2 RISE: OverviewRiverdeep: Immersion Subject English (RISE) is EMPGI’s progressive, fast-growing children’s English learning center business in ChinaRiverdeep Immersion Subject English (RISE) is an immersive, subject-based English language and leadership training program that delivers superior learning outcomes through English.Immersive English-language AcquisitionAll subjects are taught through English, allowing students to learn English as a native speaker doesSubject-based English Instruction:English is taught through academic subjects so that students have a reason for learning English and learn the vocabulary to excel in those subjects in school and univeristy (math, science, social science, language arts)Leadership Training (21st Century Skills):Students learn social, life, and work skills in a project-based non-cognitive skill course. Students develop those skills needed for excelling in school, university, and the workforceproject- management skillsteamwork and collaborationindependent thinking and problem-solvingapplication of knowledge (higher-order thinking)confidence, public speaking, etc.
3 RISE: China Operations RISE China has 105 learning centers in operation throughout China (2011), with an additional 40 centers scheduled to be opened by the end of 2012EMPGI founded Beijing Riverdeep in partnership with local entrepreneurs to build an immersive English language learning end-to-end service business under the RISE and RISMART brandsBeijing Riverdeep started operations with US$330k capitalFirst centre opened in October 2007, followed by rapid expansion to capitalize on the rising demand for innovative English language learning solutions and benefitting from a highly scalable business modelEnd of 2011: 105 operating learning centers across China (22 self-owned + 83 partner centers) with over 30,000 studentsBeijing Headquarters: over 200 employees (Sales and Marketing, Curriculum Development, Teacher Training, IT, Finance)Learning Centers: over 800 employees (Principals, Academic Heads, Teachers, Assistant Teachers, Administrators, IT)Programs:RISMART (pre-primary school):Pre-K and Kindergarten192 tuition hours and ARP of US$2.2kRISE (primary school):Grades (Stages) 1 to 5tuition hours and ARP of US$2.2kRISE UP (middle and high school):Grades 6 to 12 (in development)tuition hours + test preparation
4 RISE: Understanding the Market The success of RISE started with a clear understanding of the market in ChinaIn general, it is difficult for companies in China to find Chinese graduates with the skills and English-language levels necessary to succeed in the global workplaceMost high- and middle-level employees are from Hong Kong, Taiwan, and SingaporeApproximately 70% of Chinese graduates cannot find a jobThe majority of ESL learning centres focus on traditional methods of understanding English, such as “tourist English” and grammar (not communication)Current ESL learning centres rely on available teachers and a ‘chalk and talk’ methodology – not scalable and impossible to controlThe market presented an opportunity to introduce a unique program into China:Subject-based learningImmersive (English only) language acquisitionThe necessary social and leadership skills for succeeding in the workplace: project management, presentation skills, problem-solving, project-based learning, teamwork, active thinkingThe use of technology (digital content, learning management system, and IWBs) to create a scalable model
5 RISE SuccessThe ongoing success of RISE is based on a number of key program strengthsImmersive language acquisitionImmersion programs are the fastest growing and most effective types of foreign language programs currently available in schools in the U.S.Research has shown that immersion programs enhance students’ language development and provide a greater sense of global awareness, linguistic confidence, and learning strategiesSubject-based learningStudents view the second language as a tool for communicating rather than as an object to be analysed and studiedLanguage in a subject-based context is used for practical solving of problems and real-life situations (following directions, collaborating, presenting findings, etc.)Leadership training (non-cognitive skill development)Research has shown that students who score highly on tests but lack non-cognitive skills tend to be less successful in higher education and the workforce.The development of non-cognitive skills allows students to gain confidence and become active learners. Students with non-cognitive skills are more likely to take the initiative in learning, to become independent learners, to problem-solve, and to work comfortably in groups.
6 RISE SuccessThe ongoing success of RISE is based on a number of key program strengthsWorld’s leading digital educational contentRISE uses the flagship digital products of Houghton Mifflin Harcourt, one of the United States’s leading educational publishers. Titles include:Millie’s Math House (RISMART and RISE stage 1)Bailey’s Book House (RISMART and RISE stage 1)Sammy’s Science House (RISMART and RISE stage 1)Trudy’s Time and Place (RISMART and RISE Stage 1)Destination Math (RISE)Destination Reading (RISE)Integration of technology in teaching approachesRISE uses technology extensively in its delivery and recording of learning in all learning centers. The technology includes the following hardware and software pieces:Destination Learning Management System (LMS): allows teachers to assign actvities and tests to students, and then record test results and produce reports instantaneouslyMultimedia Lessons and Tests: the audio-driven, graphic-rich lessons engage students and address different learning styles. Students can hear correct pronunciation and intonation of all English pieces, and teachers can differentiate learning.Interactive White Boards (IWBs): allow students to interact dynamically with the various products in the classroom, making learning engaging, active, and creative.
7 RISE SuccessThe ongoing success of RISE is based on a number of key program strengthsStandardized and scalable teaching methodsRISE invests considerable time and effort in developing lesson plans that employ the most effective teaching methodologiesStandardized lesson plans gives all teachers access to the most successful methodologies for all lesson types and learning styles.Standardized teaching approaches and lesson plans also provide a highly scalable curriculum model. All teachers teach to the same curriculum with the same lesson plans for every stage.Fun and engaging learning center environmentRISE learning centers are designed and branded to provide a safe, welcome, fun, and engaging learning environment for young learners.Learners are encouraged to interact with the IWBs and other learners, to collaborate, to contribute actively in class, and to think independentlySocial interaction and respect for others are fostered within all RISE learning centers.
8 RISE SuccessThe ongoing success of RISE is based on a number of key program strengthsHighly integrated teacher training programRISE trains local graduates with good English skills to teach according to well-researched lesson plans and methodologiesAn expert Academic Coaching Department provides intensive initial training and internship, followed by ongoing quality assurance during a 3-month probationary periodTeachers are mentored on an ongoing basis and various tools are used for appraisal and teacher evaluationProven and measurable student outcomes and successAn independent survey/testing of RISE students in 2009 showed impressive results and progress:Stage 1: 65% = Beginning speakersStage 2: 62% = Confident speakersStage 1: 64% = Beginning to limited writersStage 2: 88% = Emerging to confident writersStudents continue to perform at a high level in TOEFL Jr exams at stages 4 and 5
9 RISE: Additional Strengths The ongoing success of RISE is based on a number of key program strengthsConvenient locations of Learning CentersUrban locations attract walk-ins and are typically 1,000-1,800 sq. meters, consisting of 8-14 classroomsMaximum of 20 students per class + 2 teachers per classEngaging, graphic-rich, audio-driven, interactive softwareStudents interact with American voice-overs and scenarios and speak only English in classProject-based learning promotes interpersonal skills and readinessStudent radio stations, student stage performances, student competitions, and other collaborative projects are commonStrong parent involvement in student learningA Parents Teacher Association was started in Q and has been a huge success as parents increasingly promote and become the public face of RISERegular “RISE Vision” newsletters and a parent internet portal allow families to track learning progress
10 The RISE model can be customized for other solutions RISE: CustomizationThe RISE model can be customized for other solutionsGovernment sponsorship and schoolsRISE China is looking at offering a full RISE program in government and private schools in China, using school facilitiesFull Pre-K and Kindergarten offeringRISMART to be expanded into a full day-long pre-K and kindergarten offering (including hot meals and nursery facilities)Leadership Training Program for all ages (adult education)LTP program to be adapted for adult vocational educational centers and within the training centers of Chinese companiesIntensive winter and summer programsRISE China currently offers additional intensive and refresher English courses during winter and summer holidays for all grade levelsIndependent and internationally recognized assessmentRISE China offering internationally recognized benchmark assessment for RISE and RISE UP programs through TOEFL Jr and SAT/ACT
11 The RISE model can be customized for other territories RISE: Future GrowthThe RISE model can be customized for other territoriesIndiaA RISE and RISE Kids curriculum has been developed for the India after-school market, based on the RISE China modelCurrently 2 learning centers in operation (Delhi and Hyderabad)VietnamPlans are underway to enter the market in Vietnam: a JV with a local partner has been signed, a CEO has been hired, and a small team has been hired to “localise” the RISE model for this marketSouth KoreaPlans are underway to enter the market in South Korea: a local partner has been found and market research and customisation of the curriculum is underway.TurkeyEMPGI is currently investigating opportunities for localizing RISMART and/or RISE for this market. Local partners are being sought.
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