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Reunión Regional / Regional Meeting 2012, April 11–14 Membership Development: Resources and Tools Norberto Lerendegui R9 Regional Director Elect Membership.

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Presentation on theme: "Reunión Regional / Regional Meeting 2012, April 11–14 Membership Development: Resources and Tools Norberto Lerendegui R9 Regional Director Elect Membership."— Presentation transcript:

1 Reunión Regional / Regional Meeting 2012, April 11–14 Membership Development: Resources and Tools Norberto Lerendegui R9 Regional Director Elect Membership Development Committee

2 Reunión Regional / Regional Meeting 2012, April 11–14 The wheel of success: natural process 2 More and Better Services to Members Members more satisfied More motivated Volunteers More New and Enthusiastic Members

3 Reunión Regional / Regional Meeting 2012, April 11–14 The wheel of success: stimulated and monitored process 3 More and Better Services to Members Members more satisfied More motivated Volunteers More New and Enthusiastic Members Membership Development

4 Reunión Regional / Regional Meeting 2012, April 11–14

5 Gim Soon WanR1 Javvad Bill WilliamsR3 Mohamad BerriR4 Joe RedfieldR5 Luis CarbajoR6 Lawrence WhitbyR7 Dirk Van HertemR8 Norberto Lerendegui Hang-Bong Kang Aleksandar Cathy DownerIEEE John DayIEEE The Regional Team Region 1-10 MD Chairs

6 Reunión Regional / Regional Meeting 2012, April 11–14 Ravi Todi R1 RSAC F. Eugenio Villaseca R2 RSAC Regina Hannemann R3 RSAC Steven James R4 RSAC Anil Mehta R5 RSAC Mohamed Osman R6 RSAC Maike Luiken R7 RSAC Elias Nassar R8 RSAC Ruben Barrera R9 RSAC Takao Onoye R10 RSAC Regional Student Activities Chairs (RSACs)

7 Reunión Regional / Regional Meeting 2012, April 11–14 William Dorney R1 RSR Andrew Thompson R2 RSR Joshua Shank R3 RSR Maxwell Steuer R4 RSR David Macke R5 RSR Alex Elizarraraz R6 RSR Kanishka Jayawardene R7 RSR Jorge Soares R8 RSR Alejandra Camacho R9 RSR Aby Kurian R10 RSR Regional Student Representatives (RSRs)

8 Reunión Regional / Regional Meeting 2012, April 11–14 Brian Roberts R1 Michael Pearse Nick Smith Arun Kumar Jennifer Kramer Gigi Lau Danoush Hosseinzadeh Salima Carlos Timothy Wong GOLD

9 Reunión Regional / Regional Meeting 2012, April 11–14 Staff – Member & Geographic Activities (MGA) MD Staff MGA MD Staff Adrienne Hahn MGA MD Staff Elyn Perez MGA MD Staff Cathy Downer MGA MD Staff Laura Durrett MGA MD Staff Nick Lehotzky MGA MD Staff Lisa Delventhal MGA MD Staff John Day

10 Reunión Regional / Regional Meeting 2012, April 11–14 The members of the MRRC (2012) R10 –Hang-Bong Kang R9 – Norberto Lerendegui R8 – Dirk Van Hertem R7 – Lawrence Whitby R6 – Luis Carbajo R5 – Joe Redfield R4 – Mohamad Berri R3 – Bill Williams R2 – Javvad Qasimi R1 – Gim Soon Wan Aleksandar Szabo MGA 2012 Membership Recruitment & Recovery (MRR) Committee Chair TA Representative Antonio Luque TA Representative Robin Sarah Bradbeer

11 Reunión Regional / Regional Meeting 2012, April 11–14 MRRC Team Development – Engagement Membership R&R Committee

12 Reunión Regional / Regional Meeting 2012, April 11–14 Active MD Officer? - MD is a Standing Section Committee !! Section Chairs and Council Chairs should also be involved

13 Reunión Regional / Regional Meeting 2012, April 11–14 Key Factors to Success IEEE member satisfaction & relevance growth is reflected in improved retention and total membership Data-driven organization that proactively anticipates and reacts to the needs of the member and the profession Facilitation of recruitment, training, development of IEEE volunteer leaders Facilitation of successful regions, sections, chapters, and affinity groups Ensure a “home(s)” for every member Do things so that Technology Professionals understand IEEE membership’s importance in their careers Facilitate communications and engagement opportunities for IEEE members in multiple ways Do things so that IEEE and its members’ achievements are universally recognized

14 Reunión Regional / Regional Meeting 2012, April 11–14 Key Factors to Success IEEE member satisfaction & relevance growth is reflected in improved retention and total membership Data-driven organization that proactively anticipates and reacts to the needs of the member and the profession Facilitation of recruitment, training, development of IEEE volunteer leaders Facilitation of successful regions, sections, chapters, and affinity groups Ensure a “home(s)” for every member Do things so that Technology Professionals understand IEEE membership’s importance in their careers Facilitate communications and engagement opportunities for IEEE members in multiple ways Do things so that IEEE and its members’ achievements are universally recognized

15 Reunión Regional / Regional Meeting 2012, April 11–14 The wheel of success: Recruitment, Retention and Recovery (RRR) 15 More Services to Members Members more satisfied More motivated Volunteers More New and Enthusiastic Members Recruitment Retention & Recovery

16 Reunión Regional / Regional Meeting 2012, April 11–14 Membership Development Portal – Membership Reports MD Online Community SAMIEEE access Membership Development Manual Member benefits at a glance (One-page flyer) Recruitment programs and tools MD Kits – online order form Benefit Development Toolkit: Regions 7-10 Presentation templates IEEE membership statistics

17 Reunión Regional / Regional Meeting 2012, April 11–14 To join the IEEE:www.ieee.org/join MD volunteers:www.ieee.org/md IEEE benefits:www.ieee.org/benefits myIEEE tool for members:www.ieee.org/myieee SAMIEEE Tool:www.ieee.org/samieee IEEE Contact Center: Section/Chapter Support: ions.html Senior Member Program: Conference Member Recruitment: eNotice Service: Online MD Resources

18 Reunión Regional / Regional Meeting 2012, April 11–14 To join the IEEE:www.ieee.org/join MD volunteers:www.ieee.org/md IEEE benefits:www.ieee.org/benefits myIEEE tool for members:www.ieee.org/myieee SAMIEEE Tool:www.ieee.org/samieee IEEE Contact Center: Section/Chapter Support: ions.html Senior Member Program: Conference Member Recruitment: eNotice Service: Online MD Resources

19 Reunión Regional / Regional Meeting 2012, April 11–14 MEMBERSHIP RESOURCES

20 Reunión Regional / Regional Meeting 2012, April 11–14 MEMBERSHIP RESOURCES

21 Reunión Regional / Regional Meeting 2012, April 11–14 BENEFICIOS

22 Reunión Regional / Regional Meeting 2012, April 11–14 BENEFICIOS

23 Reunión Regional / Regional Meeting 2012, April 11–14 SAMIEEE:

24 Reunión Regional / Regional Meeting 2012, April 11–14 SAMIEEE: User access to SAMIEE is limited by organizational unit and to the following IEEE volunteer positions (names must be in the Geographic Roster!) Region Directors, Director Elects, Past Directors, Treasures, Secretaries Region MD Chairs Section/Council/Subsection Chairs, Vice Chairs, Treasures and Secretaries Section/Council/Subsection MD Chairs Student Branch Chairs and Counselors Others …

25 Reunión Regional / Regional Meeting 2012, April 11–14 Every MD Officer has the opportunity to use SAMIEEE MD Officers can get the Data about the members in their organizational units any time ! With these data MD Officers can efficiently perform their job. Be familiar with SAMIEEE. Use SAMIEEE regularly. For your convenience use the Predefined Queries. You have the possibility to prepare and use your own queries. If you are not familiar with SAMIEEE, visit and/or ask for help from volunteers already using SAMIEEE.

26 Reunión Regional / Regional Meeting 2012, April 11–14 Use SAMIEEE to get the list of Arrears in your Organizational Unit Members deactivated on 25 February 2012 who didn’t renew for 2012 Go to SAMIEEE Click Access SAMIEEE Insert you User ID and Password and Login Click SAMIeee in Shared Folders Click Geographic Predefined Query and you will get the list of Predefined Queries From the list of Predefined Queries select (GEO) Arrears: Member Contact Info By Section-By Grade Download the list to Excel and sort the data as you like...

27 Reunión Regional / Regional Meeting 2012, April 11–14 Online Order Form available:

28 Reunión Regional / Regional Meeting 2012, April 11–14 A Job for every Volunteer, A Volunteer for every Job Senior Member Promotion

29 Reunión Regional / Regional Meeting 2012, April 11–14 TITULO DE LA TAREA: Nominación de Candidatos para el Grado de Senior Member (SM) OBJETIVO: Identificar y nominar para el Grado de Senior Member a miembros de la Sección XX de IEEE que son genuinos candidatos RELEVANCIA DE LA TAREA: El reconocimiento a la labor profesional o académica es un fuerte motivador para el individuo. El IEEE reconoce una trayectoria profesional, académica o tecnológica a través de la categorización como Senior Member. En la Sección XX hay muchos candidatos que pueden alcanzar esta categoría que necesitan ser identificados y promovidos. NÚMERO DE VOLUNTARIOS REQUERIDOS: 2 (DOS), estudiantes o miembros Senior Member Promotion

30 Reunión Regional / Regional Meeting 2012, April 11–14 MODALIDAD DE TRABAJO: Se conformará un grupo de trabajo conducido por Juan Pérez (posición en la Sección XX), para desarrollar las siguientes tareas: Identificación de potenciales candidatos para la categoría SM Explicación al candidato de los alcances de la nominación y requisición del CV en Inglés Eventual traducción al Inglés del CV del candidato Llenado del formulario de aplicación a SM Identificación de Referentes que puedan dar el aval a la nominación Solicitud de Cartas de Referencia a los referentes Presentación de la Solicitud ante IEEE Headquarters Seguimiento del proceso de cada Solicitud CARGA DE TRABAJO: 3 horas semanales durante un año Senior Member Promotion

31 Reunión Regional / Regional Meeting 2012, April 11–14 LUGAR DE TRABAJO: En su propio domicilio particular o laboral. La coordinación se realiza por o telefónicamente. META: Realizar en el 2012, 20 (veinte) nominaciones y conseguir 10 (diez) promociones a SM RECONOCIMIENTO: Todo lo desarrollado quedará registrado en el informe Final Anual de Actividades de la Sección XX, con identificación de los actores. En caso de éxito es posible presentar lo realizado para un premio al Mejor Logro Regional. CONTACTO: Senior Member Promotion

32 Reunión Regional / Regional Meeting 2012, April 11–14 WEBCASTS

33 Reunión Regional / Regional Meeting 2012, April 11–14 Today’s Speakers Aleksandar Szabo Chair, IEEE MRRC John Day Director, Membership Development Cathy Downer Manager, MGA Membership Development WEBCASTS (ONCE A MONTH) 14 March 2012

34 Reunión Regional / Regional Meeting 2012, April 11–14 Web Cast Interface – ReadyTalk® Hide Chat Raise Hand Full Screen Introductions / Ask Questions

35 Reunión Regional / Regional Meeting 2012, April 11–14 Membership Development Webcast Slide 35 Membership Statistics & Goals Update March 31, 2012

36 Reunión Regional / Regional Meeting 2012, April 11–14 Region Membership (As of 31 March 2012) Active membership counts are a outcome, not a driver Drivers are YoY recruitment, retention, and reinstatement

37 Reunión Regional / Regional Meeting 2012, April 11–14 Service Deactivations – 2012 Deactivations as a % of total membership, prior month (Jan) Year-over-Year Deactivations by Region / Grades Annual process that changes non- renewing members’ status from ‘past- due’ to ‘Arrears’

38 Reunión Regional / Regional Meeting 2012, April 11–14 Service Deactivations – 2012 Historically, IEEE has recovered 16%-19% of members that go into ‘Arrears’

39 Reunión Regional / Regional Meeting 2012, April 11–14 Region 9 Membership (as of 31 March 2012) Region 9 Membership by Section Region 9 Membership by Grade

40 Reunión Regional / Regional Meeting 2012, April 11–14 Region 9 Membership Region 9 is currently the smallest IEEE region. At the end of March 2012 the Region had 12,264 total members: –R9 represents 3.6% of IEEE’s total membership. –R9 has6,886 Higher Grade Members, 1,310 Graduate Student Members, and 4,068 Student Members. Membership in the R9 is up by 3.1% from March 2011, representing a gain 363 members. Higher grade membership is up by 6.8% from March 2011, representing a gain of 436 members. Graduate Student Membership is down by 12.6% from March 2011, representing a loss of 188. Student membership is up by 2.9% from March 2011, representing a gain of 115 members.

41 Reunión Regional / Regional Meeting 2012, April 11–14 Region 9 “Minding the Gap” – Retention – Feb ’12

42 Reunión Regional / Regional Meeting 2012, April 11–14 # 1 Priority - Arrears Recovery Letter template for renewal reminder / arrears recovery eNotice IEEE Contact Center In parallel, from the MGA staff … ‘Last Issue’ cover wrap on Spectrum magazine (Mar) and print-based campaigns (Mar – Jul) Contact Center courtesy calls (Feb – May) SAMIEEE DATA / PRE-DEFINED QUERIES 1 March and beyond (MD) Members in Arrears

43 Reunión Regional / Regional Meeting 2012, April 11–14 When we focus on “Membership” the member and their needs get lost in the crowd. If we focus on the “Member” we strive to satisfy them, on their terms Truly satisfied members renew; truly satisfied members refer others to IEEE “I feel welcome” “My needs are met” “I make a difference” “I am the IEEE” “I am a part of something great” In Closing … Membership Always Begins with the Individual Member

44 Reunión Regional / Regional Meeting 2012, April 11–14 Wednesday, 18 April :00pm Eastern (New York) or 18:00:00 UTC Wrap Up / Direction – Next Webcast

45 Reunión Regional / Regional Meeting 2012, April 11–14 Membership Development: Resources and Tools Norberto Lerendegui R9 Regional Director Elect Membership Development Committee Thank you. Questions?


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