbrian.roberts@Iieee.org Michael Pearse R2mrpearse@gmail.commrpearse@gmail.com Nick Smith R3nvsmith@southernco.comnvsmith@southernco.com Arun Kumar R4kumar16@gmail.comkumar16@gmail.com Jennifer Kramer R5jenniferkramer@GMAIL.COMjenniferkramer@GMAIL.COM Gigi Lau R6gigilau@IEEE.ORGgigilau@IEEE.ORG Danoush Hosseinzadeh R7dan.zadeh@IEEE.ORGdan.zadeh@IEEE.ORG Salima KaissiR8ksalima@GMAIL.COMksalima@GMAIL.COM Carlos RuedaR9artunduaga@GMAIL.COMartunduaga@GMAIL.COM Timothy Wong R10timonthy.wong@IEEE.ORGtimonthy.wong@IEEE.ORG GOLD

9 Reunión Regional / Regional Meeting 2012, April 11–14 Staff – Member & Geographic Activities (MGA) MD Staff MGA MD Staff Adrienne Hahn a.hahn@ieee.org MGA MD Staff Elyn Perez elyn.perez@ieee.org MGA MD Staff Cathy Downer c.downer@ieee.org MGA MD Staff Laura Durrett l.durrett@ieee.org MGA MD Staff Nick Lehotzky n.lehotzky@ieee.org MGA MD Staff Lisa Delventhal l.delventhal@ieee.org MGA MD Staff John Day j.day@ieee.org

10 Reunión Regional / Regional Meeting 2012, April 11–14 The members of the MRRC (2012) R10 –Hang-Bong Kang hbkang@catholic.ac.kr R9 – Norberto Lerendegui nlerendegui@ieee.org R8 – Dirk Van Hertem dirk.vanhertem@ieee.org R7 – Lawrence Whitby lwhitby@ieee.org R6 – Luis Carbajo luis.carbajo@ieee.org R5 – Joe Redfield j.redfield@ieee.org R4 – Mohamad Berri mberri @ieee.org R3 – Bill Williams billwill@ieee.org R2 – Javvad Qasimi javvad @ieee.org R1 – Gim Soon Wan gimsoon@ieee.org Aleksandar Szabo MGA 2012 Membership Recruitment & Recovery (MRR) Committee Chair a.szabo@ieee.org TA Representative Antonio Luque aluque@gte.esi.us.es TA Representative Robin Sarah Bradbeer eersbrad@cityu.edu.hk

11 Reunión Regional / Regional Meeting 2012, April 11–14 MRRC Team Development – Engagement Membership R&R Committee

12 Reunión Regional / Regional Meeting 2012, April 11–14 Active MD Officer? - MD is a Standing Section Committee !! Section Chairs and Council Chairs should also be involved

13 Reunión Regional / Regional Meeting 2012, April 11–14 Key Factors to Success IEEE member satisfaction & relevance growth is reflected in improved retention and total membership Data-driven organization that proactively anticipates and reacts to the needs of the member and the profession Facilitation of recruitment, training, development of IEEE volunteer leaders Facilitation of successful regions, sections, chapters, and affinity groups Ensure a “home(s)” for every member Do things so that Technology Professionals understand IEEE membership’s importance in their careers Facilitate communications and engagement opportunities for IEEE members in multiple ways Do things so that IEEE and its members’ achievements are universally recognized

14 Reunión Regional / Regional Meeting 2012, April 11–14 Key Factors to Success IEEE member satisfaction & relevance growth is reflected in improved retention and total membership Data-driven organization that proactively anticipates and reacts to the needs of the member and the profession Facilitation of recruitment, training, development of IEEE volunteer leaders Facilitation of successful regions, sections, chapters, and affinity groups Ensure a “home(s)” for every member Do things so that Technology Professionals understand IEEE membership’s importance in their careers Facilitate communications and engagement opportunities for IEEE members in multiple ways Do things so that IEEE and its members’ achievements are universally recognized

15 Reunión Regional / Regional Meeting 2012, April 11–14 The wheel of success: Recruitment, Retention and Recovery (RRR) 15 More Services to Members Members more satisfied More motivated Volunteers More New and Enthusiastic Members Recruitment Retention & Recovery

16 Reunión Regional / Regional Meeting 2012, April 11–14 Membership Development Portal – www.ieee.org/md Membership Reports MD Online Community SAMIEEE access Membership Development Manual Member benefits at a glance (One-page flyer) Recruitment programs and tools MD Kits – online order form Benefit Development Toolkit: Regions 7-10 Presentation templates IEEE membership statistics

17 Reunión Regional / Regional Meeting 2012, April 11–14 To join the IEEE:www.ieee.org/join MD volunteers:www.ieee.org/md IEEE benefits:www.ieee.org/benefits myIEEE tool for members:www.ieee.org/myieee SAMIEEE Tool:www.ieee.org/samieee IEEE Contact Center: www.ieee.org/contactcenter Section/Chapter Support: www.ieee.org/societies_communities/geo_activities/unit_operat ions.html Senior Member Program: www.ieee.org/about/volunteers/senior_member.html Conference Member Recruitment: www.ieee.org/about/volunteers/cmr.html eNotice Service: www.ieee.org/organizations/vols/e-notice/ Online MD Resources

18 Reunión Regional / Regional Meeting 2012, April 11–14 To join the IEEE:www.ieee.org/join MD volunteers:www.ieee.org/md IEEE benefits:www.ieee.org/benefits myIEEE tool for members:www.ieee.org/myieee SAMIEEE Tool:www.ieee.org/samieee IEEE Contact Center: www.ieee.org/contactcenter Section/Chapter Support: www.ieee.org/societies_communities/geo_activities/unit_operat ions.html Senior Member Program: www.ieee.org/about/volunteers/senior_member.html Conference Member Recruitment: www.ieee.org/about/volunteers/cmr.html eNotice Service: www.ieee.org/organizations/vols/e-notice/ Online MD Resources

19 Reunión Regional / Regional Meeting 2012, April 11–14 MEMBERSHIP RESOURCES

20 Reunión Regional / Regional Meeting 2012, April 11–14 MEMBERSHIP RESOURCES

21 Reunión Regional / Regional Meeting 2012, April 11–14 BENEFICIOS

22 Reunión Regional / Regional Meeting 2012, April 11–14 BENEFICIOS www.ieee.org/benefitswww.ieee.org/benefits

23 Reunión Regional / Regional Meeting 2012, April 11–14 SAMIEEE:

24 Reunión Regional / Regional Meeting 2012, April 11–14 SAMIEEE: User access to SAMIEE is limited by organizational unit and to the following IEEE volunteer positions (names must be in the Geographic Roster!) Region Directors, Director Elects, Past Directors, Treasures, Secretaries Region MD Chairs Section/Council/Subsection Chairs, Vice Chairs, Treasures and Secretaries Section/Council/Subsection MD Chairs Student Branch Chairs and Counselors Others …

25 Reunión Regional / Regional Meeting 2012, April 11–14 Every MD Officer has the opportunity to use SAMIEEE MD Officers can get the Data about the members in their organizational units any time ! With these data MD Officers can efficiently perform their job. Be familiar with SAMIEEE. Use SAMIEEE regularly. For your convenience use the Predefined Queries. You have the possibility to prepare and use your own queries. If you are not familiar with SAMIEEE, visit www.ieee.org/samieee and/or ask for help from volunteers already using SAMIEEE. www.ieee.org/samieee

26 Reunión Regional / Regional Meeting 2012, April 11–14 Use SAMIEEE to get the list of Arrears in your Organizational Unit Members deactivated on 25 February 2012 who didn’t renew for 2012 Go to SAMIEEE www.ieee.org/samieeewww.ieee.org/samieee Click Access SAMIEEE Insert you User ID and Password and Login Click SAMIeee in Shared Folders Click Geographic Predefined Query and you will get the list of Predefined Queries From the list of Predefined Queries select (GEO) Arrears: Member Contact Info By Section-By Grade Download the list to Excel and sort the data as you like...

27 Reunión Regional / Regional Meeting 2012, April 11–14 Online Order Form available: www.ieee.org/about/toolkit/index.html www.ieee.org/about/toolkit/index.html

28 Reunión Regional / Regional Meeting 2012, April 11–14 A Job for every Volunteer, A Volunteer for every Job Senior Member Promotion

29 Reunión Regional / Regional Meeting 2012, April 11–14 TITULO DE LA TAREA: Nominación de Candidatos para el Grado de Senior Member (SM) OBJETIVO: Identificar y nominar para el Grado de Senior Member a miembros de la Sección XX de IEEE que son genuinos candidatos RELEVANCIA DE LA TAREA: El reconocimiento a la labor profesional o académica es un fuerte motivador para el individuo. El IEEE reconoce una trayectoria profesional, académica o tecnológica a través de la categorización como Senior Member. En la Sección XX hay muchos candidatos que pueden alcanzar esta categoría que necesitan ser identificados y promovidos. NÚMERO DE VOLUNTARIOS REQUERIDOS: 2 (DOS), estudiantes o miembros Senior Member Promotion

30 Reunión Regional / Regional Meeting 2012, April 11–14 MODALIDAD DE TRABAJO: Se conformará un grupo de trabajo conducido por Juan Pérez (posición en la Sección XX), para desarrollar las siguientes tareas: Identificación de potenciales candidatos para la categoría SM Explicación al candidato de los alcances de la nominación y requisición del CV en Inglés Eventual traducción al Inglés del CV del candidato Llenado del formulario de aplicación a SM Identificación de Referentes que puedan dar el aval a la nominación Solicitud de Cartas de Referencia a los referentes Presentación de la Solicitud ante IEEE Headquarters Seguimiento del proceso de cada Solicitud CARGA DE TRABAJO: 3 horas semanales durante un año Senior Member Promotion

31 Reunión Regional / Regional Meeting 2012, April 11–14 LUGAR DE TRABAJO: En su propio domicilio particular o laboral. La coordinación se realiza por email o telefónicamente. META: Realizar en el 2012, 20 (veinte) nominaciones y conseguir 10 (diez) promociones a SM RECONOCIMIENTO: Todo lo desarrollado quedará registrado en el informe Final Anual de Actividades de la Sección XX, con identificación de los actores. En caso de éxito es posible presentar lo realizado para un premio al Mejor Logro Regional. CONTACTO: juan.perez@ieee.orgjuan.perez@ieee.org Senior Member Promotion

32 Reunión Regional / Regional Meeting 2012, April 11–14 WEBCASTS

33 Reunión Regional / Regional Meeting 2012, April 11–14 Today’s Speakers Aleksandar Szabo Chair, IEEE MRRC John Day Director, Membership Development Cathy Downer Manager, MGA Membership Development WEBCASTS (ONCE A MONTH) 14 March 2012

34 Reunión Regional / Regional Meeting 2012, April 11–14 Web Cast Interface – ReadyTalk® Hide Chat Raise Hand Full Screen Introductions / Ask Questions

35 Reunión Regional / Regional Meeting 2012, April 11–14 Membership Development Webcast Slide 35 Membership Statistics & Goals Update March 31, 2012

36 Reunión Regional / Regional Meeting 2012, April 11–14 Region Membership (As of 31 March 2012) Active membership counts are a outcome, not a driver Drivers are YoY recruitment, retention, and reinstatement

37 Reunión Regional / Regional Meeting 2012, April 11–14 Service Deactivations – 2012 Deactivations as a % of total membership, prior month (Jan) Year-over-Year Deactivations by Region / Grades Annual process that changes non- renewing members’ status from ‘past- due’ to ‘Arrears’

38 Reunión Regional / Regional Meeting 2012, April 11–14 Service Deactivations – 2012 Historically, IEEE has recovered 16%-19% of members that go into ‘Arrears’

39 Reunión Regional / Regional Meeting 2012, April 11–14 Region 9 Membership (as of 31 March 2012) Region 9 Membership by Section Region 9 Membership by Grade

40 Reunión Regional / Regional Meeting 2012, April 11–14 Region 9 Membership Region 9 is currently the smallest IEEE region. At the end of March 2012 the Region had 12,264 total members: –R9 represents 3.6% of IEEE’s total membership. –R9 has6,886 Higher Grade Members, 1,310 Graduate Student Members, and 4,068 Student Members. Membership in the R9 is up by 3.1% from March 2011, representing a gain 363 members. Higher grade membership is up by 6.8% from March 2011, representing a gain of 436 members. Graduate Student Membership is down by 12.6% from March 2011, representing a loss of 188. Student membership is up by 2.9% from March 2011, representing a gain of 115 members.

41 Reunión Regional / Regional Meeting 2012, April 11–14 Region 9 “Minding the Gap” – Retention – Feb ’12

42 Reunión Regional / Regional Meeting 2012, April 11–14 # 1 Priority - Arrears Recovery Letter template for renewal reminder / arrears recovery eNotice IEEE Contact Center In parallel, from the MGA staff … ‘Last Issue’ cover wrap on Spectrum magazine (Mar) E-mail and print-based campaigns (Mar – Jul) Contact Center courtesy calls (Feb – May) SAMIEEE DATA / PRE-DEFINED QUERIES 1 March and beyond (MD) Members in Arrears

43 Reunión Regional / Regional Meeting 2012, April 11–14 When we focus on “Membership” the member and their needs get lost in the crowd. If we focus on the “Member” we strive to satisfy them, on their terms Truly satisfied members renew; truly satisfied members refer others to IEEE “I feel welcome” “My needs are met” “I make a difference” “I am the IEEE” “I am a part of something great” In Closing … Membership Always Begins with the Individual Member

44 Reunión Regional / Regional Meeting 2012, April 11–14 Wednesday, 18 April 2012 1:00pm Eastern (New York) or 18:00:00 UTC Wrap Up / Direction – Next Webcast

45 Reunión Regional / Regional Meeting 2012, April 11–14 Membership Development: Resources and Tools Norberto Lerendegui R9 Regional Director Elect Membership Development Committee nlerendegui@ieee.org Thank you. Questions?


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